Aquarius (drink) explained

Aquarius
Type:Sports drink
Functional water
Flavored water (Latin America)
Manufacturer:The Coca-Cola Company
Origin:Japan
Related:Powerade, Gatorade.

is an American-owned Japanese brand of sports drink manufactured by The Coca-Cola Company. It originated in 1978, and was first introduced in 1983 in Japan as a grapefruit-flavored sports drink,[1] as a response to a competitor's brand of sports drink called Pocari Sweat. It was introduced in Spain and Portugal in 1991, and was the official drink of the 1992 Summer Olympics in Barcelona, 1994 Winter Olympics in Norway, 2008 Summer Olympics in Beijing, 2016 Summer Olympics in Rio de Janeiro, and the 2020 Summer Olympics.[2] [3] The brand has been heavily marketed by giving away free samples in sporting events.[4]

Currently, it is marketed in Argentina, Belgium, Bosnia and Herzegovina, Chile, China, France, Hong Kong, Japan, Indonesia, Luxembourg, Macau, Morocco, the Netherlands, Peru, Portugal, Serbia, Singapore, Spain, Switzerland, Taiwan and Thailand.[5] The majority of its consumers are non-athletes.Aquarius is available in the following flavors: Citrus Blend, Grapefruit, Lemon, Orange, Watermelon, Red Peach, Blueberry and Tropical. The availability of these flavors changes from country to country.

In Malaysia and the Maldives, bottled water is also available under the Aquarius brand.

Aquarius worldwide

Argentina

In Argentina, "Aquarius by Cepita" is a flavored water brand. Cepita is a local juice brand owned by Coca-Cola.

Belgium and Luxembourg

Chile

In Chile, it is also available under the brand of "Aquarius by Andina".

China

In China,it is sold under the brand of "Shuidongle" because Shanghai Maling Aquarius Co., Ltd., a subsidiary of Bright Food owns the trademark "Aquarius" in China.[6]

France

Hong Kong and Macau

Replaced Bonaqua BonActive in the early 2010s.

Indonesia

Japan

Morocco

Netherlands

Peru

In Peru, "Aquarius Frugos" is sold nationwide in 500 ml plastic bottles.

Portugal

Serbia

Spain

Switzerland

Vietnam

Notes and References

  1. http://www.coca-colabottling.co.id/eng/product/index.php?act=prod_detail&p_id=8 Coca-Cola Bottling Website - Aquarius
  2. Web site: Coca-Cola Singapore . 2013-09-18 . https://web.archive.org/web/20130513013933/http://coca-cola.com.sg/news/localnews.asp?NeID=412 . 2013-05-13 . dead .
  3. Coca-Cola España - Productos
  4. Book: Lagae, Wim. Sports Sponsorship and Marketing Communications: A European Perspective. 2005. Pearson Education. 209. 9780273687061.
  5. http://www.virtualvender.coca-cola.com/ The Coca-Cola Virtual Vender
  6. Web site: "正广和"的"前世今生".
  7. Web site: Coca-Cola Japan - Aquarius . 2006-06-19 . 2019-03-23 . https://web.archive.org/web/20190323103843/https://www.cocacola.co.jp/aquarius . dead .