Archetypes (podcast) explained

Archetypes
Italic:yes
Length:46–82 min
Language:English
Opentheme:"I Am Woman"
Num Episodes:12
List Episodes:
  1. Episodes

Archetypes is a podcast produced by Archewell Audio Productions and hosted by Meghan, Duchess of Sussex. The podcast debuted on Spotify on August 23, 2022, and featured Meghan talking with artists, athletes, and experts about the history of stereotypes that get leveled against women. In June 2023, Spotify and Archewell Audio released a statement that confirmed they mutually agreed to part ways.[1] In February 2024 it was announced that Lemonada Media would redistribute the first season of Archetypes on all audio platforms.

Production

In December 2020, it was reported that Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex had signed a multi-year business deal by Dawn Ostroff,[2] [3] with Spotify to launch a podcast through their audio-producing company, Archewell Audio, a subsidiary of Archewell Inc.[4] In January 2022, it was reported that Spotify had started efforts for expanding the couple's podcast team through "advertising for in-house staff" and hiring producers that would work with Archewell Audio via Gimlet Media.[5] In March 2022, Archewell stated that they were "encouraged by ongoing conversations we’ve had with Spotify" on tackling misinformation, and that Meghan's first podcast series would be launched in the summer of 2022.[6]

The podcast, titled Archetypes, includes a series of interviews with historians and experts to discuss the history of stereotypes that get leveled against women.[7] Its stated aim was to “investigate, dissect and subvert the labels that try to hold women back."[8] In April 2022, it was reported that Meghan had filed an application to trademark the word "archetypes", which would prevent anyone else from using the word for "podcasts, audio programs and audio books".[9] In June 2023, the United States Patent and Trademark Office rejected a trademark application for the name 'Archetypes', with Meghan's lawyers announcing their intention to work on a new application.[10] The application to trademark the podcast's name was withdrawn in September 2023.[11]

Archetypes ran for one season of 12 episodes on Spotify.[12] In June 2023, Spotify and Archewell released an official joint statement that said they were "proud of the series we made together” but that they "mutually agreed to part ways."[13] After the split, Spotify executive Bill Simmons called Meghan and Prince Harry "grifters" on his own podcast,[14] while Meghan's spokesperson stated that Meghan was "continuing to develop more content for the Archetypes audience on another platform."[15] In February 2024 it was announced that Lemonada Media would redistribute the first season of Archetypes on all audio platforms.[16]

Reception

Ratings

Within a few days of its premiere, Archetypes became Spotify's most-listened-to podcast in the United Kingdom, Australia, Canada, Ireland, New Zealand, and the United States.[17] [18] Spotify reported that, in its 3rd quarter in 2022, their listeners grew by “substantial double digits," specifically noting that Archetypes "reached No. 1 in the podcast charts in more than six countries."[19] [20] On November 17, 2022, Archetypes continued to chart at No. 4 among "society and culture" podcasts in the United States.[21] A week after the podcast concluded, Archetypes remained in the top 10 of Spotify's "top podcast" chart for the US, and the top 15 for the UK.[22]

Critical response

The podcast's content received mixed reviews from critics. Reviewing the podcast for The Guardian, Miranda Sawyer wrote that, though Meghan "has a lovely voice, is intelligent and is clear and light when reading a script," Meghan "needs more" than this to produce an engaging podcast.[23] Writing for Salon, Melanie McFarland stated that the podcast felt like spending time with a host who is "friendly and down to Earth."[24] In her review for The Independent, Olivia Petter stated that Meghan's understanding of feminism "seems to be almost entirely about herself."[25] In a review for The New Statesman, Rachel Cunliffe noted the controversial media context of the podcast, stating, "The Meghan-just-cares-about-Meghan crowd no doubt think she has played straight into their hands. And yet I suspect if you come to Archetypes from a pro-Meghan standpoint, you’ll find it uplifting – even insightful."[26]

