Anna (Finnish magazine) explained

Frequency:Weekly
Category:Women's magazine
Company:Otava Media
Founded:1963
Firstdate:August 1963
Country:Finland
Based:Helsinki
Language:Finnish

Anna is a women's magazine based in Helsinki, Finland. Founded in 1963 it is one of the earliest women magazines in the country.

History and profile

Anna was launched in 1963.[1] [2] The cover of the first issue which was published in August 1963 featured Johanna Toivonen, a Finnish fashion model and stewardess. The founding company was Apulehti, a publishing house, which would be renamed as A-lehdet in 1981.[3]

The magazine is part of Otava Media and published on a weekly basis.[4] [5] Its target audience is middle-class women living in cities.[2] [6]

The magazine encourages the emancipation of women[1] and described itself as a feminist magazine in the 1980s.[6] Kirsti Lyytikäinen, the first editor-in-chief of Anna,[3] was instrumental in creating this approach.[2] In addition, its contributors have a leftist political stance.[2] However, in 2013 a female journalist of the magazine was fired due to her negative writings about L'Oreal which was a major advertiser for the magazine.[7] During this incident the editor-in-chief of the magazine was Emma Koivula who urged her to resign from the post.[7]

Anna focuses on the profiles of Finnish female politicians[1] and also covers the international career path of Finnish fashion models.[8] Uma Aaltonen is one of the contributors of the magazine.[9] In 2003 Anna sold 502,000 copies.[10] As of 2008 the magazine had more than 100,000 readers.[1]

Notes and References

  1. Erkka Railo. Women's Magazines, the Female Body, and Political Participation. NORA - Nordic Journal of Feminist and Gender Research. 2014. 22. 49. 10.1080/08038740.2013.869620. 1. 143690762.
  2. Book: Yulia Gradskova. Sara Sanders. Heidi Kurvinen. Lanham, MD. Institutionalizing Gender Equality: Historical and Global Perspectives. Lexington Books. 2015. 978-1-4985-1674-7. 23. https://books.google.com/books?id=9fyACgAAQBAJ&pg=PA23. Global ideas in local media: Negotiating the Ideas of Gender Equality in a Finnish Women’s Magazine—The Case of Anna, 1965–1970.
  3. Susanna Fellman. Pirkko Leino-Kaukiainen. Business or Culture? Family Firms in the Finnish Media Business in the 20th Century. Scandinavian Economic History Review. 54. 3. 2006. 10.1080/03585520600973618. 256.
  4. Web site: anna. Otava Media. 21 August 2021.
  5. Iiris Ruoho. Laura Saarenmaa. Women's magazines in the Nordic style: Politics, politicians and the welfare state. European Journal of Communication. 2014. 29. 3. 297. 10.1177/0267323114523887. 144485316.
  6. Johanna Leinonen. Hierarchies of Desirability: Racialized Cartographies in Media Discourses on Relationships between Finns and Foreigners (1982–1992). 221. Scandinavian Studies. Summer 2017. 89. 2. 165809208. 10.5406/scanstud.89.2.0217.
  7. News: Journalisti-lehti: Annan toimittaja haluttiin sivuun. 25 August 2021. Helsingin Sanomat. 24 May 2013. fi.
  8. Laura Saarenmaa. The Cosmopolitan Imagination in the Cold War Context: Finnish Fashion Models and National Fantasies of International Success. Fashion Theory. 2013. 12. 3. 322. 10.2752/175174113X13597248661783. 146295117.
  9. Web site: Ulla-Maija "Uma" Aaltonen on kuollut. 21 August 2020. Yle Uutiset. 14 July 2009. fi.
  10. Kaisa Nykanen. Tarja Suominen. Merja Nikkonen. Representations of hysterectomy as a transition process in Finnish women's and health magazines. Scandinavian Journal of Caring Sciences. 2011. 25. 3. 610. 10.1111/j.1471-6712.2010.00861.x. 21244456.

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