| Asa Asika | |
| Birth Name: | Asa Asika |
| Birth Date: | 14 August 1990 |
| Birth Place: | Lagos State, Nigeria |
| Nationality: | Nigerian |
| Alma Mater: | White Sands School |
| Known For: | Plug Entertainment |
| Years Active: | 2012–present |
| Boards: | The Plug |
Asa Asika (born 14 August 1990), is a Nigerian talent manager, best known as Davido's manager, also the co-founder of The Plug (subsidiaries; Plug Entertainment, Plug Live, The Plug Music, Plug Films, Plug Publishing, and Plug Sports) and The Block Party Series.
Asa Asika was born on 14 August 1990,[1] and is the oldest of three siblings. His mother died when he was seven years old.
Asika began his career at Storm 360, working at shows for Obi Asika, when he was sixteen,[2] until 2012, when his uncle, and Olisa Adibua ended their partnership. At Storm 360, he worked with Ikechukwu, ELDee, Sasha P, Naeto C, and became talent manager to YQ,[3] and other clients including R2Bees and Davido. In 2013, he founded his entertainment management company, StarGaze Management Company,[4] after he split with Davido. In 2014, he signed Naeto C, Boj, a member of the musical group DRB LasGidi, and Ayo Jay, to StarGaze Management Company. In 2016, he founded The Plug Entertainment (aka The Plug),[5] a management firm. In 2017, he became Davido's manager again, under The Plug Entertainment.[6] He won Artiste Manager of the Year at The Beatz Awards 2019,[7] and 2018 City People Music Awards.[8] On 22 March 2021, he received multiple plaques from RIAA for Davido, and Ayo Jay.[9]
He is the nephew of Obi Asika, and cousin to Naeto C. In January 2018, his relationship with Cuppy[10] became public, and ended in 2020.[11]
| Year | Award | Category | Recipient | Result |
|---|---|---|---|---|
| 2017 | City People Music Awards | Music Manager of the Year | Himself | |
| The Beatz Awards | Artiste Manager of the Year | |||
| 2018 | City People Music Awards | Artiste Manager of the Year | ||
| Maya Awards (Africa) | Entertainment Personality | |||
| 2019 | The Beatz Awards | Artiste Manager of the Year | ||
| African Entertainment Awards USA | Best African Talent/Artist Managers | |||
| 2021 | The Beatz Awards | Best Artist Manager of the Year | ||
| Muzikol Music Awards | Best African Artist Manager | |||
| 2022 | The Beatz Awards | Artiste Manager of the Year |