AppsFlyer explained

AppsFlyer Ltd.
Type:Private
Founded:2011
Hq Location City:San Francisco
Hq Location Country:United States
Industry:Mobile attribution and analytics
Products:NativeTrack and OneLink
Website:www.appsflyer.com
Founders:Oren Kaniel and Reshef Mann

AppsFlyer is an SaaS mobile marketing analytics and attribution platform. Founded in Israel in 2011, the company is now headquartered in San Francisco, California.[1]

History

AppsFlyer is a privately held company co-founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.

Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango[2] and Magma[3] partners.

In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding[4] [5] from Fidelity Growth Partners Europe,[6] which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.[7]

In February 2018, AppsFlyer opened a new US headquarters in San Francisco.[8]

In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. Growth equity firm General Atlantic led the round.[9]

Acquisitions

In May 2018, AppsFlyer acquired the development team Yodas.[10]

In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev.[11] Less than a month later, the company acquired the AI-powered UA and monetization platform oolo.[12]

External links

Notes and References

  1. Web site: Rogers . Bruce . Can Oren Kaniel’s AppsFlyer Become Dominant Measurement Tool For All Connected Devices? . 2024-08-09 . Forbes . en.
  2. Web site: Venture Capital . Pitango.com . 21 May 2015.
  3. Web site: Companies . Magmvc.com . 21 May 2015.
  4. Web site: Mobile Ads Analytics Company AppsFlyer Raises $20 Million. WSJ Blogs – Digits. 20 Jan 2015. 25 May 2015. Orr. Hirschauge.
  5. Web site: AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform. 11 May 2015. Ingrid. Lunden.
  6. Web site: AppsFlyer: helping mobile marketers see in the dark. 11 May 2015. https://web.archive.org/web/20150511100949/http://fgpe.com/blogs/appsflyer-helping-mobile-marketers-see-in-the-dark/. 11 May 2015. dead.
  7. Web site: AppsFlyer Raises $56 Million. Fortune. 2017-01-22.
  8. Web site: AppsFlyer Opens New US Headquarters in San Francisco’s South of Market District. MarTech Series.
  9. Web site: Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation. Orbach. Meir. 2020-01-21. CTECH - www.calcalistech.com. 2020-01-21.
  10. News: חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas. 2018-05-31. כלכליסט - www.calcalist.co.il. 2018-06-12.
  11. Web site: AppsFlyer acquires DevtoDev data analytics for games and app devs. VentureBeat. November 8, 2023.
  12. Web site: Schiff . Allison . 2023-12-05 . AppsFlyer Ends The Year With Another Acquisition . 2024-08-09 . AdExchanger . en-US.