Andrey Logvin Explained

Andrey Logvin (Russian: Логвин Андрей Николаевич; born April 4, 1964) is a Soviet and Russian poster artist, graphic artist, designer in the sphere of graphic design and advertising.[1] Academician of graphic design and member of Alliance Graphique International (AGI).Owner of more than 30 awards of the International and Russian competitions of design and advertising. The winner of the State Prize of the Russian Federation in the field of literature and art for 2000.He is presented in the directory "Who is who in Graphic Design" (300 best designers of the world). He is one of the 108 leading graphic designers in the book is "All Men are Brothers - Designer's Edition".[2] In 2004 the Chinese Lignan Art Publishing House published the monograph "Andrey Logvin" on 165 pages.The poster "Life Is a Success" has become a calling card of the designer.[3]

Biography

Born in 1964, in Ipatovo village of Stavropol Region.
Graduated from Ipatovo art school.
1982–1984 – military service in the Soviet Army.
In 1987 he graduated from the Moscow Art School named in memory of 1905 (Department of Industrial Graphics), on the subject of "composition" (design) was taught by Malinkovsky.
Right after Art School he was taken for work in "Promgrafika" workshop of the Moscow Artists' Union (one of the first professional associations in this country, engaged in development of a corporate style).
In 1989–1992 he was the art director of "IMA-press" publishing house.
In 1996 he founded "LOGVINDESIGN" virtual advertising group.
Since 1999 he teaches at the Higher Academic School of Graphic Design. Member of Russian Academy of Graphic Design and Alliance Graphique International (AGI).In 2001 was awarded the State Prize of the Russian Federation in the field of literature and art for 2000.[4] [5]

Teaches "communications design" at HSE Art and Design School in Moscow.[6]

Awards

Grand prix

Awards and prizes

Posters

Life Is a Success

Life Is a Success is Logvin’s poster made in 1997. It is the sign poster of Russia of the 1990s era of primary accumulation of the capital. The vital motto by black caviar on a background of red caviar showed irony over optimism of a new social class – the young Russian bourgeoisie, or "New Russians". The poster snatched out the essence of the present by one gesture. This is the most well-known work of the author. The poster was published in the album The Russian Poster. 100 Masterpieces in 100 Years, and it was nominated for inclusion in the book Phaidon Graphic Classics about world icons of graphic design of all times. According to Artkhronika magazine it is one of the top 10 Russian masterpieces at the turn of the 21st century. The poster Life Is a Success is in the Tretyakov Gallery collection, and other numerous private collections.

It is sad without a label!

The poster was for the LiniaGraphic Moscow printing-house. In 1995 a symbolical poster It is sad without a label! appeared, on which the sad bottle which has a bent neck is represented. Ft first juices were "to be packed", then other food was. Today producers of food and drinks are the most frequent customers on working out packaging. Because label and packaging is effective goods promotion. In the USSR they made production, probably, not worse than western one on quality, but it had one essential shortcoming – there was no worthy packaging. It doesn't mean that there were no artists and designers in the country. There was no competition, and consequently there was no stimulus for better design of goods.

This poster can be considered as a reference point of emergence of the packaging culture in Russia.[9]

Kaliningrad Branch of the National Centre for Contemporary Arts is 10

On November 28, 2007, Kaliningrad Branch of the National Centre for Contemporary Arts celebrated its first decade. As an anniversary symbol the organizing committee chose a piece of coal, and visualization of the idea was they ordered to LOGVINDESIGN studio. Coal still heats many houses of Kaliningrad, including KBNCCA. Therefore, starting with the date of its foundation there is a heap of coal in the yard. The history of the poster creation you can see on the studio site. Photographer Vladislav Yefimov and the trainee from Switzerland Yannick Lambiel took part in this work.