Awards

In 2022, Archetypes won The People's Choice Award for "The Pop Podcast of 2022."[8] When receiving this award, Meghan described Archetypes as "a labor of love."[27] In 2023, Meghan was also named "a digital media national winner" by the 48th Annual Gracie Awards.[28] After receiving this award, Meghan stated, "This is a shared success for me and the team behind Archetypes — most of whom are women — and the inspiring guests who joined me each week."[29]

YearAwardCategoryNomineeResult
202248th People's Choice AwardsThe Pop Podcast of 2022Archetypes[30]
202348th Annual Gracie AwardsEntertainment Podcast HostMeghan, Duchess of Sussex[31]

Controversy

In the first episode, Meghan revealed that, while visiting South Africa, there was a fire in the room where her infant son was staying while she and her husband were not there.[32] As she described this event, Meghan referred to the place where her family was staying at the British High Commissioner's residence in South Africa as a "housing unit."[33] Her use of the term, "housing unit," was criticized in social media.[34] [35]

In the sixth episode, Meghan discussed her time working as a Deal or No Deal briefcase model. She stated that, though she was "surrounded by smart women on that stage," the models were treated like stereotypical "bimbos." She claimed there had been different beauty stations for the models to prepare for the game show, including a section where you could add "padding in your bra."[36] [37] Former Deal or No Deal model Patricia Kara disputed this latter claim, stating "There is no truth to the padding station. In all the years I worked on the show, that never existed." Howie Mandel, the Deal or No Deal host during Meghan's time working there, stated that he didn't think that Meghan was complaining in her comments, but "I think Meghan just said she wanted to do more. It wasn't fulfilling for her."[38]

Following the 2023 announcement that Spotify and Archewell parted ways, Bill Simmons, head of podcast innovation and monetization at Spotify, criticized Meghan and Prince Harry on his podcast. Meghan and Prince Harry did not comment.[39]

Following allegations that Meghan had not conducted the interviews for her podcast, an Archetypes producer confirmed that Meghan conducted the main interviews while producers "occasionally" conducted the other interviews, adding that they "never edited [Meghan] asking questions into interviews that producers conducted."[40]

