Antes muerta que Lichita explained

Genre:	Telenovela
Creator:	Pedro Armando Rodríguez
Screenplay:	Pedro Armando Rodríguez
Creative Director:	Florencio Zavala
Narrated:	Maite Perroni
Opentheme:	"Si Alguna Vez" by Thalía
Country:	Mexico
Language:	Spanish
Num Seasons:	1
Num Episodes:	131
Executive Producer:	Rosy Ocampo
Camera:	Multi-camera
Company:	Televisa
Network:	Canal de las Estrellas
Related:	El amor no es como lo pintan

Antes muerta que Lichita, (English title: Anything but Plain)^[1] (More literally, I'd Rather be Dead Than Lichita)^[2] is a Mexican telenovela produced by Rosy Ocampo for Televisa.^[3]

Plot

Lichita (Maite Perroni) has been working at Iconika Ad Agency for 10 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situations that test her character and values.^[4]

Production

Production of Antes muerta que Lichita officially started on May 18, 2015. The telenovela was formerly known as Más canija que ninguna.^[5] It will be the first telenovela in 4K resolution format produced by Televisa.^[6]

Webnovela

During the Univision Upfront, it was confirmed that Antes muerta que Lichita, it will have its own webnovela, which can be seen in the same telenovela and by the Televisa website.^[7]

Cast and characters

Main characters

Maite Perroni as Alicia Gutiérrez López / Lichita, she is the assistant of Elías and other entrepreneurs of Icónika.^[8]
Eduardo Santamarina as Augusto de Toledo y Mondragón, he is the general president of Icónika.^[9] ^[10] ^[11]
Arath de la Torre as Roberto Duarte, he is a fake journalist who reaches Icónika order to obtain a high position in the company.^[12] ^[13]
Ingrid Martz as Luciana de Toledo y Mondragón, she is the niece and later revealed as the biological daughter of Augusto.^[14] ^[15] ^[16]
Chantal Andere as Sandra Madariaga, she is the chief executive officer of Icónika.^[17] ^[18] ^[19]
Manuel "Flaco" Ibáñez as Ignacio "Nacho" Gutiérrez, he is the father of Lichita and Magos.
Luz Elena González as Jesusa “Chuchette”
Macaria as Fátima
Gabriela Platas as Beatriz Casablanca de Toledo y Mondragón

Recurring characters

Pablo Valentín as Gumaro
Roberto Blandón as Rafael De Toledo y Mondragón
Sherlyn as Magos, she is the younger sister of Lichita.^[20]
Eddy Vilard as Alejandro de Toledo y Mondragón Casablanca, he is the son of Augusto and Beatriz, and hides to the world that he is gay for fear of bullying.^[21] ^[22] ^[23]
Patricio Borghetti as Néstor Acosta, he is the "account executive" in Icónika.^[24] ^[25] ^[26]
Ricardo Fastlicht as Elías Merchant, he is the creative director general of Icónika.^[27]
Felipe Nájera as Marcelo
Mónica Ayos as Valeria Iribarren
Wendy González as Brisa Pacheco, she is the art director in Icónika.^[28] ^[29] ^[30]
Diego de Erice as Braulio Moncada, he is the "account executive" in Icónika.^[31] ^[32] ^[33]
Ana Paula Martínez as Ximena Gutiérrez López
Vanessa Díaz as Dafne De Toledo y Mondragón Casablanca
Patricio de la Garza as Mateo Duarte Uribe
Jana Raluy as Venus Rodríguez
Luis Ramón Orozco as El vigilante
Carla Cardona as Martha
Ilse Ikeda as Ivonne
Rebeca Gucón as Ivette
Oswaldo Zárate as Gerardo "El Gerrys"
Estrella Solís as Paula
Ivan Nevelitchki as Draco
Sylvia Pasquel as Elsa López de Gutiérrez, she is the mother of Lichita and Magos.^[34] ^[35]

