Andrea Barchiesi Explained

Andrea Barchiesi
Nationality:Italian
Occupation:CEO

Andrea Barchiesi (born 1971) is an electronic engineer, founder, and CEO of Reputation Manager, an Italian company specialized in the analysis, management, and construction of the online reputation of companies, brands, institutions, and prominent public figures.[1] [2] [3] [4] [5]

Career

After obtaining his degree in Electronic Engineering, in 1998, Andrea Barchiesi embarked on his career at Accenture, where he was involved in technological, organizational, and strategic consulting for client companies.[3] In 2004, he founded Reputation Manager, an Italian company specializing in the analysis, management, and construction of the online reputation of companies, brands, institutions, and prominent public figures.[6] [7] [8] [9] [10] [11] [12] He also outlined the foundations of Reputational Engineering,[2] [13] a scientific methodology that enables the governance of the entire digital ecosystem related to a subject.[14] [15] [16]

In 2012, he developed the innovative TV program “Reputescion”, the first one dedicated to the scientific evaluation of the online reputation of an individual. Hosted by Andrea Scanzi, the program aired throughout 2012 and the following years on the La3 TV channel, featuring prominent figures from the worlds of politics, culture, society, and entertainment. The analyses conducted during the program were coordinated by Reputation Manager.[17]

In 2013, in collaboration with the IULM University of Milan, he launched the first Master's program in Reputation Management in Italy,[18] [19] later taking on the role of Digital Consultant for the Italian Ministry of Health from 2013 to 2017. A member of the Communication Steering Committee for AGENAS - Italian Agency for Regional Health Services since 2015, the following year he became Responsible for the technical development of activities offered by the “Sportello help web reputation giovani”[20] of Co.Re.Com. Lombardia, as well as for informative and educational projects for students, parents, and teachers in secondary schools in Lombardy.[21] He led a similar project for Co.Re.Com Abruzzo from 2017 to 2019[22] [23] and for Co.Re.Com Veneto from 2019.

Starting in 2017, Andrea Barchiesi was responsible for the conception, technical development, and management of the “Fake Content Mitigation” project on behalf of the Italian Ministry of Health. The project was dedicated to the direct online counteraction of false information on citizens’ health.[24] [25] In 2018, together with Auro Palomba, he co-founded Reputation Science and assumed the role of CEO.[26] [27]

Among his current activities, he is also a professor in Master's programs and university courses, in addition to collaborating with various national newspapers.[28] [7] [29] [30] [31] [32] [33] [34] [35] Since 2016, he has been contributing to “Spiaggia libera”, a monthly column in “Prima Comunicazione” where he conducts analyses and insights on digital topics and its impact on social and communicative aspects.[36] [37] [38] [39] [40] [41] [42]

Since 2018, he has also collaborated with “L’Economia - Corriere della Sera” newspaper, where he oversees the monthly column dedicated to the “Top Manager Reputation” permanent observatory, the first in Italy specifically focused on the online reputation of top managers.[43]

