American Film Market Explained

American Film Market
Nickname:AFM
Status:Active
Genre:Film market
Frequency:Annually
Country:United States
Founder Name:Andy Vajna
Organizer:Independent Film & Television Alliance
Filing:Nonprofit
Participants:>8,000

The American Film Market (AFM) is a film industry event held annually in early November. Historically, more than 7,000 people[1] attend the eight-day annual event to network and to sell, finance, and acquire films.[2] Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, etc. Founded in 1981, the AFM is a marketplace for the film business, where, unlike a film festival, production and distribution deals are the main focus of the participants.[3]

History

American Film Market was founded by the American Film Marketing Association, headed by film producer Andy Vajna.[4] The American Film Market held its first event from March 21–31, 1981.[3] The AFM has been held at the Loews Santa Monica Beach Hotel since 1991.[5] [6] The AFM is produced by the Independent Film & Television Alliance (IFTA), a trade association representing the world's producers and distributors of independent motion pictures and television programs.[7]

In 2024, the market was moved to the Palms Casino Resort in Las Vegas, Nevada. It is the first time the market is held outside of Los Angeles.[8]

Screenings

The American Film Market utilizes 29 movie theater screens on Santa Monica's Third Street Promenade and in the surrounding community to accommodate 700 screenings of over 400 films (often world or U.S. premieres). The films shown are ones seeking theatrical and television distribution. In order to keep up with the demand for screenings, in 2017 the American Film Market launched AFM Screening on Demand, a video-on-demand platform provided by Shift72 that allowed buyers to watch films outside of the limited screening times.[9] This also allowed the 2020 and 2021 editions to be held online-only in the first week of November due to the COVID-19 pandemic.[10] [11]

Notes and References

  1. Web site: Indie Filmmakers Storm the Beach at American Film Market . . November 7, 2011 . January 6, 2016.
  2. News: Toho's 'Shin Godzilla' Gets An English Title. sdsichero. September 28, 2018. en-gb.
  3. Web site: American Film Market 1981. 2014. filmfestivalposters.com. https://web.archive.org/web/20160304185723/http://www.filmfestivalposters.com/1981/07/american-film-market-1981.html. March 4, 2016.
  4. Web site: Andy Vajna, 'Rambo' Producer, Dies at 74. Variety. February 11, 2020.
  5. Web site: AFM: Download THR's Day 3 Daily. Hollywood Reporter. November 22, 2020.
  6. Web site: American Film Market Staying Put In Santa Monica With New Deal Through 2017 . . December 8, 2011. January 6, 2016.
  7. Web site: IFTA Renews Jean Prewitt, AFM Topper Jonathan Wolf . . July 13, 2015. October 17, 2015.
  8. Web site: Ritman . Alex . Stephan . Katcy . AFM Officially Moving to Las Vegas . . . March 8, 2024.
  9. Web site: White . David . March 1, 2021 . Revolutionizing Film Distribution at American Film Market . 2023-08-02 . www.shift72.com . en.
  10. Web site: 2021-08-26 . American Film Market Pivots To Online Event For 2021 . 2021-08-27 . AFM 2021 ONLINE . en-US.
  11. Web site: Moreau . Jordan . 2021-08-26 . American Film Market Goes Virtual for Second Year in a Row . 2021-08-27 . Variety . en-US.