American Catalog Mailers Association Explained

The American Commerce Marketing Association, previously known as the American Catalog Mailers Assocation, (ACMA) is an industry association that advocates for catalog marketers. It is a nonprofit organization organized under Internal Revenue Code Section 501(c)(6) and headquartered in Washington, D.C.

Issues

ACMA represents the interests of its members. These include:

Membership

Membership is open to any party with significant interests in the catalog mailing industry. These include:

1) Multi-channel retailers for whom catalogs represents a significant sales channel, whether the demand is fulfilled via traditional mail order techniques, over the internet, or by generating traffic into brick and mortar retail stores.

2) Suppliers and service providers to multi-channel retailers including printers,[2] [3] paper mills and brokers, list providers, cooperative databases, modeling providers, creative agencies, consultants, among others.

History

The ACMA was formed in 2007 following a large increase in postal rates for catalog mail. Many catalog mailers believed these rate increased were made because their interests were not represented in the political process.[4] [5] Since its inception, the ACMA has had impact in two processes for setting postal rates, has testified before Congress and regulatory bodies, and has established relationships with the United States Postal Service, the Postal Regulatory Commission, and members of the House of Representative and the Senate and Congressional staff.

ACMA expertise

The ACMA has been called several times to testify before Congress on the impact of pending legislation.[6] [7] The media looks to the association for an understanding of how postal changes may affect the marketplace.[8]

Leadership

Hamilton Davison serves as the association's president & executive director; Paul Miller is VP & deputy director; Cathy Roden is assistant director. The officers of the organization include:

Additional members of the board of directors:

External links

Notes and References

  1. Web site: Comments to FTC on privacy. 2013-07-26. https://web.archive.org/web/20130629221300/http://www.ftc.gov/os/comments/privacyreportframework/00424-58052.pdf. 2013-06-29. dead.
  2. Web site: Brown Printing Joins ACMA. https://archive.today/20130726152820/http://www.bpc.com/brown-printing-joins-the-american-catalog-mailers-association-177. dead. July 26, 2013. November 11, 2009.
  3. Web site: Arandell Printing is founding member of ACMA. https://archive.today/20130726152820/http://www.bpc.com/brown-printing-joins-the-american-catalog-mailers-association-177. dead. 2013-07-26.
  4. Web site: American Catalog Mailers Association Holds First Meeting. DirectMarketingNews. May 21, 2007.
  5. Web site: Del Franco. Mark. New Kid in Town. Multichannel Merchant. May 19, 2007.
  6. Web site: Written Testimony at the U.S. Senate Committee on Commerce, Science, and Transportation Hearing on Marketplace Fairness: Leveling the Playing Field for Small Businesses . August 1, 2012 .
  7. Web site: Oral Testimony to House of Representatives Subcommittee on Federal Workforce, Postal Service and the District of Columbia. May 12, 2010. 2013-07-26. https://web.archive.org/web/20151004095342/http://www.catalogmailers.org/clubportal/clubdocs/2129/ACMA%20Testimony%202010%2005%2012%20oral%20final.pdf. 2015-10-04. dead.
  8. Web site: Will the USPS suspension of Saturday delivery impact luxury sales. February 7, 2013. Luxury Daily .

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