Anchor bottler explained

Anchor bottlers are a soft drink manufacturer’s major bottlers around the world. For example, The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.

Notable anchor bottlers include:

• Coca-Cola Refreshments USA, subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market.
• Coca-Cola Europacific Partners, spun out by The Coca-Cola Company in 1986^[1] and now covering^[2] Belgium, continental France, Great Britain, Germany, Spain, Portugal, Luxembourg, Monaco, the Netherlands, Norway and Sweden, as a result of a three-way combination completed on May 28, 2016, of the former Coca-Cola Enterprises, the Coca-Cola bottler covering Spain and Portugal and the Coca-Cola bottler in Germany.^[3]
• Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent merger with the Hellenic Bottling Company, now covering^[4] 29 countries in central and Eastern Europe, Russia and Nigeria and Egypt.
• Coca-Cola Amatil covering^[2] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea;
• Coca-Cola Icecek ("CCI") covering Turkey; Middle Eastern (Iraq, Jordan, Syria and Pakistan), Central Asian (Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan and Tajikistan) and South Asian (Bangladesh) regions
• Coca-Cola Beverages Philippines, Inc., covering the Philippines
• The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
• The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.
• Carlsberg Breweries, which in 2001 took over^[5] part of the Scandinavian market from Coca-Cola Nordic Beverages after Orkla and Carlsberg A/S merged their beverages operations,^[6] while Coca-Cola took over Swedish and Norwegian activities and the Icelandic factory was sold to local investors.^[5]
• Swire covering the Greater China region.^[7]

References

1. Web site: Pepsi bottles it. April 20, 2009.
2. Web site: Coca Cola Europacific Partners. Coca-Cola Europacific Partners.
3. Web site: Latest news. Coca-Cola Europacific Partners.
4. Web site: Coca-Cola Hellenic - geographic footprint Interactive Map . 2009-07-06 . https://web.archive.org/web/20110810094353/http://www.coca-colahellenic.com/Interactivemap . 2011-08-10 . dead .
5. Web site: Agreement Carlsberg Breweries A/S and The Coca-Cola Company approved. 2001-05-23.
6. Web site: Final agreement between Carlsberg and Coca-Cola. 2000-05-31. 2019-01-29. 2019-10-16. https://web.archive.org/web/20191016172926/https://www.orkla.com/downloads/final-agreement-between-carlsberg-and-coca-cola/. dead.
7. Web site: Swire Our businesses - Beverages & Food Chain. www.swire.com. 2020-01-11.

External links

• Coca-Cola European Partners website
• CCHBC website
• Coca-Cola Amatil website