Armstrong's Theatre of Today explained

Show Name:Armstrong's Theatre of Today
Other Names:The Armstrong Theater of Today
Format:Romantic drama
Runtime:30 minutes
Country:United States
Language:English
Syndicates:CBS
Starring:Hollywood stars
Announcer:George Bryan
Tom Shirley
Bob Sherry[1]
Director:Ira Avery
Al Ward
Producer:Ira Avery
First Aired:October 4, 1941
Last Aired:May 22, 1954
Sponsor:Armstrong Cork Company
Cream of Wheat

Armstrong's Theatre of Today is a news and romantic drama radio program which was broadcast at noon on Saturdays by CBS Radio from October 4, 1941, to May 22, 1954. The 30-minute series was sponsored by the Armstrong Cork Company (Armstrong Quaker Rugs and Linoleum) and Cream of Wheat (1953-54).[2]

The announcers were George Bryan and Tom Shirley. The program opened with Bryan reporting the news, followed by Hollywood film actors in original dramas. Ira Avery and Al Ward directed with Avery producing. James Rinaldi provided the special effects.[2] Commercials were read by the Armstrong Quaker Girl (Elizabeth Reller, Julie Conway).[3]

Harold Levey was the musical director.[4]

Stars over Hollywood, another anthology program, also began in 1941, and when Armstrong began it immediately followed Stars on the air. That combination "gave CBS the edge in the Saturday dramatic derby for thirteen years."[5]

See also

Notes and References

  1. https://www.newspapers.com/article/battle-creek-enquirer/148175396/ "Televise, Air Gavilan Title Bout Tonight"
  2. Book: Dunning, John . On the Air: The Encyclopedia of Old-Time Radio . John Dunning (detective fiction author) . 1998 . Oxford University Press . New York, NY . 978-0-19-507678-3 . 40–41 . Revised . 2019-10-11.
  3. Terrace, Vincent (1999). Radio Programs, 1924-1984: A Catalog of More Than 1800 Shows. McFarland & Company, Inc. . P. 27.
  4. News: Radio Talent: New York. February 11, 2015. Billboard. March 7, 1942. 7.
  5. Dunning, John. (1976). Tune in Yesterday: The Ultimate Encyclopedia of Old-Time Radio, 1925-1976. Prentice-Hall, Inc. . Pp. 39-40.