Awards

Publications

See also

References

  1. Web site: Data fusion e nuove professionalità: ecco come cambia la gestione della reputazione nell'era del digitale. Tgcom24.
  2. Web site: Andrea Barchiesi - Treccani. Treccani.
  3. Web site: Andrea Barchiesi. INFORMAZIONE SENZA FILTRO.
  4. Web site: Andrea Barchiesi, Autore presso Economy Magazine. 12 December 2023 .
  5. Web site: Dottore mi sono preso l'influencer!. 11 January 2024 .
  6. Web site: Come si tutela la reputazione digitale e perché è importante farlo. 14 March 2024 .
  7. Web site: Andrea Barchiesi on Corriere della Sera.
  8. Web site: Fanpage - Come è cambiata la reputazione di Chiara Ferragni, l'esperto: "Il caso ha catalizzato odio sociale". 5 February 2024 .
  9. Web site: Barchiesi (Reputation Manager): "Reputazione sempre più fattore competitivo".
  10. Web site: Il Tè delle cinque: "Questione di reputazione". Ospite: Andrea Barchiesi. 24 January 2023.
  11. Web site: Italian Reputation Focus Usa 2021 - Economy Magazine. 7 May 2021 .
  12. Web site: Leila e l'anoressia su TikTok: vittima dell'algoritmo - Donna Moderna. 5 January 2023 .
  13. Web site: Ingegneria reputazionale: come costruire l'identità digitale del brand.
  14. Web site: Treccani - La reputazione on-line. YouTube.
  15. Web site: Rainews - Diritto all'oblio, parla l'esperto di reputazione online: "Un'anomalia tutta europea". 30 May 2014 .
  16. Web site: Economy Magazine - Intelligenza Artificiale, quali sono le alternative a ChatGpt. 3 April 2023 .
  17. Web site: La3 - Reputescion, quanto vali sul web?. 2024-02-08. 2014-11-12. https://web.archive.org/web/20141112094606/http://www.la3tv.it/programmi/reputescion/news/reputescionquantovalisulweb. bot: unknown.
  18. Web site: IULM e Reputation Manager lanciano il primo Master in Reputation Management. 16 April 2014 .
  19. Web site: Arriva il master per costruirsi - La Stampa. 26 January 2014 .
  20. Web site: Web reputation, dai Corecom lo sportello online a tutela delle fasce deboli. 16 July 2015 .
  21. Web site: Cyberbullismo e web paure, uno sportello per i giovani . 17 September 2015 .
  22. Web site: Paure da web, per i giovani arriva lo sportello Web Reputation. Come funziona - Askanews. https://web.archive.org/web/20221012131832/https://www.askanews.it/cronaca/2015/09/17/paure-da-web-per-i-giovani-arriva-lo-sportello-web-reputation-come-funziona-top10_20150917_160702/ . 2022-10-12 .
  23. Web site: Web reputation: il nuovo sportello dei Corecom Abruzzo, Lazio e Marche.. 16 July 2015 .
  24. Web site: Ministero della Salute - Scenari e insidie della Rete.
  25. Web site: Solo la tecnologia contro le fake news. Barchiesi, ceo di Reputation Science, racconta la 'Fake content mitigation' per intervenire in modo chirurgico - Primaonline. 30 July 2020 .
  26. Web site: Nasce Reputation Science, joint venture tra Community Group di Palomba e Reputation Manager di Barchiesi - Primaonline. 23 July 2018 .
  27. Web site: Community Group e Reputation Manager danno vita a Reputation Science. www.dailyonline.it.
  28. Web site: Radio24 | Il Sole 24 ORE. RADIO 24.
  29. Web site: Facebook, Instagram e la tormentata vita del "like" . 21 October 2019 .
  30. Web site: Cosa sappiamo dell'attacco hacker che ha colpito l'Italia. E di chi lo ha lanciato . 6 February 2023 .
  31. Web site: Andrea Barchiesi - La Discussione . 22 January 2021 .
  32. Web site: Repubblica - Referendum, gli analisti dei social: "Abbiamo previsto la vittoria del No dai messaggi su Twitter e Facebook". 6 December 2016.
  33. Web site: Roma e Milano, i candidati su Facebook. www.la7.it.
  34. Web site: Conosci la figura del crisis manager? - Donna Moderna. 3 February 2024 .
  35. Web site: Il governatore ha più seguaci Majorino è forte su Twitter.
  36. Web site: Andrea Barchiesi, Author at Primaonline.
  37. Web site: Barchiesi (Reputation Manager): "Reputazione sempre più fattore competitivo" | Magazine WINDTRE. magazine.windtre.it.
  38. Web site: Andrea Barchiesi - - Open Day 20 Gennaio 2023. www.radiocusanocampus.it.
  39. Web site: Così si costruisce una nuova reputazione. 17 June 2023 .
  40. Web site: L'era delle Social War. 8 January 2024 .
  41. Web site: Pericolosi e senza regole. 3 November 2023 .
  42. Web site: Spari in classe Rovigo: "Tik Tok piattaforma libera e pericolosa". 20 January 2023.
  43. Web site: Salgono Descalzi, Del Fante e Donnarumma. La classifica della "reputation" tra i manager italiani registrata online a marzo - Corriere.it. 4 November 2022 .
  44. Web site: Comunicato stampa: Napolitano incorona Andrea Barchiesi per la ricerca applicata al terziario avanzato: una sorta di "Ispettore della Rete". e-ntRA- CMS per siti accessibili- http://www internetwork it/- IWH. S.R.L. UNIVPM.
  45. Web site: A Reputation Manager il Premio Adriano Olivetti dell'Associazione italiana formatori per la categoria Formatori professionisti - Primaonline. 22 March 2019 .
  46. Web site: Andrea Barchiesi: Libri e opere in offerta | Feltrinelli. www.lafeltrinelli.it.
  47. Web site: Andrea Barchiesi: libri, ebook e audiolibri dell'autore | Mondadori Store. www.mondadoristore.it.
  48. Web site: "La tentazione dell'Oblio", in libreria - Il nuovo libro di Andrea Barchiesi. 14 January 2016 .

External links

Interviews

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