| AppsFlyer Ltd. | |
| Type: | Private |
| Founded: | 2011 |
| Hq Location City: | San Francisco |
| Hq Location Country: | United States |
| Industry: | Mobile attribution and analytics |
| Products: | NativeTrack and OneLink |
| Website: | www.appsflyer.com |
| Founders: | Oren Kaniel and Reshef Mann |
AppsFlyer is an SaaS mobile marketing analytics and attribution platform. Founded in Israel in 2011, the company is now headquartered in San Francisco, California.[1]
AppsFlyer is a privately held company co-founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO.[2] AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.
Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango[3] and Magma[4] partners.
In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding[5] [6] from Fidelity Growth Partners Europe,[7] which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.[8]
In February 2018, AppsFlyer opened a new US headquarters in San Francisco.[9]
In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. Growth equity firm General Atlantic led the round.[10]
In May 2018, AppsFlyer acquired the development team Yodas.[11]
In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev.[12] Less than a month later, the company acquired the AI-powered UA and monetization platform oolo.[13]