Awards and nominations

Year	width=35%	Award	width=25%	Category	width=30%	Nominated	width=5%	Result
2016		Best Telenovela of the Year	Rosy Ocampo
		Best Lead Actress	Maite Perroni
		Best Lead Actor	Arath de la Torre
		Best Female Antagonist	Ingrid Martz
		Best Male Antagonist	Eduardo Santamarina
		Best Leading Actress	Silvia Pasquel
		Best Leading Actor	Manuel "Flaco" Ibáñez
		Best Co-star Actress	Chantal Andere
		Best Co-lead Actor	Pablo Valentín
		Best Supporting Actress	Luz Elena González
		Best Supporting Actor	Ricardo Fastlicht
		Best Young Lead Actress	Wendy González
		Best Young Lead Actor	Diego de Erice
		Best Female Revelation	Ana Paula Martínez
		Best Musical Theme	"Si Alguna Vez" (Thalía)
		Best Original Story or Adaptation	Pedro Armando Rodríguez, Alejandra Romero Meza, Humberto Robles and Héctor Valdés
		Best Direction of the Camaras	Benjamín Cann and Rodrigo Zaunbos
		Best Cast
		Best Telenovela multi-platform
		Favorite Actor	Arath de la Torre
		Favorite Actress	Maite Perroni
		Best Theme Novelero	"Si Alguna Vez" - (Thalía)

