Amazon Prime Air Explained

Type:Subsidiary
Amazon Prime Air
Industry:Logistics
Parent:Amazon

Amazon Prime Air, or simply Prime Air, is a drone delivery service operated by Amazon. The service uses delivery drones to autonomously fly individual packages to customers, and launched in 2022.[1] The service currently operates in two cities in the US, with plans to expand into the UK and Italy in 2024.[2]

In 2020 the company, along with Zipline, Wingcopter and 7 others was selected by FAA to participate in a type certification program for delivery drones.[3]

History

Concept

In 2013, Amazon CEO Jeff Bezos revealed plans for Amazon Prime Air in an interview on 60 Minutes.[4] The Amazon Prime Air team worked with NASA and Single European Sky ATM on trials using the Amazon air traffic management system. For additional safety, drones will fly at low altitudes (below 400 feet). There are no roads or fixed routes so there are many more options to get from point A to point B, which makes navigating a drone through the air very different from driving a car on a road. Amazon claims their traffic management system is easy to use for various operators in the same airspace because it will connect via the internet.[5]

As of 2022, the cost for a single drone delivery in Amazon's ongoing US trials was at least $484, which the company anticipated to reduce to $63 by 2025 - still almost 20 times as high as its average ground delivery cost.[6] At the time, customers participating in the trials were required to install a physical marker in their backyard to specify the drop-off location, and to designate a person responsible for observing the drone's flight path. The drones cost $146,000 to build per unit, and had a reach of five kilometers.

United States regulations and testing under waiver program

In the FAA Modernization and Reform Act of 2012, Congress issued the Federal Aviation Administration a deadline of September 30, 2015 to accomplish a "safe integration of civil unmanned aircraft systems into the national airspace system."[7] In August 2016 commercial use of UAV technology was legalized by the United States Congress.[8]

In March 2015, the FAA granted Amazon permission to begin U.S. testing of a prototype under a waiver to the then regulations. Amazon reported that the vehicle cleared for use was obsolete. In April 2015, the FAA allowed Amazon to begin testing current models. In the interim, Amazon had begun testing at a Canadian site close to the United States border.[9]

As of 2023, U.S. FAA Part 107 regulations required drones fly no higher than 400 ft. (122 m), no faster than 100 mph (161 km/h), and remain within the pilot's line of sight.[10] Amazon has stated it intends to move towards operating above 200 ft. (61 m) and beneath 500 ft. (152 m). Amazon has stated it plans to fly drones weighing up to 55 lbs. (25 kg) within a 10 mi (16 km) radius of its warehouses, at speeds of up to 50 mph (80.5 km/h) with packages weighing up to 5 lbs. (2.26 kg) in tow.

In June 2019, the FAA granted Amazon Prime Air a Special Airworthiness Certificate for training and research of its MK27 drone.[11] In August 2020, the company received an FAA Part 135 air carrier certificate.[12] The same year, Amazon began trials in several rural areas in Oregon and California, which were still ongoing as of April 2022, with about 30 different products available for delivery.

Tests in Cambridge, England

Amazon has patented a beehive-like structure to house delivery drones in cities, allowing Amazon to move from large single-story warehouses that temporarily store packages before they are shipped.[13] Fulfillment centers designed to accommodate drone deliveries and operations within a certain radius are currently required.

On December 7, 2016, Amazon successfully delivered a Prime Air parcel to Cambridge, England from a fulfillment center in the Cambridge area. Amazon posted a video of the delivery on their official YouTube channel, later that month. Also in December 2016, Amazon began its first publicly available trial of Amazon Prime Air to those within several miles of Amazon's depot in Cambridge.[14]

Self-driving cars

Autonomous vehicles also fall under the Prime Air division's responsibility. In 2017, Amazon was granted a patent for a method that would allow autonomous cars to deal with reversible lanes by receiving information from a central management system.[15]

Launch in Lockeford, California

On June 13, 2022, Amazon announced that they would be delivering products using Prime Air drones to customers residing in the small town of Lockeford, California.[16] The announcement did not provide a specific launch date other than "later this year", as Amazon was still awaiting permission from the FAA and Lockeford officials. As of April 22nd 2024, this service is no longer offered in Lockeford.