External links

Notes and References

  1. Web site: Kurtz . Judy . 2023-06-16 . Harry and Meghan's Archewell Audio parts ways with Spotify . 2023-08-27 . The Hill . en-US.
  2. Web site: Duchess Meghan Announces 'Archetypes' Podcast Series About Women . Harper's Bazaar . Omid . Scobie . March 24, 2022 . February 13, 2024.
  3. Web site: Prince Harry & Meghan Markle Part Ways with Spotify . Deadline . Anthony . D'Alessandro . June 15, 2023 . February 13, 2024.
  4. News: December 15, 2020 . Prince Harry and Meghan Markle's media empire expands with Spotify podcast deal . CNN . live . December 15, 2020 . https://web.archive.org/web/20210315172525/https://www.cnn.com/2020/12/15/media/meghan-harry-podcast-spotify/index.html . March 15, 2021.
  5. Kirkpatrick . Emily . January 26, 2022 . Spotify Is Reportedly Hiring More Employees to Work on Prince Harry and Meghan Markle's Projects . Vanity Fair . January 27, 2022.
  6. Web site: White . Peter . March 17, 2022 . Meghan, The Duchess of Sussex's Debut Podcast Set For Summer On Spotify As Royal Duo Continue To Tackle Misinformation . live . https://web.archive.org/web/20220318000201/https://deadline.com/2022/03/meghan-the-duchess-of-sussex-debut-podcast-summer-spotify-1234981337/ . March 18, 2022 . March 18, 2022 . Deadline.
  7. Web site: Chan . J. Clara . March 24, 2022 . Meghan Markle's First Spotify Podcast Series to Examine Stereotypes About Women . live . https://web.archive.org/web/20220324132855/https://www.hollywoodreporter.com/business/digital/meghan-markle-spotify-archetypes-archewell-audio-1235117877/ . March 24, 2022 . March 24, 2022 . The Hollywood Reporter.
  8. Web site: 2022-12-07 . Meghan Markle wins People's Choice Award for Spotify podcast Archetypes . 2023-08-27 . The Independent . en.
  9. Web site: April 6, 2022 . Meghan Markle attempts to trademark the word 'archetypes' after using it to name her new podcast . live . https://web.archive.org/web/20220407080447/https://www.skynews.com.au/lifestyle/celebrity-life/meghan-markle-attempts-to-trademark-the-word-archetypes-after-using-it-to-name-her-new-podcast/news-story/3bad2e3837b52902394c2a8079f51b1f . April 7, 2022 . April 7, 2022 . Sky News Australia.
  10. Web site: Prince Harry and Meghan Markle's bid to patent Archetypes brand rejected, in fresh blow after podcast axed. LBC. Kit. Heren. June 22, 2023. June 22, 2023.
  11. Web site: Meghan Markle Gives Up On Archetypes Podcast After One Series; Trademark Application Abandoned. Deadline. Caroline. Frost. September 23, 2023. September 23, 2023.
  12. Web site: Archetypes . .
  13. News: Seddon . Sean . Willis . David . June 16, 2023 . Harry and Meghan: Spotify ends podcast deal with couple . en-GB . . live . June 15, 2023 . https://web.archive.org/web/20230616185527/https://www.bbc.com/news/uk-65924584 . June 16, 2023 .
  14. Web site: Ronald . Issy . June 19, 2023 . Spotify executive Bill Simmons calls Harry and Meghan 'grifters' after podcast deal ends . June 20, 2023 . CNN.
  15. Web site: Crawford-Smith . James . 2023-08-23 . Meghan Markle's "Archetypes" had potential to be "pivotal stepping stone" . 2023-08-27 . Newsweek . en.
  16. News: Meghan Markle Strikes New Podcast Deal With Lemonada Media. The Hollywood Reporter. Caitlin. Huston. February 13, 2024. February 13, 2024.
  17. Web site: 2022-08-25 . Meghan Markle 'Archetypes' Podcast Tops Spotify Charts, Besting Joe Rogan . 2023-08-27 . Yahoo Sports . en-US.
  18. Web site: Evans . Greg . 2022-08-25 . Meghan Markle 'Archetypes' Podcast Tops Spotify Charts, Besting Joe Rogan . 2023-08-27 . Deadline . en-US.
  19. Web site: Cho . Janet H. . Spotify's Loss Was Wider Than Expected. The CEO Talks Price Increases. . 2023-08-27 . www.barrons.com . en-US.
  20. Web site: Spangler . Todd . 2022-10-25 . Spotify Reaches 456 Million Total Monthly Users in Q3, up 20% Year Over Year and Topping Expectations . 2023-08-27 . Variety . en-US.
  21. Web site: Royston . Jack . 2022-11-17 . Joe Rogan's podcast regains top spot as Meghan Markle's drops in charts . 2023-08-27 . Newsweek . en.
