Andy Stefanovich Explained

Andy Stefanovich
Nationality:American
Known For:marketing, speaking
Occupation:consultant, author, speaker

Andy Stefanovich (born 1966) is an American speaker, bestselling author, and business consultant.[1] [2] A native of Detroit, Michigan, Stefanovich is currently the founding partner of a consulting firm called Life. Previously, he was a partner with Richmond, Virginia-based venture capital firm New Richmond Ventures LLC.[3] [4] Before that, Stefanovich was "chief curator and provocateur" at Prophet, a global business and creative consulting firm headquartered in San Francisco.[5] [6] [7]

Early career and Prophet

Stefanovich graduated from Miami University in Ohio.[1] In 1990, he founded Opus Event Marketing after having worked in the sales department of Ritz-Carlton.[8] The company originally focused on event planning for corporations, but eventually shifted into a creative marketing firm focusing on product development, branding, and positioning; working with organizations and businesses such as Colgate-Palmolive, American Express, Calvin Klein, Disney, Oscar Mayer and the U.S. Olympic Committee.[1] [9] [10] In 1999, the company was renamed Play, and Stefanovich remained as founder.[11] [12]

Play was acquired in 2009 by Prophet, where Stefanovich was named senior partner.[13] As part of the acquisition, Play's Richmond location became part of the Prophet network of offices.[14] Stefanovich regularly speaks at corporations such as Coca-Cola, Disney, General Electric, and Procter & Gamble.[15]

Local ventures & activism

In 2011, Stefanovich co-founded a venture capital firm called New Richmond Ventures (NRV) with three other prominent Richmond businessmen: Bob Mooney, Jim Ukrop, and Theodore Chandler Jr.[4] [7] NRV has a focus on local and "social impact" and has made early-stage investments in a number of companies including MedCPU, PlanG, and Plugless Power.[16] [17] In addition to NRV, Stefanovich co-founded a second local incubator in 2012 called Men in Shirts that invests in 3 or 4 companies each year in the $50–$150,000 range. Their investments include Richmond-based men's shirtmakers, Ledbury, and a brewery named Ardent Craft Ales. In addition to capital, Stefanovich provides "marketing and strategy advice."[18] In 2013, Stefanovich curated Richmond's first TEDx event—called TEDxRVA—around the theme "CREATE".[19]

Speaker and author

Stefanovich is a frequent guest on CNBC, where he talks about innovation and thought leadership, and Fast Company.[20] [21] [22] [23] Stefanovich is also a visiting professor and guest lecturer at universities including Yale University, the Wharton School of the University of Pennsylvania, Duke University, and Dartmouth College.[1] He has delivered several TEDx speeches, including for NASA, London Business School, and TEDxYouth.[24] [25] [26]

In 2011, Jossey-Bass, an imprint of Wiley Publishing published Stefanovich's first book Look at More: A Proven Approach to Innovation, Growth, and Change.[27] [28] Look at More was an Inc. bestseller and named one of Ad Ages "Ten Marketing Books You Should Have Read" in 2011.[29] [30] [31]

External links

Notes and References

  1. Llovio, Louis. Andy Stefanovich looks to get people and companies to think creatively. Richmond Times Dispatch. June 4, 2012.
  2. Leonard, Deanna. 7 Innovation Questions for Andy Stefanovich. innovationexcellence.com. October 10, 2011.
  3. Web site: Andy Stefanovich: Executive Profile . July 14, 2023 . Bloomberg BusinessWeek.
  4. http://michiganvca.org/new-richmond-ventures-principal-andy-stefanovich-offers-ex-pat-view-of-detroit/ New Richmond Ventures principal Andy Stefanovich offers ex-pat view of Detroit
  5. How to make innovation a part of even the smallest firm's everyday routine . Stainbum, Samantha . Crain's Chicago Business . September 12, 2011.
  6. News: Business Lessons from the Beastie Boys . McDonough-Taub, Gloria . CNBC . August 5, 2011.
  7. Hazard, Carol.>Firm Seeks to Liberate Entrepreneurs. Richmond Times-Dispatch. November 26, 2012.
  8. News: EVENTS & PROMOTIONS: ON A ROLL: ANDREW STEFANOVICH . Ad Age . May 26, 1997.
  9. Dahle, Cheryl. Mind Games. Fast Company. December 31, 1999.
  10. http://www.fastcompany.com/events/realtime/orlando/astefonovich.html Andy Stefanovich Profile
  11. News: Huffington Post Profile . Huffington Post.
  12. Web site: Andy Stefanovich Innovation, Growth and Change . BoxofCrayons.biz . August 31, 2011.
  13. Web site: Prophet acquires Play . MandMGlobal.com . January 14, 2009 . 2013-04-04 . https://web.archive.org/web/20140202145551/http://mandmglobal.com/news/14-01-09/prophet-acquires-play.aspx . 2014-02-02 . dead .
  14. Web site: Prophet and Play Join Forces . Hodge, Sally Saville . PR Newswire . January 14, 2009.
  15. Web site: Spicer. Paul. Dig That Gig: Andy Stefanovich, Chief Curator and Provocateur at Prophet. July 18, 2011 .
  16. http://richmondgrid.com/2014/02/move-forward-in-their-own-words/ Move Forward in their Own Words
  17. http://www.newrichmondventures.com/companies/ NRV Companies
  18. Web site: Capital City: A panel of Richmond investors who put their minds and money behind local startups . Dovi, Chris . Richmond Magazine . December 10, 2013.
  19. Web site: Why Small Cities Are the Lifeblood of TEDx . Erickson, Christine . Mashable . March 28, 2013.
  20. News: Human Resources . Deutsch, Donny . CNBC . October 20, 2008.
  21. News: CNBC PRESENTS "COLLABORATION NOW," A FIVE-PART PRIMETIME GLOBAL SERIES . Goldman, Beth . CNBC . October 14, 2008.
  22. Web site: THE BUSINESS OF INNOVATION SERIES . RCTM.com . 2013-04-05 . https://web.archive.org/web/20140517194731/http://www.rctm.com/Products/businessplanning/9108.htm . 2014-05-17 . dead .
  23. http://www.fastcompany.com/mba/profile/andy-stefanovich 30 Second MBA
  24. Web site: Provocative Questions and Bold Statements . TEDxNASA . YouTube.
  25. Web site: The Museum Mentality . TEDxLondonBusinessSchool . YouTube.
  26. Web site: Play and Prophet . TEDxYouth . YouTube.
  27. How to Institutionalize Inspiration in Your Company . Smith, Dave . Inc . April 4, 2011.
  28. Book: Stefanovich, Andy. Look at More: A Proven Approach to Innovation, Growth, and Change. 2011. Jossey-Bass. 978-0470949771. 208.
  29. Web site: Washington Speakers Profile . WashingtonSpeakers.com.
  30. Web site: 33voices Interview . 33voices.
  31. News: Ten Marketing Books You Should Have Read . Ad Age . December 12, 2011.

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