Launch in College Station, TX

College Station City Council approved a zoning change to allow Amazon to put its Prime Air facility in July 2022. The Amazon Prime Air facility in College Station, Texas, in addition to Lockeford, California announced it was ready to begin Prime Air deliveries in a press release on Dec 23, 2022.[17]

2024 launch in UK and Italy

In October 2023, Amazon announced that drone deliveries will start in the United Kingdom and Italy in 2024, beginning in one site and then expanding over time. In the same announcement, Amazon also indicated that they will start operating drones in a third city in the United States. Specific locations will be announced in the next months.[2]

See also

Notes and References

  1. News: Minkoff . Yoel . Amazon Prime Air drone deliveries began in time for Christmas . Seeking Alpha .
  2. News: Holt . Chris . Amazon plans to start drone deliveries in the UK and Italy next year . 19 October 2023 . Engadget . 18 October 2023.
  3. Web site: FAA proposes airworthiness criteria for 10 unmanned aircraft, including operational intent. 2020-11-27. evtol.com. en-US.
  4. News: Amazon Unveils Futuristic Plan: Delivery by Drone. . 1 December 2013. CBS News. 6 May 2014.
  5. Web site: Another new frontier for Prime Air. 2019-01-18. US Day One Blog. en. 2019-01-25.
  6. Web site: Long . Katherine . Kim . Eugene . 2022-04-07 . Amazon will pay a whopping $63 per package for drone delivery in 2025 and it shows just how the company is still grappling with cost issues for last-mile delivery . 2022-08-25 . Business Insider . en-US.
  7. Web site: FAA Modernization and Reform Act of 2012 . 14 February 2012 . FAA.gov . 6 May 2014 . https://web.archive.org/web/20140625001757/http://www.faa.gov/regulations_policies/reauthorization/media/PLAW-112publ95%5b1%5d.pdf . 25 June 2014 . dead .
  8. Web site: FAA's new drone laws go into effect Monday, allowing US companies to innovate . Chandran . Nyshka . 29 August 2016. CNBC.com . 23 July 2017.
  9. News: Amazon to begin testing new delivery drones in the US. Lavars. Nick. April 12, 2015. Gizmag. April 12, 2015.
  10. Zwickle, Adam, Hillary B. Farber, and Joseph A. Hamm. 2018. "Comparing Public Concern and Support for Drone Regulation to the Current Legal Framework." Behavioral Sciences & the Law37(1):109–24. Retrieved March 18, 2019 .
  11. News: Amazon to deliver by drone 'within months' . 5 June 2019 . Dave Lee. BBC News .
  12. Web site: Amazon gets closer to drone delivery with FAA approval CNN Business . 2020-08-31 . . https://web.archive.org/web/20230603163202/https://www.cnn.com/2020/08/31/tech/amazon-drone-faa-approval/index.html . 2023-06-03 . live .
  13. News: Amazon patents beehive-like structure to house delivery drones in cities. Sam Levin. 26 June 2016. The Guardian. 23 July 2017.
  14. Web site: Amazon starts Prime Air drone delivery trial in the UK — but only with two beta users . 2022-07-15 . TechCrunch . 14 December 2016 . en-US.
  15. News: Amazon patent hints at self-driving car plans. Hern. Alex. 2017-01-18. The Guardian. 2019-05-06. en-GB. 0261-3077.
  16. Web site: 2022-06-13 . Amazon Prime Air prepares for drone deliveries . 2022-06-16 . US About Amazon . en.
  17. Web site: Prime Air launches service in College Station . 23 December 2022 .