  22. Web site: 2022-12-05 . The Podcast Charts - Spotify Spotify Charts . 2023-08-27 . December 5, 2022 . https://web.archive.org/web/20221205123322/https://podcastcharts.byspotify.com/ . bot: unknown .
  23. News: Sawyer . Miranda . 2022-08-27 . The week in audio: Archetypes With Meghan; Alonement With Francesca Specter; Alexei Sayle's Strangers on a Train . en-GB . The Guardian . 2023-08-27 . 0261-3077.
  24. Web site: McFarland . Melanie . 2022-10-06 . "Archetypes": Meghan Markle would like to have a word, but the media circus won't hear it . 2023-08-27 . Salon . en.
  25. Web site: Petter . Olivia . August 25, 2022 . Meghan Markle's podcast is navel-gazing, bumper-sticker feminism – I expected more . live . https://web.archive.org/web/20220904222435/https://www.independent.co.uk/life-style/women/meghan-markle-podcast-archetypes-news-b2152320.html . September 4, 2022 . September 4, 2022 . The Independent.
  26. Web site: Cunliffe . Rachel . 2022-08-25 . Meghan Markle's Archetypes podcast is toe-curlingly cringey – but insightful, too . 2023-08-27 . New Statesman . en-US.
  27. Web site: Meghan Markle's 'Archetypes' Podcast Wins People's Choice Award: 'It Has Been Such a Labor of Love' . 2023-08-27 . Peoplemag . en.
  28. Web site: Meghan Markle Receives Gracie Award for 'Archetypes' Podcast — See the Other Winners . 2023-08-27 . Peoplemag . en.
  29. Web site: 2023-05-24 . Why Meghan Markle Skipped the 2023 Gracie Awards . 2023-08-27 . Town & Country . en-US.
  30. Web site: Rosa . Christopher . December 6, 2022 . Here's the Full List of 2022 People's Choice Awards Winners . live . https://web.archive.org/web/20221207183859/https://www.nbc.com/nbc-insider/peoples-choice-awards-2022-complete-winners-list . December 7, 2022 . December 7, 2022 . NBC.
  31. Web site: Henni . Janine . March 30, 2023 . Meghan Markle Receives Gracie Award for 'Archetypes' Podcast — See the Other Winners . live . https://web.archive.org/web/20230330160820/https://people.com/royals/meghan-markle-gracie-award-2023-podcast-archetypes-winners/ . March 30, 2023 . March 30, 2023 . People.
  32. Web site: BAZAAR . Harpers . 2022-08-24 . Meghan Markle reveals a fire broke out in Archie's room . 2023-08-27 . Harper's Bazaar Australia . en-US.
  33. Web site: 2022-08-30 . Meghan Markle's Archie fire story: witness speaks out about what they saw on the day . 2023-08-27 . HELLO! . en.
  34. Web site: August 25, 2022 . 'Brand crazy' Meghan Markle blasted for calling 'mansion' a 'housing unit' . live . https://web.archive.org/web/20230103100054/https://www.geo.tv/latest/435952-brand-crazy-meghan-markle-blasted-for-calling-mansion-a-housing-unit . January 3, 2023 . January 3, 2023 . Geo TV.
  35. Web site: August 29, 2022 . Voetsek Meghan Markle' becomes Twitter trend after South Africans react to podcast . live . https://web.archive.org/web/20230103100054/https://www.thenews.com.pk/latest/986476-voetsek-meghan-markle-becomes-twitter-trend-after-south-africans-react-to-podcast . January 3, 2023 . January 3, 2023 . The News International.
  36. Web site: 2023-05-25 . 'Deal or No Deal' boss addresses Meghan Markle's past 'bimbo' comments . 2023-08-27 . The Independent . en.
  37. Web site: Giang-Paunon . Stephanie . October 22, 2022 . Former briefcase models rip Meghan Markle's 'Deal or No Deal' claims of being 'objectified': 'No bra station' . live . https://web.archive.org/web/20230103100101/https://www.foxnews.com/entertainment/briefcase-models-meghan-markles-deal-or-no-deal-claims-objectified-bra-station . January 3, 2023 . January 3, 2023 . Fox News.
  38. Web site: Emlyn . Travis . 29 October 2022 . Howie Mandel defends Meghan Markle's 'Deal or No Deal' remarks . 27 August 2023 . EW.com . en.
  39. Web site: Noyen . Maria . A Spotify executive called Prince Harry and Meghan Markle 'grifters' a day after the Sussexes parted ways with the streaming platform . 2023-08-28 . Insider . en-US.
  40. Web site: del Rosario . Alexandra . 2023-06-20 . Prince Harry and Meghan Markle cut ties with Spotify. So why are they facing backlash? . 2023-08-27 . Los Angeles Times . en-US.

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