Andrew O'Dell (advertising executive) explained

Andrew O'Dell
Birth Date:1969
Birth Place:Alabama, United States
Nationality:American
Alma Mater:University of Tennessee
Occupation:CEO of Pereira O'Dell
Known For:Co-founding Lot21 and Pereira O'Dell
Awards:Cannes Lions, Clio Awards

Andrew O'Dell (born 1969)[1] is an American advertising executive, entrepreneur, co-founder, and CEO Pereira O'Dell.[2] [3] [4] [5] [6]

Early life and education

Andrew O'Dell was born in 1969 in Alabama and grew up in Chattanooga, Tennessee. He later attended the University of Tennessee, graduating in 1994. O'Dell moved to San Francisco in 1997.[7] [8]

Career

In 2008, amid the financial crisis,[9] O'Dell co-founded Pereira O'Dell, a creative agency headquartered in San Francisco, with Brazilian advertising executive PJ Pereira. The agency has worked with clients such as LEGO, Airbnb, Mattel, Skype, Coca-Cola, and Intel, producing award-winning campaigns that have garnered industry-wide recognition.[10] Pereira O'Dell was originally backed by Brazilian ad group ABC, but in 2015, O'Dell and his partner PJ Pereira broke away from their Brazilian parent company, allowing the agency to operate independently.[11] In 2023, the agency was named the creative agency partner for IHOP, producing their first campaign together.[12]

O'Dell has also been involved with Serviceplan Americas and Silverside AI.[13] [14]

On authentic storytelling and advertising agencies

In a 2017 interview, O'Dell discussed the evolving challenges faced by advertising agencies, acknowledging the growing competition from tech giants like Facebook, Google, and Snapchat. He expressed concerns about agencies' declining relevance as these platforms increasingly offer direct creative solutions to clients. O'Dell emphasized the need for agencies to resist devaluing their services and focus on adding value to clients' businesses. He also shared insights on Pereira & O'Dell's journey to regain its independent status after buying back a majority stake from Grupo ABC in 2015.[15]

References

  1. Web site: Steel . Emily . April 9, 2008 . Duo to Launch Agency With a Twist . Pereira, 34 years old, and O'Dell, 38, say the problem with most existing ad agencies is that they either have a traditional focus or a digital orientation — and either way, marketers aren't as well-served as they could be..
  2. Web site: www.ETBrandEquity.com . August 26, 2016 . We are not here for 'views' but for 'attention': Andrew O'Dell of Pereira & O'Dell - ET BrandEquity . ETBrandEquity.com . en.
  3. Web site: About . pereiraodell.com.
  4. Web site: Andrew O'Dell - Founder & CEO at Pereira & O'Dell . THE ORG . en.
  5. Web site: 2020-05-11 . Andrew O'Dell of Pereira O'Dell on Content and Engagement . Velocitize . en-US.
  6. Web site: Rittenhouse . Lindsay . July 18, 2019 . Pereira O'Dell shuffles leadership; co-founders will sit on opposite coasts .
  7. Web site: Celebrating a Decisive Decade for Pereira O'Dell LBBOnline . lbbonline.com . en.
  8. Web site: Peak . Krystal . June 17, 2011 . Andrew O'Dell, CEO of Pereira &O'Dell . 2024-11-15 . www.bizjournals.com.
  9. Web site: Smiley . Minda . April 7, 2020 . What Lessons Can Be Learned From Founders Who Started Agencies in Times of Crisis .
  10. Web site: Andrew O'Dell AdForum Talent The creative industry network . www.adforum.com.
  11. Web site: Ember . Sydney . April 9, 2015 . Bucking Trend, Pereira & O'Dell to Break With Its Brazilian Parent . .
  12. Web site: O’Brien . Kyle . 2022-04-04 . IHOP Names Pereira O'Dell Creative Agency Partner . en-US.
  13. Web site: Morley . Olivia . 2023-06-12 . Serviceplan Expands in the US With Pereira O'Dell and L&C . en-US.
  14. Web site: Why Pereira O'Dell Is Launching Silverside AI, an Innovation and Incubation Lab Based in Silicon Valley LBBOnline . lbbonline.com . en . "Silverside AI marks a significant milestone in our commitment to driving innovation in the advertising and marketing sector. Together, with our diverse and dynamic incubation program partners, we are excited to explore new frontiers and push the boundaries of AI-powered media, data, creative, and customer experience design," says Andrew O’Dell..
  15. Web site: www.ETBrandEquity.com . Ad agencies are becoming less and less relevant for clients, says Andrew O'Dell - ET BrandEquity . ETBrandEquity.com . en.

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