Notes and References

Web site: Eng title-Anything but plain. November 16, 2015. televisainternacional.com.
Web site: Antes Muerta Que Lichita (I'd Rather Be Dead than Ordinary) - Univision. Univision. 2015-12-30. en-US. 2016-03-04. https://web.archive.org/web/20160304185857/http://corporate.univision.com/media-property/antes-muerta-que-lichita-id-rather-be-dead-than-ordinary/. dead.
Web site: Elenco de telenovela Antes muerta que Lichita. Marie Palma F. starMedia. May 11, 2015. es. May 18, 2015. https://web.archive.org/web/20150518103420/http://entretenimiento.starmedia.com/telenovelas/elenco-telenovela-antes-muerta-que-lichita.html. dead.
Web site: Antes Muerta Que Lichita (I'd Rather Be Dead than Ordinary). Univision.com. July 14, 2015. March 4, 2016. https://web.archive.org/web/20160304185857/http://corporate.univision.com/media-property/antes-muerta-que-lichita-id-rather-be-dead-than-ordinary/. dead.
Web site: Más Canija Que Ninguna: Conoce quién protagonizaría telenovela. Perú.com . 20 March 2015 . May 11, 2015. es.
Web site: "Antes muerta que Lichita" primera novela en formato 4K: Arath de la Torre. . Javier Poza. Grupo Fórmula. May 11, 2015. es.
Web site: Mira Avance De 'Corazón Enamorado,' La Web Novela Dentro De 'Antes Muerta Que Lichita' . Novela Lounge. 12 May 2015 . May 14, 2015. es.
Web site: Maite Perroni es Lichita en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Eduardo Santamarina, el villano de 'Antes muerta que Lichita' . Televisa. May 11, 2015. es.
Web site: Santamarina será un exitoso empresario en "Antes muerta que Lichita". Notimex. July 16, 2015. es. July 16, 2015. https://web.archive.org/web/20150716174257/http://www.notimex.com.mx/acciones/verNota.php?clv=294023. dead.
Web site: Eduardo Santamarina es Augusto de Toledo en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Sherlyn presenta Antes Muerta que Lichita . Staff Sexenio . Sexenio . May 4, 2015. es.
Web site: Arath de la Torre es Roberto Duarte en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Ingrid Martz es Luciana en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Ingrid Martz se une al elenco de 'Antes muerta que Lichita'. . June 17, 2015. es.
Web site: Ingrid Martz será una simpática villana en 'Antes muerta que Lichita'. Univision TV. July 16, 2015. es. 2015-07-16. https://web.archive.org/web/20150716180705/http://tv.univision.com/hoy/lo-ultimo/article/2015-06-08/ingrid-martz-sera-una-simpatica-villana. dead.
Web site: Chantal Andere será pelirroja en "Antes muerta que Lichita". Maxine Woodside. Grupo Fórmula. May 11, 2015. es. May 18, 2015. https://web.archive.org/web/20150518080654/http://www.radioformula.com.mx/notas.asp?Idn=500555&idFC=2015. dead.
Web site: Chantal Andere, una villana diferente en "Antes Muerta que Lichita". La Prensa Espectaculos. July 16, 2015. es.
Web site: Chantal Andere es Sandra en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Sherlyn es Magos en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Eddy Vilard se une al elenco de "Antes Muerta que Lichita". Univision. May 23, 2015. es. 2015-05-26. https://web.archive.org/web/20150526030123/http://tv.univision.com/hoy/videos/entretenimiento/video/2015-05-22/eddy-vilard-se-une-al-elenco-de-antes-muerta-que-lichita. dead.
Web site: Eddy Vilard ante nuevo reto actoral en "Antes muerta que Lichita". informador.com.mx. 20 September 2015. es. 4 March 2016. https://web.archive.org/web/20160304073731/http://www.informador.com.mx/entretenimiento/2015/610135/6/eddy-vilard-ante-nuevo-reto-actoral-en-antes-muerta-que-lichita.htm. dead.
Web site: Crece elenco de Antes muerta que Lichita, Eddy Vilard se integra. sdpnoticias.com. 26 September 2015. es.
Web site: Patricio Borghetti es Néstor en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Patricio Borghetti se integra al elenco de Antes Muerta Que Lichita. Espectaculosatiempo. June 17, 2015. es. September 24, 2015. https://web.archive.org/web/20150924002234/http://www.espectaculosatiempo.com/2015/04/30/patricio-borghetti-se-integra-al-elenco-de-antes-muerta-que-lichita/. dead.
Web site: Antes muerta que Lichita: Patricio Borghetti será "Nestor Acosta". Peru.com. 26 June 2015 . July 14, 2015. es.
Web site: Ricardo Fastlicht es Elías en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Wendy González se integra al elenco de Antes Muerta Que Lichita. Espectaculosatiempo. June 17, 2015. es. August 27, 2017. https://web.archive.org/web/20170827093820/http://www.espectaculosatiempo.com/2015/05/05/wendy-gonzalez-se-integra-al-elenco-de-antes-muerta-que-lichita/. dead.
Web site: Wendy González en antes muerta que Lichita. TV y Espectaculos. July 16, 2015. es. https://web.archive.org/web/20150716151552/http://www.tvyespectaculos.com/2015/05/08/wendy-gonzalez-en-antes-muerta-que-lichita/. July 16, 2015. dead.
Web site: Wendy González es Brisa en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Diego de Erice es Braulio en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Diego de Erice se suma a 'Antes muerta que Lichita' . Televisa. May 11, 2015. es.
Web site: Diego de Erice será Braulio en 'Antes muerta que Lichita'. Televisa. July 16, 2015. es.
Web site: Sylvia Pasquel es Elsa en "Antes muerta que Lichita". uvideos.com. 26 September 2015. es.
Web site: Sylvia Pasquel será una madre optimista en 'Antes muerta que Lichita'. Informador MX. July 16, 2015. es. August 12, 2015. https://web.archive.org/web/20150812094115/http://www.informador.com.mx/entretenimiento/2015/601468/6/sylvia-pasquel-sera-una-madre-optimista-en-antes-muerta-que-lichita.htm. dead.
Web site: Mark Tacher contará con participación especial en Antes Muerta Que Lichita. Espectaculosatiempo. August 2, 2015. es. September 24, 2015. https://web.archive.org/web/20150924002254/http://www.espectaculosatiempo.com/2015/07/28/mark-tacher-contara-con-participacion-especial-en-antes-muerta-que-lichita/. dead.
Web site: Detrás de cámaras Nacho atropella a Roberto. Televisa. August 28, 2015. es.
Web site: Altair Jarabo, Adriana Louvier y Paty Navidad en Antes muerta que Lichita. tvyespectaculos.com. 9 September 2015. https://web.archive.org/web/20150909164254/http://www.tvyespectaculos.com/2015/09/08/altair-jarabo-adriana-louvier-y-paty-navidad-en-antes-muerta-que-lichita/. 9 September 2015. dead.
Web site: Poza. Javier. Dominika Paleta tendrá participación especial en "Antes muerta que Lichita". Grupo Fórmula. July 14, 2015. es. July 14, 2015. https://web.archive.org/web/20150714122426/http://www.radioformula.com.mx/notas.asp?Idn=516888&idFC=2015. dead.
Web site: Estreno de Antes Muerta Que Lichita el 24 de agosto. Espectaculosatiempo. June 17, 2015. es. https://web.archive.org/web/20160303171341/http://www.espectaculosatiempo.com/2015/06/15/estreno-de-antes-muerta-que-lichita-el-24-de-agosto/. March 3, 2016. dead.
Web site: Rubio. Flor. Estreno "Antes muerta…" con audiencia más alta de la barra de Televisa. Radio Formula MX. August 25, 2015. es.
Web site: Televisa: Antes muerta que Lichita finaliza el 21 de febrero. prensario.net. 21 February 2016. es.