Amrapali Jewels Explained

Amrapali Jewels
Type:Private limited company
Founded:1978
Founder:Rajiv Arora and Rajesh Ajmera
Location City:Jaipur
Location Country:India
Area Served:Worldwide
Key People:Rajiv Arora
Rajesh Ajmera[1]
Tarang Arora &
Akanksha Arora
Industry:Gems & Jewellery
Products:Jewelry & Accessories
Website:http://www.amrapalijewels.com/

Amrapali Jewels, is a jewellery house founded in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur.[2] Amrapali designs, produces and distributes tribal, fine and uncut gemstone jewellery. The brand has stores in India and London.[3] [4] [5] [6] The brand also operates a museum of Indian jewellery in Jaipur.[7] [8]

Historical background

The inspiration to start Amrapali Jewellery was the fascination that Rajiv Arora and Rajesh Ajmera held for ancient India, as it was the focus of their graduate studies.[9]

Indian Jewellery Museum

The brand operates an Amrapali Museum of Jewellery, spread over a 6500square feet space and showcasing traditional Indian Jewellery in the city of Jaipur.[10] The collection took 50 years to be gathered.[7] [8] [11] [12] [13] [14] [15] [16]

Income Tax Department raid

On 13 July 2020, the I.T. Department raided Amrapali Jewels and its owner Rajiv Arora, who is a close aide of Congress CM, Ashok Gehlot and Vice President of the Rajasthan Pradesh Congress Committee[17] for tax evasion at various locations, including Mumbai and Delhi.[18]

There was also a case in 2015 registered against Amrapali Jewels regarding bogus purchases of precious and semi precious stones.[19]

Notes and References

  1. http://www.indiafashionweek.com/designers/rajiv-arora-rajesh-ajmera.html Rajiv Arora and Rajesh Ajmera
  2. Web site: DNA Mumbai Anniversary: Indulgence is now on a roll. 28 July 2018.
  3. Web site: Amrapali opens first store in Pakistan – The Express Tribune. 4 December 2015.
  4. Web site: Tarang Arora: The story of Amrapali. The Week Portfolio. 28 February 2018 .
  5. Web site: Amrapali launches 'Baahubali' jewelry at Hyderabad store. 28 April 2017.
  6. Web site: Tarang Arora on history and journey of Amrapali Jewels : Luxury Market: Business Today. businesstoday.in. 10 September 2014 .
  7. News: In Homage to India's Jewel Culture. The New York Times . 24 March 2017 . Liu . Ming .
  8. Web site: Amrapali Museum to open next January in Jaipur. Rosella. Stephen. 11 December 2017. The Hindu.
  9. Web site: A cut above the rest – SmartCEO. 1 October 2012. 21 May 2014. https://web.archive.org/web/20140521205452/http://www.thesmartceo.in/magazine/growth-enterprise/a-cut-above-the-rest.html. 21 May 2014. dead.
  10. Web site: Amrapali Museum. museumsofindia.org. en. 2020-05-26.
  11. Web site: Now showing at a museum near you: Bhagat Singh's gun, Sachin's gloves. 5 May 2017. Hindustan Times.
  12. Web site: Star Jeweller – Amrapali Jewels. Outlook. Business. Outlook.
  13. Web site: Fancy a ruby-studded back scratcher?. Vatsala. Chhibber. 23 February 2018. Livemint.
  14. Web site: Jewels from a museum. 25 March 2018.
  15. Web site: Treasures from the past. 1 April 2018. Deccan Chronicle.
  16. Web site: A home for heritage. The New Indian Express.
  17. Web site: My Journey . Rajiv Arora . rajivarora.com.
  18. Web site: I-T raids at premises owned by Gehlot's aides . FirstPost.com. 13 July 2020 .
  19. Web site: Amrapali Jewels Pvt. Ltd., Jaipur vs Department Of Income Tax on 24 November, 2015 . . indiankanoon.org.

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