| Runtime: | 30? minutes |
| Starring: | Myfanwy Howell |
| Language: | Welsh |
| Channel: | TWW Wales |
| Producer: | TWW |
Amser Te is a Welsh language regional TV magazine programme produced by TWW for ten years, from 1958–1968. Amser Te means 'Tea Time' in English.[1]
The format was a general interest magazine programme, which featured a regular cookery item as a tail-end, hosted by Myfanwy Howell.The first show aired in January 1958.[2] Directed to female viewers, the show turned into "an instant hit" in Wales, according to the scholar Jamie Medhurst.[3]
Gwilym Roberts of Liverpool Daily Post praised Howell for "keeping all fidgets and fussiness from the viewer". Roberts continued, "She is outwardly calmness personified; she chats away in such a homely fashion that she could well be on an informal picnic but not before the all-seeing eyes of the cameras, and this reassuring style must be of the great possible help to her 'items,' the large majority of them without any previous television experience."[2] The scholar Jamie Medhurst said, "The programme was a mix of studio-based and filmed items, and Howell's homely style of presenting endeared the audience to her."[3]