Anomaly (advertising agency) explained

Anomaly
Founded:2004
Website:anomaly.com

Anomaly is an advertising agency based in New York City.

History

Anomaly was founded in 2004 by Carl Johnson and several partners with a goal to integrate advertising more widely across various media.[1] They have offices in Los Angeles, New York, Toronto, London, Berlin, and Shanghai.[2]

Notable clients

Anomaly's clients include:

Recognition

Anomaly was named Adweek’s 2022 US Agency of the Year[28] and Ad Age's 2017 Agency of the Year.[29]

Anomaly has been featured on Fast Company's “World’s Most Innovative Companies” in 2008, 2014, and 2020,[30] honored as one of Time Magazine's Best Inventions of 2016 for dosist (a medicinal cannabis brand the agency created),[31] and was named #2 on LinkedIn's Top 50 Best Startups to work at in 2019.[32]

Additionally, Anomaly has been recognized at the Cannes Lions International Festival of Creativity,[33] Effies,[34] Jay Chiat,[35] Digiday Awards,[36] and the Mashies.[37] Anomaly has won two Emmy Awards for Avec Eric, a cooking show starring Eric Ripert, chef of renowned seafood restaurant Le Bernardin.[38]

Notes and References

  1. Web site: Dan . Avi . Anomaly's Carl Johnson On A Unique Business Model . 2020-09-29 . Forbes . en.
  2. Web site: About Anomaly . live . https://web.archive.org/web/20110410023755/http://www.linkedin.com:80/company/anomaly . 2011-04-10 . 2020-09-28 . LinkedIn .
  3. Web site: 2022-08-23 . Bud Light hires Anomaly for flagship beer creative account . 2023-04-19 . Advertising Age . en.
  4. Web site: Anomaly NY Deploy Humor For Freestyle Libre, Giving Diabetes Patients A Know Instead Of A No . 2023-04-19 . SHOOTonline . en.
  5. Web site: 2019-04-08 . Ancestry's first campaign from Anomaly . 2023-04-19 . Advertising Age . en.
  6. Web site: 2018-06-29 . Ally Financial taps Anomaly for creative and digital marketing . 2023-04-19 . Advertising Age . en.
  7. Web site: Foster . Stephen . 2021-06-01 . Cancer Research UK's new campaign from Anomaly . 2023-04-19 . moreaboutadvertising.com . en-US.
  8. Web site: September 20, 2017 . Carnival Cruise Line Appoints Anomaly As Agency of Record . 19 April 2023.
  9. Web site: Smiley . Minda . Anomaly Takes Over Coke Business From Wieden + Kennedy . 2023-04-19 . Adweek . 5 August 2020 . en-US.
  10. Web site: 2021-04-20 . Denny's selects Anomaly as its new creative agency . 2023-04-19 . Advertising Age . en.
  11. Web site: Diageo Sends Work on Liquor Brands to Anomaly . 2023-04-19 . adweek.it . 6 September 2016 . en-US.
  12. Web site: 2012-01-10 . Dick's Chooses Anomaly as Agency . 2023-04-19 . Advertising Age . en.
  13. Web site: Facebook Marketplace Ads of the World™ Part of The Clio Network . 2023-04-19 . Ads of the World™.
  14. Web site: Faierman . Leonardo . Reese's Puffs' AR App Turns Boxes Into Beatmaking Studios . 2023-04-19 . Adweek . 5 August 2021 . en-US.
  15. Web site: Anomaly London's Google Pixel 6 Launch Spot Is All About You LBBOnline . 2023-04-19 . www.lbbonline.com . en.
  16. Web site: Grenfell United works with Anomaly on #GoGreenforGrenfell . 2023-04-19 . itsnicethat.com . en.
  17. Web site: Staff . 2020-11-10 . Hotels.com gives travel revival brief to Anomaly - More About Advertising . 2023-04-19 . moreaboutadvertising.com . en-US.
  18. Web site: 2020-11-19 . Jimmy John's Appoints Anomaly as its Creative Agency of Record . 2023-04-19 . Inspire Stories . en-US.
  19. Web site: Smiley . Minda . L'Occitane Names Anomaly Its Global Agency of Record . 2023-04-19 . Adweek . 27 May 2020 . en-US.
  20. Web site: If You Love it, It's Never Too Much for Bvlgari in Latest Campaign LBBOnline . 2023-04-19 . www.lbbonline.com . en.
  21. Web site: 2020-11-19 . Issa Rae narrates MasterClass campaign by Anomaly LA . 2023-04-19 . Marcom Weekly . en-US.
  22. Web site: Smiley . Minda . Mini Chooses Anomaly London as Lead Global Agency . 2023-04-19 . Adweek . 19 May 2020 . en-US.
  23. Web site: NBA Star Damian Lillard Proves Everything is Game in NBA 2K2 Trailer LBBOnline . 2023-04-19 . www.lbbonline.com . en.
  24. Web site: Sutton . Kelsey . Peacock Focuses on 'Free' in Reconfigured Ad Campaign . 2023-04-19 . Adweek . 18 June 2020 . en-US.
  25. Web site: Anomaly Launches First Work for New York Life . 2023-04-19 . adweek.it . 15 September 2016 . en-US.
  26. Web site: 2021-07-22 . Tony Hawk stars in Uber's Olympics ad debut . 2023-04-19 . Advertising Age . en.
  27. Web site: Coffee . Patrick . Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record . 2023-04-19 . Adweek . 8 August 2017 . en-US.
  28. Web site: Morley . Olivia . Anomaly Is Adweek's 2022 US Agency of the Year . 2023-04-18 . Adweek . 12 December 2022 . en-US.
  29. Web site: 2017-01-23 . Anomaly Is the Ad Age 2017 Agency of the Year . 2020-09-29 . Advertising Age . en.
  30. Web site: Anomaly: Most Innovative Company . 2020-09-29 . Fast Company . en-US.
  31. The 25 Best Inventions of 2016 . 2020-09-29 . Time . 17 November 2016 . en-us.
  32. Web site: Columbus . Louis . Top Startups To Work For In 2019 According To LinkedIn . 2023-04-19 . Forbes . en.
  33. Web site: Anomaly's Ancestry® Piccadilly Lights showcase wins Silver at Cannes Lions Ocean Outdoor . 2023-04-19 . oceanoutdoor.com.
  34. Web site: Effie Insights Team . 6 September 2017 . Jolly Rancher & Anomaly, "A New Media Model to Transform a Brand that Sucks" . Effie Insights.
  35. Stagwell (STGW) Celebrates Agency Accolades at the 2021 Jay Chiat Awards . 2023-04-19 . PR Newswire . en.
  36. Web site: 2016-05-19 . Anomaly sweeps its first Digiday Content Marketing Awards with three wins . 2023-04-19 . Digiday . en-US.
  37. Web site: Awards/Press . 2023-04-19 . MIDAS images/Jason Mitchell . en-US.
  38. Web site: Anomaly's 'Avec Eric' nabs second Emmy . 20 June 2011 . 2020-09-29 . en-US.

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