Apu (magazine) explained

Apu
Frequency:49 issues per year
Circulation:148,491 (2013)
Category:Family magazine
Company:A-lehdet
Founder:Yrjö Lyytikäinen
Country:Finland
Based:Helsinki
Language:Finnish

Apu is a Finnish family magazine published in Helsinki, Finland. The magazine is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Missä Jallu luuraa?" (Where is Jallu hiding?).

History and profile

Apu was founded in 1933 by Finnish publisher A-lehdet.[1] [2] It was the first magazine[3] of Finnish publisher A-lehdet, now a large publishing group with a portfolio of 18 magazines.[3] It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning "help"[3] in Finnish. The founder and first editor-in-chief was Yrjö Lyytikäinen.[3] The magazine is based in Helsinki[4] and is published 49 issues per year. In 2009 its editor-in-chief was Matti Saari.[1] Juha Vuorinen has been a columnist for the publication since April 2016.[5]

Circulation

Apu had a circulation of 224,500 copies in 2006.[6] In 2007 the magazine had a certified readership of 683,000[1] and its circulation was 215,525 copies.[7] [8] The 2010 circulation of the magazine was 168,780 copies.[9] Its circulation was 160,277 copies in 2011[10] and 149,050 copies in 2012.[11] In 2013 Apu was the fifth best-selling magazine in Finland with a circulation of 148,491 copies.[12]

Personnel

Notable editors have included, alphabetically:

Notable columnists have included:

References

External links

Notes and References

  1. A-lehdet 2008.
  2. Susanna Fellman. Pirkko Leino-Kaukiainen. Business or Culture? Family Firms in the Finnish Media Business in the 20th Century. Scandinavian Economic History Review. 2006. 54. 3. 255. 10.1080/03585520600973618.
  3. A-lehdet 2009.
  4. Web site: Member Info. Aikakaus Media. 20 November 2014.
  5. Web site: Juha Vuorinen, isä aurinkoinen. Topias Kauhala. 31 March 2016. apu.fi. 12 May 2017.
  6. Web site: Top ten titles by circulation/issue 2006. Nordicom. 28 February 2015. https://web.archive.org/web/20160308072710/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/1131_2030_Cons_mags_top10_2006.xls. 8 March 2016. dead.
  7. Web site: Eva Harrie. The Nordic Media Market. Nordicom, University of Gothenburg. 23 April 2015. Göteborg. 2009.
  8. Web site: Anne Austin. etal. Western Europe Market & Media Fact . Zenith Optimedia. 8 April 2015. 2008. dead . https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf. 5 February 2015. dmy.
  9. Web site: Magazine Facts 2011. Mediakortit. 11 November 2014. https://web.archive.org/web/20160304062901/http://mediakortit.aikakausmedia.fi/content/Liitetiedostot/pdf/magazinefacts2011_2012_04_04_netti.pdf. 4 March 2016. dead.
  10. Web site: Circulation Statistics 2011. Media Audit Finland. 13 December 2014. https://web.archive.org/web/20190725045140/http://mediaauditfinland.fi/wp-content/uploads/2014/05/Circulations2011.pdf. 25 July 2019. dead.
  11. Web site: Biggest magazines by circulation. Aikakaus Media. 9 April 2015. 17 May 2013. 1 December 2015. https://web.archive.org/web/20151201001327/http://www.aikakauslehdet.fi/Frontpage/Information--Statistics/Circulation/Biggest-magazines-by-circulation/. dead.
  12. Web site: Top ten titles by circulation 2013. Nordicom. 9 January 2015. https://web.archive.org/web/20150109124259/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx. 9 January 2015. dead.
  13. News: Matti Luostarinen. Perussuomalaiset median keskipisteessä. 2 July 2023. fi . Perussuomalaiset. 9 February 2017.

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