Ariel (detergent) explained

Ariel
Type:	Laundry detergent
Currentowner:	Procter & Gamble
Origin:	Europe - multiple countries (P&G European Technology Centre in Belgium)
Related:	Tide, Dreft and Dynamo
Markets:	Worldwide
Website:	http://www.ariel.co.uk/ https://www.ariel.de

Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium.^{[1] [2] [3]} The enzymes for the detergent are provided by Novozymes.^[4]

History

It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and is popular in Mexico, India, and the Philippines.^{[5] [6] [7]}

External links

• Official UK Website
• Official German Website

Notes and References

1. Web site: How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand. February 16, 2023. Business Today.
2. News: Unilever and P.&G. Fined for Fixing Price of Detergent. James. Kanter. The New York Times . April 13, 2011. NYTimes.com.
3. Web site: Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market . 2011-05-02 . Steiro . Espen Bakke-Aas . University of Oslo.
4. News: Fighting Climate Change, One Laundry Load at a Time. Stanley. Reed. The New York Times . January 1, 2018. NYTimes.com.
5. News: Throwing All Cultures Into the Marketing Pot. Hillary. Chura. The New York Times . February 21, 2006. NYTimes.com.
6. Web site: Ariel says it's time to raise our sons right in new Share the Load ad. Saumya. Tewari. January 25, 2019. mint.
7. Web site: List of Trusted Detergents and Dishwashing Soaps in PH. July 23, 2021. Primer.