| ASP - America's Swimming Pool Company | |
| Type: | Private |
| Founder: | Stewart Vernon |
| Industry: | Service |
| Products: | Swimming Pool Maintenance, Repair, and Renovation Services |
| Foundation: | 2001 |
| Location: | Macon, Georgia |
| Locations: | 82 (2015) |
| Homepage: | www.asppoolco.com |
ASP – America’s Swimming Pool Company is a franchised swimming pool service chain, specializing in swimming pool maintenance, repair, and renovation. Stewart Vernon founded the first ASP - America's Swimming Pool Company in 2001[1] in Macon, Georgia, where the franchise headquarters currently resides.[2]
Stewart Vernon, founder & CEO of ASP – America’s Swimming Pool Company, opened his first swimming pool service company in Macon, GA in 2001. Through an apprenticeship with a local pool service expert who was preparing to retire, Vernon learned the industry inside and out.[3] He purchased service equipment and a truck, and began working as an owner/operator. By age 22, Vernon had successfully launched the first ASP.[4]
As his individual business grew, Vernon was presented with the concept of changing his business model into a franchise, offering the ability to expand the brand across the nation. After researching the franchise concept, Vernon founded ASP Franchising and began selling franchises in 2006.[5]
Over the past 15 years, the company has grown to 82 locations serving 200 territories, in 20 states. As of 2015, each of the 82 franchises is individually owned and operated.[6]
Vernon began franchising the business in 2006, detailed below is a total of the number of franchise owners that have joined the company over the years:
| Year | Total Franchise Owners | |
|---|---|---|
| 2002 | 1 | |
| 2006 | 4 | |
| 2007 | 10 | |
| 2008 | 20 | |
| 2009 | 30 | |
| 2010 | 40 | |
| 2011 | 45 | |
| 2012 | 50 | |
| 2013 | 60 | |
| 2014 | 71 | |
| 2015 | 82 |
Since the launch of the first franchises in 2006, ASP has received multiple awards and recognitions, including, but not limited to, the following: