Ascend Federal Credit Union Explained

Ascend Federal Credit Union
Type:Credit Union
Foundation:1951
Location:Tullahoma, Tennessee, United States
Key People:Matt Jernigan, President and CEO
Area Served:Middle Tennessee
Industry:Financial services
Products:Savings
Checking; Consumer loans; Mortgages; Credit cards; Investments; Insurance;
Assets:$4.4B+ USD
Num Employees:625
Website:ascend.org

Ascend Federal Credit Union (or Ascend; formerly AEDC Federal Credit Union) is a federally chartered credit union based in Tullahoma, Tennessee. Ascend is regulated and insured through the National Credit Union Administration (NCUA).

Ascend has over 240,000 members and $4.4 billion USD in assets.[1] [2]

The company has locations in 21 Middle Tennessee counties.[3] [4] [5]

As of 2024, Ascend has 28 branches across Middle Tennessee.

History

Ascend Federal Credit Union was chartered on July 12, 1951 in order to serve employees of the Arnold Air Force Base.[6]

In 2006, the company changed its name from AEDC Federal Credit Union to Ascend Federal Credit Union.[7] [8] In 2015, Ascend signed a 10-year contract with Live Nation for the naming rights of the Ascend Amphitheater.[9]

In 2018, the firm started leveraging its LenderAssis LOS platform and DecisionAssis product.[10]

In 2019, the company was announced to turn as an Episys platform.[11] [12]

Management

Matt Jernigan is President and CEO.[13]

Social activity

In 2020, Ascend FCU made a donation of $10,000 to LLS’s Children’s Initiative.[14]

In 2021, the company supported the American Heart Association (AHA’s), raising $1,150, in order to deepen people's knowledge about women's health.[15] [16]

This year, Ascend contributed $50,000 to Monroe Carell Jr. Children’s Hospital at Vanderbilt.[17]

In May, 2021, the firm gave a financial support to the 6th Annual Hometown Heroes Walk for Children.[18]

Awards

2007

CUNA's Best Practices Award for Branch Design - Victory Station

CUNA Diamond Award - Branding/Corporate Identity

CUES Golden Mirror Award - Staff Programs/Brand Launch

NAFCU's Marketing Award - Best Promotional Campaign/Brand Launch

2008

CUNA Diamond Award - 2006 Annual Report: Raising Possibilities

CUES Golden Mirror Award of Merit - 2006 Annual Report: Raising Possibilities

CUNA Diamond Award - Discover, Venture, and Go! Logo

CUES Golden Mirror Award - Discover, Venture, and Go! Logo

Card Services for Credit Unions Cameo Award - Youth Marketing

Cintas Document Management Environmental Award

2009

CUNA Diamond Award of Merit - Business Development Campaign

2010

Visa Global Service Quality Award

CUNA Diamond Award of merit - Business Development Campaign

2011

Visa Global Service Quality Award

2012

Visa Global Service Quality Award

Credit Union Times Women to Watch - Caren Gabriel

2013

CUNA Diamond Award- Complete Campaign

Card Services for Credit unions Cameo Award - Overall Credit Campaign, 2nd Place

Daily News Journal Ruthies Award - Favorite Credit Union

The Murfreesboro Post "Besties" Award - Best Banking/Financial Institution

Manchester Chamber People's Choice Award - Service Category

Visa Global Service Quality Award

Nashville Business Journal Chief Marketing Officer award - Kim York

2014

Visa Global Service Quality Award

The Tullahoma News Finest Bank

Daily News Journal Ruthies Award - Favorite Credit Union

"Best Credit Union" in Maury County

CUNA Diamond Award - Category's Best

CABLE Board Walk of Fame - Caren Gabriel

American Banker - Top 50 Best Credit Unions to Work For

2015

NAFCU Federal Credit Union of the Year - Ascend FCU

CUNA Diamond Award - Annual Reports and Brand Awareness

Daily News Journal Ruthies Award - Favorite Credit Union

The Daily Herald (Columbia) - Best Credit Union

Tennessee Credit Union League Award of Appreciation - CULAC Donations

Tennessee Credit Union League Hall of Fame - Jim Ward

Training Magazine's Top 125 - Training Department

Visa Global Service Quality Award

American Banker - Top 50 Best Credit Unions to Work for

2016

Credit Union Journal - Best Credit Unions to Work For

Visa Global Service Quality Award

Credit Union Magazine's Credit Union Rock Starts - Peggy Gray

Nashville Business Journal Women of Influence - Caren Gabriel

NAFCU's professional of the Year - Kim York

CUNA Diamond Award - Annual Reports & Electronic Marketing

Tennessee Credit Union Award of Appreciation - CULAC

Daily News Journal Ruthies Award - Favorite Credit Union

"Best Credit Union" in Maury County

The Tullahoma News - "Tullahoma's Finest Bank"

My. Juliet Chamber of Commerce "Business of the Year"

Best of the 'Boro Besties Award for "Best Bank to Stash your Cash"

Training Magazine's Top 125 - Training Development

Credit Union Times Most Innovative Credit Unions- 4th Place

American Banker - Top 50 Best Credit Unions to Work For

2017

Nashville Business Journal Best in Business Award

CULAC Circle of Excellence

Credit Union Journal - Best Credit Unions to Work For

Training Magazine's Top 125 - Training Department

Visa Service Quality Performance Award

Tennessee Credit Union League Award of Appreciation - CULAC

Daily News Journal Ruthies Award - Favorite Credit Union

Best Credit Unions in Maury County

The Nature Conservancy Partners in Conservation Award

Tennessee Credit Union Hall of Fame - Robert H. Burt (posthumously)

