Antje von Dewitz explained

Antje von Dewitz (born 18 September 1972 in Ebingen)^[1] is a German entrepreneur. She is the managing director of the company VAUDE, a producer of mountain sports equipment based in Tettnang. She holds 46% of the company's shares.^[2]

Family and early life

Antje von Dewitz grew up in Untereisenbach near Tettnang. She is the second of the three daughters of Albrecht von Dewitz who founded the family business VAUDE in 1974.^[3] The family is a branch of the originally Mecklenburg-Pomeranian aristocratic family von Dewitz.
Antje spent one of her final school years in Chattanooga, Tennessee, as part of an exchange program. While there, she attended Baylor School.^[4]
Antje von Dewitz lives in Tettnang with her partner and their four children.^[5]

Studies and career

Von Dewitz studied economics and cultural studies at the University of Passau. She graduated in 1998.^[6] During her studies, Dewitz rather wanted to work in the field of environmental protection and had initially not planned to enter the company of her father. Since 1998, when she was first employed by VAUDE as an intern, she built up the Bags and Travel Bag area.^[7] From 2000 to 2002, she was responsible for public relations, and in 2005 she took over the entire marketing management.During the period from 2002 to 2005, she was also partly employed as a research assistant at the University of Stuttgart-Hohenheim,^[8] where she wrote a dissertation titled High-performance employment relationships in medium-sized companies.^[9] She completed her doctorate in 2005. In 2009 Albrecht von Dewitz handed over the management to her.^[10] Since then, Dewitz has increasingly been setting up more and more processes in the company on criteria of sustainability and environmental compatibility. This should also be done along the whole value-added chain, that is throughout the logistics chain and in the case of subcontractors abroad.^[11]

Economic and political positions

In 2020, Antje von Dewitz supported the passage of a German supply chain law to ensure higher ethical and ecological standards in international sourcing for the German economy. To lend more weight to this cause, she collaborated with federal minister Gerd Müller of the conservative Christian Social Union in Bavaria.^[12]

Von Dewitz advocates that the guidelines for the Economy for the Common Good should be given more importance and criticizes the fact that in business attention is only paid to financial ratios. Together with political activist Christian Felber, she achieved that in 2015, the European Economic and Social Committee declared itself in favour of the economy of the common good and argued that it should be integrated into both European and national legal frameworks.^[13]

Von Dewitz was an Alliance 90/The Greens delegate to the Federal Convention for the purpose of electing the President of Germany in 2017.^[14]

Other activities

Corporate boards

• Beitlich Family Foundation, Member of the Board (since 2014)^[15]
• Landesbank Baden-Württemberg (LBBW), Member of the Advisory Board^[16]

Non-profit organizations

• Naturkapital Deutschland (project of the Helmholtz Centre for Environmental Research), Member of the Project Advisory Board^[17]
• European Outdoor Group, Vice President^[18]
• German Federal Foundation for the Environment (DBU), Member of the Board of Trustees^[19]

Recognition

• 2021 - Chief Marketing Officer of the Year^[20]
• 2021 - business award Ernst & Young Entrepreneur of the Year in the category of sustainability^[21]
• 2021 - GEM Award for sustainable brand management from the Gesellschaft zur Erforschung des Markenwesens (=Society for Research into Branding)^[22]
• 2018 – Brand Manager of the Year, German Brand Award^[23]
• 2017 – Order of Merit of Baden-Württemberg^[24]
• 2017 – Handelsblatt Hall of Fame of Family Businesses^[25]
• 2012 – B.A.U.M. Environmental Award^[26]
• 2011 – Top Business Women 2011 in the category Top Entrepreneur of Financial Times Germany
• 2011 – Economic Medal of the State of Baden-Württemberg^[27]

External links

• Interview within the program Typisch deutsch as part of Deutsche Welle; accessed February 6, 2017 in the ARD Media Library (in German)

Notes and References

1. Entry Antje von Dewitz in the Muninger Database, retrieved 16 July 2017 (in German).
2. Joachim Hofer and Martin-Werner Buchenau: Vaude’s Green Queen, article in the newspaper Handelsblatt, 12 January 2017, retrieved 16 July 2017.
3. http://www.ispo.com/en/people/id_76294118/antje-von-dewitz-sustainability-is-a-team-sport-.html Website
4. See Antje von Dewitz' autobiographical work: Mut steht uns gut. Nachhaltig, menschlich, fair - mit Haltung zum Erfolg, Salzburg-München 2020, p. 31.
5. https://www.character.bethmannbank.de/media/bt_character_01_vondewitz_ansicht.pdf Contribution
6. Website of the German Mountaineering Association Alpenverein, pdf-file, retrieved 26 July 2017.
7. http://www.zeit.de/karriere/beruf/2010-10/unternehmerkinder-vaude Article
8. http://www.famcap.com/articles/2015/2/4/interview-antje-von-dewitz-ceo-of-vaude Interview
9. Alpenverein, pdf-file, retrieved 26 July 2017.
10. Dagmar Deckstein: Nachhaltigkeit als Strategie, in the daily newspaper Süddeutsche Zeitung, 5 October 2016, retrieved 16 July 2017.
11. http://www.digital-development-debates.org/issue-15-responsibility--individual-responsibility--leaving-the-niche.html Leaving the niche
12. https://www.youtube.com/watch?v=jZttmjWS8Tg Video on youtube, retrieved 3 November 2020
13. http://www.alumind.com/article/get-back-to-nature-with-vaude/?utm_s Get back to nature with Vaude
14. https://www.swr.de/swraktuell/bw/friedrichshafen/bundesversammlung-in-berlin-wahlleute-vom-bodensee/-/id=1542/did=18718876/nid=1542/1e9lf7r/index.html Communication
15. https://www.cht.com/cht/web.nsf/id/pa_beitlich-family-foundation.html Beitlich Family Foundation
16. https://www.lbbw.de/konzern/news-and-services/finanzberichte/geschaeftsberichte/lbbw_geschaeftsbericht_2016_7u25z2rh7_m.pdf 2016 Annual Report
17. Website of ‘’Naturkapital Deutschland’’: Members of the advisory board, retrieved 18 July 2017.
18. http://www.europeanoutdoorgroup.com/about/board-members/ List of board members on the organisation's website
19. https://www.dbu.de/2397.html Website
20. Article by Michael Reidel on Horizont, retrieved 9 December 2021
21. Article in Manager-Magazin, retrieved 9 December 2021.
22. https://www.gem-online.de/gem-award/ GEM website
23. Web site: Vaude-Chefin Antje von Dewitz erhält Ehrenpreis "Brand Manager of the Year". 2 July 2018.
24. http://stm.baden-wuerttemberg.de/de/service/media/mid/verdienstorden-des-landes-an-22-verdiente-persoenlichkeiten-1/ Official communication
25. Joachim Hofer and Martin-Werner Buchenau: Vaude’s Green Queen, article in the newspaper Handelsblatt, 12 January 2017, retrieved 16 July 2017.
26. http://www.wwf.de/zusammenarbeit-mit-unternehmen/vaude-sport/dr-antje-von-dewitz-erhaelt-baum-umweltpreis-2012/ Communication
27. https://www.lpb-bw.de/fileadmin/lpb_hauptportal/img/veranstaltungen/jungsein/pdf/90_dewitz.pdf pdf-file