Another Tomorrow (company) explained

Another Tomorrow
Type:Private
Industry:Retail, Fashion
Founded:January 2018
Founder:Vanessa Barboni Hallik
Hq Location City:New York City
Hq Location Country:United States

Another Tomorrow is a sustainable fashion clothing company headquartered in New York City. It uses a QR code technology for transparent supply chain information.[1] [2] [3]

Overview

Another Tomorrow was founded by Vanessa Barboni Hallik, a former managing director at Morgan Stanley. She hired Jane Chung, a former creative director at DKNY, as creative director of her company in June 2018.[4] Together, they focused on sustainable and ethical development of apparel including raw material traceability to the farm level. Another Tomorrow was officially launched in 2020.[5]

Another Tomorrow is a certified B Corporation that also maintains a digital platform for education and advocacy. The company uses organic cotton, organic linen, wool, FSC-certified viscose, recycled plastic and corozo in its clothing.[6] It is also involved in re-commerce for sustainability.[7] [8] The company operates by selling clothing online, through its own website and other retail partners, along with its brick-and-mortar store in New York City. The company uses technology developed by Evrythng to digitize its supply chain into QR codes.[9]

Awards and recognition

Another Tomorrow has won Folio magazine’s 2020 Eddie and Ozzie Awards for their literature on ‘The Controversy Over Cotton’.[10] The company was also recognized at the Fast Company’s 2020 Innovation by Design Awards in the fashion and beauty category.[11]

Notes and References

  1. News: Wilkinson . Isabel . A Brand as Ethically Minded as It Is Refined . . 29 January 2020.
  2. News: Massar . Carol . Kelly . Jason . Another Tomorrow CEO Discusses Sustainable Fashion . . March 10, 2020.
  3. News: Farra . Emily . Another Tomorrow’s New Space on Bleecker is About Substance, Not Stuff . . 20 July 2021.
  4. News: Harper . Claire . Lucky Number 2 . . 1 July 2020 . 60.
  5. News: Pitchers . Ellie . Meet The Founder Who Went From High-Flying Finance To Sustainable Fashion . . March 7, 2020.
  6. News: Donaldson . Tara . B Corps May Be Fashion’s Next A-list . . 15 September 2020.
  7. News: Murphy . Niall . There’s A Quiet Revolution Underway With Recommerce . . 17 February 2021 . en.
  8. News: Chen . Cathaleen . For Brands, Is Resale Actually Worth It? . . 8 February 2021.
  9. News: Spellings . Sarah . This Brand Is Making It Easier Than Ever to See Where Your Clothes Come From . . 30 January 2020 . en-us.
  10. Web site: 2020 Folio: Eddie & Ozzie Awards . . en.
  11. News: 30 September 2020 . The most innovative fashion and beauty projects of 2020 . .