Taste of life

The poster Taste of life was created for "Museum Night" in Krasnoyarsk Museum Center took place on April 16, 2005. That time Taste of life became a subject of one of the brightest cultural events of Krasnoyarsk city. That night the Krasnoyarsk Museum Center turned into the keeper of a unique collection of tastes, sounds, smells, feelings and moods of life. Each guest of the museum was offered to feel "taste of life", all wealth and a variety of reality which surrounds us, and to reflect what "taste" is. Coffee – invigorating consciousness and the thoughts, aggravating the imagination, one of the most democratic drinks, uniting practically all countries of the world and people of the most different age became a peculiar keynote of reflections over life, communication, creativity. Visitors could make fascinating travel on the various thematic platforms of the museum filled with a certain atmosphere of culture and a life of the countries of Europe, Asia, Australia, the cultures possessing bright and peculiar tastes of life, music, creativity, policy, history, time – unique "life kitchen".VI "Museum Night" in Krasnoyarsk Museum CenterTherefore, in the center of the poster the cup of coffee is placed. Photographer: Vladislav Yefimov.The poster won Grand Prix of 17th Poster Festival in Chaumont in France for the poster [10] and "Golden Bee Award" Diploma of Moscow International Biennale of Graphic Design.

NUL…

NUL… (Nobody…) was created by request of the Ministry of National Education, France. The poster illustrates the Article 5 of the Declaration of human rights. 70,000 copies were printed.Article 5.No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.Universal declaration of human rightsIn 2004 the poster won Special Prize of the City of Mons of 9th International Triennale of Political Posters, Mons, Belgium, and "Golden Bee Award" Diploma of Moscow International Biennale of Graphic Design.

Teaching activity

Logvin teaches at the Higher Academic school of graphic design. He gave lectures and master-classes in Switzerland, Turkey, France, Ukraine, China, Mexico.Logvin set such wild study speed, that it was impossible to stay not active. Tasks replaced one another with an interval of 15 minutes – 5 minutes work, 15 minutes discussion, 5 minutes work, 15 minutes discussion, and all three hours that way. The course fully justifies the name of "intensive".From "Summer school" Logbook (the educational project of the Higher Academic School of Graphic Design), 2002

Author's posters are in collections of

Personal exhibitions and actions

External links

Notes and References

  1. Web site: Feature | Russian revolution . Eye Magazine . 2014-01-16.
  2. Web site: Rene Wanner . Rene Wanner's Poster Page / New poster publications / Book reviews . Posterpage.ch . 2006-10-29 . 2014-01-16.
  3. Web site: Russia's Top 20 Designers Today (Photo Essay: Part 1) | News . The Moscow Times . 2014-01-16.
  4. Web site: Graphisme russe : Logvin, Surkov et ChaĂŻka . Pixelcreation.fr . 1964-04-04 . 2014-01-16.
  5. Web site: Andrey Logvin . Andrey Logvin - Be Open. Creative Think Tank . Beopenfuture.com . 2014-01-16.
  6. Web site: Логвин Андрей Николаевич.
  7. Web site: Prize winners of the international competition . https://web.archive.org/web/20120611135502/http://www.posterpage.ch/winners/chau_06/chau_06.htm . 2012-06-11 . live .
  8. Web site: Rene Wanner . Rene Wanner's Poster Page / Winners . Posterpage.ch . 2014-01-22.
  9. Web site: Warsaw International Poster Biennale . Postermuseum.pl . 2014-02-16 . dead . https://web.archive.org/web/20140201123112/http://www.postermuseum.pl/index.php/en/biennale/number/15/winners/page/3 . 2014-02-01 .
  10. Web site: 17 INTERNATIONAL POSTER AND GRAPHIC DESIGN FESTIVAL OF CHAUMONT WINNERS . Icograda.org . 2006-05-24 . 2014-01-22 . dead . https://web.archive.org/web/20140218222144/http://www.icograda.org/news/year/2006_news/articles650.htm . 2014-02-18 .
  11. Web site: Emzin presents Andrey Logvin graphic design exhibition . Icograda . 2010-03-17 . 2014-01-16 . dead . https://web.archive.org/web/20140116134430/http://www.icograda.org/news/year/2010_news/articles1747.htm . 2014-01-16 .

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