| Arts Marketing Association | |
| Type: | Private company limited by guarantee |
| Area Served: | International |
| Key People: | Cath Hume (CEO) Jane Cordell (Chair) |
| Industry: | Arts marketing, Professional association |
| Products: | Membership, Training, Conferences |
| Members: | Over 4,300 |
| Num Employees: | 19 (2024) |
| Location City: | Cambridge |
| Location Country: | United Kingdom |
The Arts Marketing Association (AMA) is a membership organisation for those working in marketing, communications and audience development roles in arts, culture and heritage in the United Kingdom and internationally.
The Arts Marketing Association is a membership organisation with approximately 4,300 members working across the arts, culture and heritage sector in marketing, communications, audience development and leadership roles. The organisation was set up in 1993 and is registered in Cambridge, United Kingdom and provides professional development and training opportunities for its members and those working in the cultural sector.
The AMA holds an annual conference which is held in a different UK city every year. Previous conference locations include Brighton in 2024, Leeds in 2023, Birmingham in 2022, NewcastleGateshead in 2019,[1] Liverpool in 2018 and Belfast in 2017. The 2020 conference due to take place in London was cancelled due to the COVID-19 pandemic.[2]