Apartamento Explained

Frequency:Biannual
Founded:2008
Publisher:Apartamento Publishing S.L.
Category:Interior Design
Firstdate:April 2008
Country:Spain
Based:Barcelona
Issn:2013-0198

Apartamento is an interiors magazine founded in 2008 that is published biannually. It features people, their homes and the lives they lead inside them every day.[1] [2] The magazine was founded by Nacho Alegre, Marco Velardi, and Omar Sosa, who sought to create a publication that felt more personal than the interior design and architectural magazines available at the time.[3] The magazine debuted at Milan’s 2008 Design Week.[2]

History

The idea for Apartamento was born out of Alegre’s experiences traveling across Europe as a photographer. He would often stay with friends and in the process, became interested in how people express themselves through their living spaces.[4] Originally, he and Sosa thought they would publish a book, but later decided to create a magazine instead.[5] In 2008, Alegre, Velardi and Sosa, started Apartamento in Barcelona, operating from Alegre's house.[5] In April of the same year, they published the first issue of the magazine. Alegre and Sosa invested enough money to produce 5,000 copies, which sold out.[5] The first issue featured Mike Mills, a founding member of the alternative rock band R.E.M. and members of the Mystery Jets, an English indie rock band.

Concept

Apartamento is, in part, a reaction to the sterile and impersonal-looking homes Alegre, Velardi and Sosa often saw in interior-design and architectural magazines. They instead wanted to showcase living spaces that had a more "lived-in feel."[5]

Reception

Apartamento has developed a strong following. It is read in 45 countries and regularly sells out all of the copies produced.[5]

Notes and References

  1. Web site: The Team Behind Apartamento Pick Their Favourite Stories from the Archive. 2018-11-21. AnOther. 2019-05-31.
  2. News: How This Half Lives. Rozzo. Mark. 2010-04-06. The New York Times. 2019-06-08. 0362-4331.
  3. News: The Photographer Nacho Alegre Captures His Creative World — in Polaroids. Newell-Hanson. Alice. 2018-05-11. The New York Times. 2019-05-31. en-US. 0362-4331.
  4. News: Inside an Artfully Imperfect Home in the Catalonian Countryside. Collins. Lauren. 2018-05-11. The New York Times. 2019-06-08. 0362-4331.
  5. News: Cult interiors magazine Apartamento develops global following. Jonze. Tim. 2012-07-10. The Guardian. 2019-05-31. 0261-3077.