Aric Rindfleisch Explained

Aric Rindfleisch
Birth Date:28 October 1965
Birth Place:Farmington, Connecticut, United States of America
Other Names:A. Rindfleisch
Education:University of Wisconsin–Madison, PhD, 1998
Cornell University, MBA, 1990
Central Connecticut State University, BS, 1987
Occupation:Professor of marketing.

Aric Rindfleisch (born 28 October 1965), is an American marketing author and professor. He is the Executive Director of the Illinois MakerLab at University of Illinois at Urbana–Champaign,[1] and John M. Jones Professor of Marketing. He was included in "The Best 300 Professors" list compiled by The Princeton Review in 2012.[2] Rindfleisch is a former executive at the advertising agency J. Walter Thompson.[3] In 2015 he started a course on digital marketing at Coursera.[4] He also served as an officer in the US Army Reserve for 14 years.[5]

Research

Rindfleisch has been exploring the theme of brand loyalty[6] [7] and materialism[8] in various studies. In 2006, he conducted with 2 colleagues a study which established the concept of the doppelganger brand image.[9] He is also known for promoting advanced technologies like 3D printing.[10] His current research focuses on collaborative innovation, customer co-creation, and the maker movement. Over the past three years, he has been heavily involved in the 3D printing community and built an early MakerBot Cupcake in 2010.[11]

Teaching

Rindfleisch teaches two courses in the iMBA program offered by the Gies College of Business at the University of Illinois at Urbana-Champaign and is also the instructor in an online course, "Marketing in a Digital World", offered by Coursera and University of Illinois at Urbana-Champaign. Aric has a 4.84/5 rating (4,189 Ratings) as a teacher on Coursera "Marketing in a Digital World" is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time.[12]

Publications

Honors and awards

List of Teachers Ranked as Excellent, University of Illinois, 2014, 2016.[13] He was named by Princeton Review as one of “The Best 300 Professors” in America.

Notes and References

  1. Web site: Aric Rindfleisch . . https://web.archive.org/web/20150428202813/https://business.illinois.edu/profile/aric-rindfleisch . 2015-04-28 . 2015-05-03 . live.
  2. Web site: '300 Best Professors' list includes four from UW . 2012-04-12 . Käri Knutson . . https://web.archive.org/web/20150505184002/http://www.news.wisc.edu/20547 . 2015-05-05 . 2015-05-03 . live.
  3. Web site: The Politics Of Gap's Advertising. 2007-01-23. Phil Wahba. The Sun (New York). https://web.archive.org/web/20150503185846/http://www.nysun.com/business/politics-of-gaps-advertising/47171/. 2015-05-03. 2015-05-03.
  4. Web site: 10 Free Online Courses That Can Benefit Every Entrepreneur . 2014-03-25 . Thomas Smale . . https://web.archive.org/web/20150507162549/http://www.entrepreneur.com/article/244279 . 2015-05-07 . 2015-05-03 . live.
  5. Web site: Aric P. Rindfleisch — Institute for the Study of Business Markets. isbm.smeal.psu.edu. 2015-06-01.
  6. Web site: Security blankets: Materialism and death anxiety lead to brand loyalty. 2009-12-26. Eurekalert.org. https://web.archive.org/web/20150503190620/http://www.eurekalert.org/pub_releases/2009-01/uocp-sbm012609.php. 2015-05-03. 2015-05-03.
  7. Web site: Is Brand Loyalty A Thing of the Past? . 2009-09-03 . . https://web.archive.org/web/20150428112846/http://blogs.wsj.com/wallet/2009/09/03/is-brand-loyalty-a-thing-of-the-past/ . 2015-04-28 . 2015-05-03 . live.
  8. Web site: 6 Reasons Why People -- Not Things -- Will Make You Happier . 2013-02-12 . Amanda L. Chan . . https://web.archive.org/web/20150513080509/http://www.huffingtonpost.com/2013/12/02/materialism-health-effects_n_4344056.html . 2015-05-13 . 2015-05-03 . live.
  9. the concept of the doppelganger brand image
  10. Web site: Universities create 3D printing spaces but at unequal paces . 2013-12-05 . Nenad Tadic . . https://web.archive.org/web/20150418163247/http://www.usatoday.com/story/tech/2013/11/21/3d-printing-universities/3654475/ . 2015-04-18 . 2015-05-03 . live.
  11. Web site: Aric Rindfleisch, Executive Director . 2015-06-01 . dead . https://web.archive.org/web/20151027091414/http://makerlab.illinois.edu/people/aric/ . 2015-10-27 .
  12. Web site: Class Central's Top 50 MOOCs of All Time. 19 July 2016.
  13. News: - Gies College of Business. 2018-03-24. en-US.

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