| Annette Markham | |
| Nationality: | American |
| Known For: | qualitative research methods, Internet research ethics, philosophy of method |
| Fields: | Internet studies, Information Studies, Science and Technology Studies |
| Work Institution: | Utrecht University, RMIT, Aarhus University, Umea University, Loyola University Chicago, University of Illinois Chicago |
| Alma Mater: | Purdue University, Washington State University, Idaho State University |
| Thesis Title: | Going online: An ethnographic narrative |
| Thesis Year: | 1997 |
| Thesis Url: | http://docs.lib.purdue.edu/dissertations/AAI9818998/ |
Annette Markham is an American academic, Chair Professor of Media Literacy and Public Engagement at Utrecht University, adjunct professor at RMIT University in Melbourne,[1] and Adjunct Professor of Information Studies at Aarhus University, Denmark.[2] She is Director of RMIT's Digital Ethnography Research Centre. She has served on the executive committee[3] of the Association of Internet Researchers since 2013. She publishes research in the area of Internet studies, digital identity, social interaction, innovative qualitative methods for social research, and Internet research ethics.
Markham has authored more than 50 articles since 1995. Her first book, Life Online: Researching real experience in virtual space, was published in 1998, which reviewers called "a definitive sociological study of what it's like to be on the net"[4] and "a bold move in the exponentially increasingly field of internet studies....that allows the reader to appreciate the challenges of applying contemporary ethnographic methods to online populations."[5] In 2009, Markham edited an internet research methods volume titled "Internet Inquiry: Conversations about method" with Nancy Baym.[6] In 2020, Markham and coauthor Katrin Tiidenberg published a followup to Life Online in the form of a curated collection involving 30 contributors, titled Metaphors of Internet: Ways of being in the age of Ubiquity.
Markham has published multiple pieces on Internet research ethics. She is the primary author of the Association of Internet Researchers' official 2012 ethical guidelines for internet research. The framework of this document uses Markham's earlier published works linking ethics to methods, first in a Norwegian edited volume in 2003 and later in the Journal of Information Ethics.[7] In reviewing ethical frameworks, the Handbook of Internet Studies cites Markham's convincing arguments that "methodological choices inform and are informed by ethical choices."[8] Markham's concept of 'ethics as method' is highlighted in encyclopedic discussions of research ethics and scientific integrity.
Markham's arguments around qualitative methods focus on the importance of context sensitivity, flexible adaptation, and reflexivity. These concepts have been foundational for developing conceptual frameworks for innovative approaches to fieldwork,[9] methods for online interviewing,[10] or reflexivity in data science[11] Markham is cited as a key figure and 'recommended reading' for researching digital contexts in textbooks and handbooks on qualitative research practice.[12] [13] [14] [15]
Markham maintains a blog about a range of conceptual and pragmatic issues related to lived experience in 21st Century contexts of complexity at https://annettemarkham.com.