Anna Klingmann Explained

Anna Klingmann
Birth Place:Germany
Alma Mater:Berlin University of the Arts, Architectural Association School of Architecture, Pratt Institute
Practice:Klingmann Architects and Brand Consultants
Significant Projects:Khawr Awqad Ecological Community, Oman; Al Kifaf Mixed-Use District, Dubai, Al Kifaf Esplanade, Dubai, Al Khobar Waterfront, Saudi Arabia
Nationality:American
Website:www.klingmann.com

Anna Klingmann is a German born, American architect, urbanist, author, and researcher who specializes in destination creation, placemaking, and place branding.[1] She is considered a preeminent expert on Brandism in architecture and is a consultant for several real estate developers in New York, the Middle East, and Europe.[2] She is the founder and principal architect of Klingmann Architects and Brand Consultants,[3] and author of Brandscapes: Architecture in the Experience Economy.[4] Klingmann coined the term "brandism" which describes how architecture can communicate a company's brand to the public. She also has described the concept of a "brandscape" which describes corporate value systems embodied into the physical landscape.[5] Her description of brandism can also be used not just to describe single structures; entire cities can have a unique brand or "expression of identity."[6] Klingmann argues that "Branded architecture on a massive scale changes a city in profound ways."[7] But Klingmann also believes that branded landscapes can "effect lasting, meaningful changes when drawing upon the dormant or explicit potential of particular cultures and places."[8] In this process, she argues, identity, belonging, heritage and social factors play an important role in the co-designing and curation/branding of place to have a positive impact on residents’ feelings about the value of their place in the world. Anna Klingmann suggests that architects need to take control of this aspect of their work, using it for social good rather than manipulation.[9]

Education and career

Klingmann moved to New York City in 1984 and went to the Parson's School of Design. She earned her architecture degrees from Pratt Institute, the Architectural Association in London Architectural Association School of Architecture and the Berlin University of the Arts.[10]

Klingmann's main influence is Louis Kahn. Other influences include Zaha Hadid and Rem Koolhaas. In 2007, she worked for the architecture firm, Gensler, to design two large-scale mixed-use projects.[11] In 2014, she curated a collaborative project with the University and the Saudi Commission for Tourism and Antiquities (SCTA) which looks to connect artists, scientists, architects, and the community with the historic legacy and culture of Asir.[12] The initiative seeks to engage international and local artists, architects, designers, scientists, curators, scholars and community stakeholders in a dialogue that explores ways to bring the past of Asir into a significant future, by merging ancient wisdom with cutting-edge trends and technology.[13]

Klingmann was the architecture department chair at Dar Al-Hekma University from 2014-2016.[14] She has also taught at the New York Institute of Technology (2022-2023),[15] Cornell University (2000-2003), and Columbia University(2004).[16]

Publications

Monograph

Klingmann, A. Brandscapes: Architecture in the Experience Economy, First Edition, MIT Press, Cambridge, 2007; Second Edition, MIT Press, Cambridge, 2010; Mandarin Edition, Electronic Publishing House, Beijing, 2014[17]

Contribution to academic journals

Bookchapters

External links

Notes and References

  1. Book: Vahdat . Vahid . Virtual Interiorities . 2023 . Carnegie Mellon University ETC Press . Pittsburgh . 208 . 1 . 22 February 2024.
  2. News: Klingmann launches Brandscapes book . 21 February 2024 . Real Estate Weekly . Hagedorn Publishing . October 17, 2007.
  3. Croft. Catherine. 12 October 2007. From Bland to Brand. Building Design. 1791. 20–21. 6 September 2016. subscription . EBSCOhost.
  4. Parman. John. March 2008. Brandscapes: Architecture in the Experience Economy. Architectural Record. 196. 3. 30. 6 September 2016. subscription . EBSCOhost.
  5. Book: Alston, Adam. Beyond Immersive Theatre: Aesthetics, Politics and Productive Participation. Palgrave Macmillan. 2016. 978-1-137-48043-9. 126.
  6. May 2008. The Futurist Bookshelf. Futurist. 42. 3. 58. 6 September 2016. subscription . EBSCOhost.
  7. News: AIA's Brandism series ends on high note with premier panel. . 21 February 2024 . Hagedorn Publication . Real Estate Weekly . 13 June 2007.
  8. News: Commentary: When Architecture Becomes Advertising. https://web.archive.org/web/20161008201619/https://www.highbeam.com/doc/1P2-33226964.html. dead. 8 October 2016. Shaffer. David. 9 July 2012. Daily Journal of Commerce. subscription . 6 September 2016.
  9. News: Samuel . Flora . Accentuate the positive . 22 February 2024 . The RIBA Journal . RIBA Publishing . 7 July 2014.
  10. Book: Lukas, Scott. The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces. Focal Press. 2013. 978-0-240-82093-4. 190–192.
  11. News: Gensler Retains Klingmann for Two Major Projects. https://web.archive.org/web/20161008194424/https://www.highbeam.com/doc/1G1-168163491.html. dead. 8 October 2016. 22 August 2007. Real Estate Weekly . 6 September 2016.
  12. News: Dar Al-Hekma, SCTA Initiate 'Reinventing Asir' Project. https://web.archive.org/web/20161008194808/https://www.highbeam.com/doc/1G1-391079945.html. dead. 8 October 2016. 22 November 2014. Arab News. 6 September 2016.
  13. News: Dar Al-Hekma University, SCTA work together to reinvent Asir and reclaim Saudi heritage . 20 February 2024 . Saudi Gazette . Saudi Gazette . November 21, 2014.
  14. News: German Engineer Initiates Massive Architectural Revival Initiative. https://web.archive.org/web/20161008194800/https://www.highbeam.com/doc/1G1-383619897.html. dead. 8 October 2016. Al-Fawaz. Nadia. 26 September 2014. Arab News . 6 September 2016.
  15. Klingmann . Anna . Rescripting Riyadh: how the capital of Saudi Arabia employs urban megaprojects as catalysts to enhance the quality of life within the city's neighborhoods . Journal of Place Management and Development . August 2022 . 1 . 16 . 45–72 . 10.1108/JPMD-06-2021-0062 . 256298257 . 20 February 2024.
  16. News: Brandism Exhibit to Explore NYC Starchitecture. https://web.archive.org/web/20161008194325/https://www.highbeam.com/doc/1G1-149166247.html. dead. 8 October 2016. 12 July 2006. Real Estate Weekly. 6 September 2016.
  17. Book: Klingmann . Anna . Brandscapes . 24 September 2010 . MIT Press . Cambridge . 9780262515030 . 378 . first . 20 February 2024.
  18. Book: Klingmann . Anna . Rescripting Saudi Arabia . February 7, 2023 . Carnegy Mellon ETC Press . 21 February 2024.
  19. Book: Lepik . Andres . World of Malls . July 2016 . Hatje Cantz . Germany . 978-3-7757-4138-5 . 174–184 . 1 . 21 February 2024.
  20. Book: Kiib . Hans . Performative Urban Design . 1 Apr 2010 . Aalborg Universitetsforlag . Aalborg . 978-8773079829 . 30–39 . 2 . 21 February 2024.
  21. Web site: Building for Books: Traditions and Visions - Assmann, Jan; Bauerle-Willert, Dorothee; Hamburger, Jeffrey F.; Klingmann, Anna; Oechslin, Werner; Roudaut, Jean; Vogt, A.M.: 9783764364298 - ZVAB . 2024-03-13 . www.zvab.com.

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