Anti Social Social Club Explained
Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk.[1] [2] [3] [4] As of May 2022, the brand is wholly owned by Marquee Brands.[5]
Anti Social has collaborated with A Bathing Ape,[6] Rimowa, Dover Street Market,[7] Playboy,[8] [9] Hello Kitty,[10] Hot Wheels,[11] DHL,[12] Formula 1, FaZe Clan, Goodsmile Racing and Gran Turismo.[13]
History
Anti Social Social Club was founded in 2015 through Twitter. The founder, Neek Lurk, had previously worked as a social marketing manager for Stüssy.[14] It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27.[15] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side. Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.[16]
The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold). A Toyota Prius decorated with ASSC graphics sold for $20,000. ASSC had also announced the release of a branded riot shield.[17]
In 2018, after reports of numerous failed deliveries of ASSC products purchased online,[18] the brand launched a collection (SS18) that echoed its customers' disgruntlement regarding shipping issues.[19]
See also
Notes and References
- https://hypebeast.com/2015/12/neek-lurk-anti-social-social-club-interview Neek Lurk: Manic Depressive, Sadistic, Masochist: A one-on-one exclusive interview with the eccentric founder of Anti Social Social Club
- https://amuse-i-d.vice.com/how-neek-lurk-made-money-from-melancholia/ How Neek Lurk Made Money from Melancholia: The Anti Social Social Club founder on building fortmite hype through negativity
- https://www.highsnobiety.com/p/neek-lurk-interview/ Neek Lurk Talks Founding Anti Social Social Club in New Interview
- Web site: Neek Lurk: Manic Depressive, Sadistic, Masochist. HYPEBEAST. 7 December 2015 . 2019-10-05.
- https://www.businessoffashion.com/articles/luxury/anti-social-social-club-acquired-by-marquee-brands/ Anti Social Social Club Acquired by Marquee Brands
- https://us.bape.com/blogs/news/a-bathing-ape-x-anti-social-social-club A BATHING APE® X ANTI SOCIAL SOCIAL CLUB
- https://www.highsnobiety.com/2017/10/04/new-anti-social-social-club-x-dover-street-market-capsule-dropping-friday/ A New Anti Social Social Club x Dover Street Market Capsule Is Dropping This Friday
- https://www.highsnobiety.com/2017/09/18/playboy-anti-social-social-club-capsule/ Anti Social Social Club Taps ‘Playboy’ for Exclusive Capsule
- http://www.flaunt.com/content/fashion/anti-social-social-club-playboy-capsule ANTI SOCIAL SOCIAL CLUB & PLAYBOY ARE RELEASING A CAPSULE
- https://www.highsnobiety.com/p/anti-social-social-club-fw18/ Anti Social Social Club's FW18 Drop Includes a Hello Kitty Collab
- https://hypebeast.com/2019/11/anti-social-social-club-hot-wheels-collaboration-teaser/ ASSC x HOTWHEELS collaboration
- DHL and Anti Social Social Club Launch Exclusive Collaboration. www.prnewswire.com. en. 2020-03-12.
- https://hypebeast.com/2022/3/gran-turismo-7-anti-social-social-club-collection-release-info/ Anti Social Social Club Celebrates 'Gran Turismo 7' With a Capsule Collection
- Web site: 2018-09-21 . Anti Social Social Club Not in Style - The Stute . 2024-02-08 . en-US.
- Web site: Anti Social Social Club How Neek Lurk Made Money from Melancholia. Finster. Tierney. 2016-03-30. Amuse. en. 2020-03-31.
- Web site: Anti Social Social Club Kanye West, BTS, Kim Kardashian, and Other Famous Fans. Team. Amuse. 2020-01-13. Amuse. en. 2020-03-27.
- Web site: Spellings . Sarah . 2018-07-19 . The Latest Streetwear Accessory Is … a Riot Shield? . 2024-02-08 . The Cut . en.
- Web site: 2017-09-22 . Anti Social Social Club Reportedly Owes Over 1,000 Customers Their Merchandise . 2024-02-08 . Hypebeast.
- Web site: 2018-03-09 . Neek Lurk Knows People Are Upset With ASSC & He's Cool With That . 2024-02-08 . Highsnobiety . en.