Andreas Kaplan Explained

Andreas M. Kaplan
Birth Date:5 October 1977
Birth Place:Munich, West Germany
Nationality:German
Institution:ESCP Business School
Field:Marketing

Andreas Marcus Kaplan (born October 5, 1977) is president of Kühne Logistics University.[1] He is specialized in the areas of social media, viral marketing, and the digital world in general.[2]

Life

Kaplan was born on October 5, 1977, and grew up in Munich, Germany. His mother is Anneliese Kaplan (dressmaker) and his father is Vincenc Kaplan (locksmith).[3]

Professor Kaplan holds a Master of Public Administration from the École nationale d'administration, an M.Sc. from ESCP Business School, and a B.Sc. from the Ludwig Maximilian University of Munich. He completed his Habilitation at the Sorbonne and his Ph.D. at the University of Cologne in cooperation with HEC Paris. Kaplan was visiting Ph.D. at INSEAD and participated in the International Teachers Programme at the Kellogg School of Management, Northwestern University.[4] Before joining ESCP Business School, Kaplan started his career as marketing professor at the ESSEC Business School and Sciences Po Paris.[5]

Since May 2022, Kaplan is president and Professor of Digital Transformation at Kühne Logistics University in Hamburg.[6] From 2017 to 2022, Kaplan has been Dean of ESCP Business School Paris,[7] Sorbonne Alliance.[8] [9] Previously, he was the Rector of ESCP Berlin,[10] [11] acted as the School's Dean for Academic Affairs/Provost and before as its Director of Brand and Communications.[12] Moreover, Kaplan was elected Head of the Faculty's marketing department.[13]

Kaplan is founding member of the European Center for Digital Competitiveness.[14] [15] He is fellow of the St George's House (Windsor Castle),[16] and member of Kozminski University’s Executive Education Advisory Board.[17] [18]

Particularly interested in the future of management education in Europe and the general business school landscape, Kaplan has furthermore written articles treating European management as well as higher education and their future evolution, notably with the digitization of the sector due to the arrival of MOOCs and SPOCs.[19] Defining Europe as holding “maximum cultural diversity at minimal geographical distances“, Kaplan is a strong advocate of cross-cultural management education.[20] He furthermore is in favor of an EU commissioner for happiness.[21] Kaplan has teaching experience in top-tier schools and universities such as Harvard University, Sciences Po Paris, and Tsinghua University.[22]

Research

Kaplan started doing research in the areas of mass customization, innovation, customer lifetime valuation, and relationship marketing. Since then, his research mainly deals with analyzing and decrypting the digital sphere. With more than 37,000 citations on Google Scholar,[23] Kaplan was counted amongst the Top 50 Business and Management authors in the world according to John Wiley & Sons.[24] In 2020, Andreas Kaplan ranked in a Stanford study[25] of the world's top 2% of scientists.[26] Kaplan received the annual Best Article Award from Business Horizons, sponsored by Elsevier, for his 2012 paper "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4".[27] In particular, his 2010 article co-authored with Michael Haenlein "Users of the world, unite! The challenges and opportunities of social media" published in Business Horizons is widely cited (over 25,000 times on Google Scholar[28] and over 6,000 times in Scopus[29]) and known in the field. This seminal article "Users of the World, Unite!" recurrently achieved first place in Science Direct's annual list of the 25 most downloaded publications across all 24 core subject areas covered in Science Direct, ranging from management to engineering, psychology, or neuroscience and thus was downloaded more often than any other of the approximately 13.4 million papers in the collection.[30]

More recent research deals with the influence of the digital sphere on higher education, such as the arrival of MOOCs and SPOCs,[31] as well as in the area of artificial intelligence.[32] Kaplan is on the editorial board of the Journal of Global Fashion Marketing.[33]