Tullahoma Chamber Women Impacting the Community Business Award - Caren Gabriel

MTSU Jennings A. Jones Champion of Free Enterprise Award - Caren Gabriel

American Banker - Top 50 Best Credit Unions to Work For

2018

CULAC Circle of Excellence

CUNA Diamond Awards - Billboard, Radio, Complete Branch Campaign, Print Ads

Training Magazine's Top 125 - Training Department

Credit Union Journal - Best Credit Unions to Work For

Nashville Scene best of Nashville Financial Provider - 3rd Place

Daily News Journal Ruthies Award - Favorite Credit Union

Rutherford County Main Street Award - Best Credit Union

American Banker - Top 50 Best Credit Unions to Work For

2019

CULAC Circle of Excellence

Credit Union Journal's Top 125 - Training Department

Daily News Journal Ruthies Award - Favorite Credit Union

Rutherford County Main Street Award - Best Credit Union

American Banker - Top 50 Best Credit Unions to Work For

2020

Credit Union Journal - Best Credit Unions to Work For

Training Magazine's Top 125 - Training Department

CULAC Circle of Excellence

APEX Training Awards

Tullahoma - Voted Finest Bank

Rutherford County Main Street Award - Best Bank & Best Credit Union

Nashville - Voted Best Credit Union and 2nd Best Bank (including all big banks)

Daily News Journal Ruthies Award - Favorite Credit Union

American Banker - Top 50 Best Credit Unions to Work For

2021

Credit Union Journal - Best Credit Unions to Work For

Tennessee Credit Union League Hall of Fame - Pat Eagon

NAFCU Volunteer Award - Anthony Taylor

CUNA Diamond Award - Marketing & Business Development

CULAC Circle of Excellence

APEX Training Awards

Rutherford County Main Street Award - Best Credit Union

Daily News Journal Ruthies Award - Favorite Credit Union

American Banker - Top 50 Best Credit Unions to Work For

2022

Nashville Post inChase Spring Issue CEOs of the Year - Caren Gabriel

CUNA Diamond Award - Marketing & Business Development

Credit Union Journal - Best Credit Unions to Work For

APEX Training Awards

Daily News Journal Ruthies Award - Favorite Credit Union

Rutherford County Main Street Award - Best Credit Union

The Table - Corporate Member of the Year

American Banker - Top 50 Best Credit Unions to Work For

2023

CUNA Diamond Award - Marketing & Business Development - Branch Campaign

Apex Training Awards

External links

Notes and References

  1. Web site: National Credit Union Association. December 5, 2016.
  2. Web site: 2020-07-09. UAH Alumnus Dr. David Elrod joins Ascend board. 2021-05-13. The University of Alabama in Huntsville. en.
  3. Web site: About Ascend Federal Credit Union Ascend FCU. 2021-05-13. Ascend Federal Credit Union. en.
  4. Web site: Aycock. Dylan. 2020-06-24. Ascend Federal Credit Union opens Green Hills branch. 2021-05-13. impact. English.
  5. Web site: Staff Reports. Of Note: 9 December 2020. 2021-05-13. Nashville Post. en.
  6. Web site: The History of Ascend Federal Credit Union. Ascend Federal Credit Union official website. December 5, 2016.
  7. Web site: Ascend Federal Credit Union. Cityink. September 25, 2021.
  8. Web site: AEDC Soars to New Name--Ascend FCU--Honors Roots and Looks to Future. Credit Union Times . September 25, 2021.
  9. Web site: Live Nation to manage new Nashville Amphitheater. Ascend Amphitheater official website. June 17, 2015.
  10. Web site: Ascend Federal Credit Union automates its residential mortgage lending business with OpenClose's LenderAssist™ LOS and DecisionAssist™ PPE. 2021-05-13. CUInsight. en-US.
  11. Web site: Inc. Jack Henry & Associates. Openness a Key Factor in Ascend Federal Credit Union's Decision for Symitar. 2021-05-13. www.prnewswire.com. en.
  12. Web site: 2019-06-20. Ascend Federal Credit Union signs for Symita Episys platform. 2021-05-13. Finextra Research. en.
  13. Web site: Ascend Federal Credit Union CEO Caren Gabriel named to WomenInc.'s 2019 Most Influential Corporate Board Directors list. 2021-05-13. CUInsight. en-US.
  14. Web site: November 25. Natasha Chilingerian . AM. 2020 at 10:00. Credit Unions Kick Off the Holiday Charitable Giving Season. 2021-05-13. Credit Union Times. en.
  15. Web site: 2021-02-17. Ascend Federal Credit Union, Employees Raise $1,150 for the American Heart Association's Go Red for Women Campaign. 2021-05-13. PaymentsJournal. en.
  16. Web site: February 19. Natasha Chilingerian . AM. 2021 at 10:00. Credit Unions Bring Warmth to Communities. 2021-05-13. Credit Union Times. en.
  17. Web site: January 08. Natasha Chilingerian . AM. 2021 at 10:00. CUs End a Challenging Year by Giving to Communities. 2021-05-13. Credit Union Times. en.
  18. Web site: CAC's "Hometown Heroes Walk" Perfect!. 2021-05-13. www.wgnsradio.com. en.