| Ashok Todi | |
| Birth Date: | 17 September 1958 |
| Father: | Giridhari Lal Todi |
| Alma Mater: | Bhawanipur College |
| Occupation: | Industrialist (Lux Industries) |
Ashok Todi (born 1958) is an Indian industrialist, heading the Kolkata-based Lux Industries group, a Rs. 120-billion plus company which is the market leader in India of the innerwear garment segment.[1] [2] [3]
Ashok Todi was born into a Hindu Marwadi business family, the son of industrialist Giridhari Lal Todi.
Lux Industries Limited is an innerwear company of India with three brands in its portfolio - Lux Innerwear, GenX Style Inners, and ONN Premium Inners.[4] Lux Cozi is the main brand of Lux Industries Limited. The company launched a consumer coupon scheme in 1992 called "Mazedar Mauka". From 1 product, the company's product range has expanded to more than 150 products today. Ashok is:
Todi took over as the chairman of the company on 1 October 2007. By a quirk of fate, this was exactly the time when he became embroiled in the murder case.
Under Todi's leadership, Lux Industries Limited received the Star Export House Award. In 2013, Lux was awarded Asia's Most Promising Brand[5] and Master Brand 2013.[6]
In September 2007, Todi became embroiled in a controversy regarding the death of Rizwanur Rahman, who was allegedly in a relationship with Todi's daughter, and by some accounts is said to have been secretly married to her. The case remains under investigation as of 2021.[7]