Publications

Papers

Books

References

  1. Web site: Andreas Kaplan New President of Kühne Logistics University . 2 May 2023 . Kühne Logistics University . August 2, 2023.
  2. News: Jamil . Mohammad . How Has Social Media Changed Us . . April 23, 2019 . November 14, 2013 .
  3. Web site: Marquis Who's Who in the World. Marquis Who's Who.
  4. Web site: Biography Andreas Kaplan. ESCP Business School. 2019-12-06.
  5. Web site: German Digitalization Consumer Report 2014, Social Media Think Lab. December 6, 2019. November 29, 2018. https://web.archive.org/web/20181129234009/http://www.socialmediathinklab.com/science-summit-2012/participants/#ak/. dead.
  6. Web site: Profile Andreas Kaplan at KLU . Kühne Logistics University . August 2, 2023.
  7. Web site: Andreas Kaplan New President of Kühne Logistics University . 2 May 2023 . Kühne Logistics University . August 2, 2023.
  8. Web site: Andreas Kaplan, Dean ESCP Paris. 4 January 2021 .
  9. Web site: More than just bricks and mortar. 12 August 2021.
  10. News: Berlin: start-up capital's appeal growing. Financial Times. 10 September 2017. Moules. Jonathan.
  11. Web site: Prof. Dr. Andreas Kaplan. French German Business Forum. 2019-12-06. 2020-12-30. https://web.archive.org/web/20201230143337/https://fgbf.eu/speakers/prof-dr-andreas-kaplan/. dead.
  12. Web site: El profesor Andreas Kaplan nuevo Decano del campus de París. August 22, 2021.
  13. Web site: Biography Andreas Kaplan. ESCP Business School. 2019-12-06.
  14. Web site: An Ethical Approach to AI is an Absolute Imperative. 11 December 2019. December 17, 2019.
  15. Web site: Team European Center for Digital Competitiveness. August 22, 2021.
  16. Web site: St. George's House, Windsor Castle. August 22, 2021.
  17. Web site: Andreas Kaplan: Professionals Need to Keep Their Skills Fresh. Will They Turn to Higher Ed? 5 Ways Universities Can Stay Relevant for Lifelong Learners; Harvard Business Publishing. September 19, 2021.
  18. Web site: Branding and bonding: the key to competing in the digital age . 6 July 2021 . August 22, 2021.
  19. Andreas Kaplan, Michael Haenlein: Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster In: Business Horizons. 59, 2016, S. 441, .
  20. Andreas Kaplan: European management and European business schools: Insights from the history of business schools. In: European Management Journal. 32, 2014, S. 529, .
  21. Web site: How can the European Union be more meaningful for its citizens?. 15 October 2017 .
  22. Web site: TEDx Speaker list.
  23. Web site: Google Scholar Count.
  24. Web site: From Users of the World, Unite! to Rulers of the World, Unite! . ESCP. Press release. November 29, 2019. 2019-12-01.
  25. Ioannidis . John P. A. . Baas . Jeroen . Klavans . Richard . Boyack . Kevin W. . 2019 . A standardized citation metrics author database annotated for scientific field . . 17 . 8 . e3000384 . 10.1371/journal.pbio.3000384 . 6699798 . 31404057 . free .
  26. Web site: Andreas Kaplan ranked in Stanford study of the world's top 2% of scientists . ESCP. Press release. November 10, 2020. 2020-11-13.
  27. Web site: Mobile Social Media: Professor Andreas Kaplan receives Best Article Award 2012 from Business Horizons. ESCP Europe. Press release. February 12, 2013. 2013-02-14. https://web.archive.org/web/20171018170547/http://www.escpeurope.eu/nc/media-news/news-newsletter/news-single/back/232/article/mobile-social-media-professor-andreas-kaplan-receives-best-article-award-2012-from-business-horizon/. 2017-10-18. dead.
  28. Web site: Google Scholar Count: Users of the World, Unite!.
  29. Scopus Count: Users of the World, Unite!. Business Horizons. January 2010. 53. 1. 59–68. 10.1016/j.bushor.2009.09.003. Kaplan. Andreas M.. Haenlein. Michael. 16741539 .
  30. Web site: "Users of the world, unite!" most downloaded paper of approximately 13.4 million articles - Top 50 Business & Management Authors in the World Kaplan and Haenlein again Ranked First in Science Direct Hottest Article List. ESCP Europe. Press release. June 19, 2014. 2016-08-03. https://web.archive.org/web/20171018170552/http://www.escpeurope.eu/nc/media-news/news-newsletter/news-single/article/users-of-the-world-unite-most-downloaded-paper-of-approximately-134-million-articles/. 2017-10-18. dead.
  31. Web site: March 6, 2019 . Europe's digitalisation delay: help via (higher) education . 2019-12-09 . The Conversation.
  32. Siri, Siri, in my hand: Who's the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. 2019. Business Horizons. 10.1016/j.bushor.2018.08.004. 2019-12-09. Kaplan. Andreas. Haenlein. Michael. 62. 15–25. 158433736.
  33. Web site: Editorial board: Journal of Global Fashion Marketing.

External links

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Andreas Kaplan".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.