Amanda Cassatt Explained

Amanda Cassatt
Birth Date:12 March 1991
Birth Place:Washington, D.C., U.S.
Birth Name:Amanda Claire Gutterman
Education:Columbia University (BA)

Amanda Claire Cassatt (née Gutterman; born March 12, 1991) is an American entrepreneur, marketing executive and author.[1] [2] She was also the chief marketing officer at ConsenSys from 2016 until July 2019. Cassatt is the founder and CEO of Serotonin, a Web3 services company.

Early life and education

Cassatt was born to Deborah Gutterman, a neuroscientist at the National Institutes of Health, and Peter Gutterman, a computer scientist at The World Bank in Washington, D.C., where she was educated at the National Cathedral School. Cassatt studied English at Columbia University and graduated magna cum laude in 2013.

Career

Beginning in 2013, Cassat worked as the special projects editor for HuffPost and worked directly with HuffPost's editor-in-chief, Arianna Huffington, to cover topics of unique interest.[3] In addition to her editorial duties, Cassatt also wrote articles for HuffPost, reporting on a variety of issues.[4] [5]

Cassatt co-founded Slant, a publishing platform and media outlet, in March 2015. Slants business model paid contributing writers a flat fee plus a majority percentage of the advertising revenue generated from articles published on the platform, an alternative to outlets that did not pay writers for content (including HuffPost, her previous employer).[6] [7] In addition to being the company's co-founder, Cassatt also served as its editorial director.[8] [9]

In 2016, Cassatt became chief marketing officer at ConsenSys, the Ethereum blockchain software technology company founded by Joseph Lubin.[10] [11] In September 2018, Cassatt spoke at TechCrunch Disrupt in San Francisco about blockchain technology, along with Lubin.[12] She stepped down as chief marketing officer in 2019.

In 2020, Cassatt subsequently founded Serotonin, a Web3 marketing agency and product studio for cryptocurrency companies.[13] She serves as CEO of Serotonin and also serves as president of Mojito, an NFT-based commerce platform incubated by Serotonin.[14] [15]

In 2023 she published a book, Web3 Marketing, a nontechnical overview of the concepts surrounding Web3.[16]

Magazines have recognized Cassatt's work in media industry lists including Forbes 30 under 30 list as well as Inc. 30 under 30 list.[17] [18]

Personal life

Cassatt married Samuel Cassatt in 2019.

Notes and References

  1. Web site: Amanda Gutterman, Samuel Cassatt . 21 July 2019 . 19 September 2020 . New York Times .
  2. Web site: Daily Kickoff . 12 March 2020 . 19 September 2020 . Jewish Insider .
  3. Web site: On the Cutting Edge of Technology and Leadership . 27 March 2019 . 19 September 2020 . U.S. News & World Report . Iris Hyon .
  4. Web site: In the Face of Ebola, Stay Calm . 7 October 2014 . 19 September 2020 . New York Times . Anna Altman .
  5. The Torture Report's Missing Victims . 14 December 2014 . 19 September 2020 . Foreign Affairs . Nimmi Gowrinathan .
  6. Web site: What it's like to get paid for clicks . 13 July 2015 . 19 September 2020 . Columbia Journalism Review . Jack Murtha .
  7. Web site: Slant wants to transform online media by paying writers 70% of ad revenue — but will that make a difference? . 25 November 2015 . 19 September 2020 . Business Insider . Nathan McAlone .
  8. Web site: News Startup Slant Combines Crowdsourced Content With Pro Editing . 17 September 2015 . 19 September 2020 . TechCrunch . Anthony Ha .
  9. Web site: Some stars aren't afraid to endorse Donald Trump, but is it a good idea? . 6 November 2015 . 19 September 2020 . Fox News . Blanche Johnson .
  10. Web site: Beyond the Bitcoin Bubble . 16 January 2018 . 19 September 2020 . New York Times . Steven Johnson .
  11. The Prophets of Cryptocurrency Survey the Boom and Bust. 15 October 2015 . 19 September 2020 . The New Yorker . Nick Paumgarten .
  12. Web site: Joseph Lubin, Amanda Gutterman and Sam Cassatt from ConsenSys to Speak at Disrupt SF . 5 July 2018 . 19 September 2020 . TechCrunch .
  13. News: 'Crypto colonizers' in Puerto Rico try to sell locals on the dream. 13 January 2022. 2 April 2023. Washington Post. Nitasha Tiku.
  14. Web site: Why are cryptocurrency evangelists flocking to Puerto Rico?. 24 April 2022. 2 April 2023. The Times. Josh Glancy.
  15. Web site: Why Serotonin's CEO believes brands should be taking a 'Web2.5 approach' . 1 March 2022. 2 April 2023. Digiday. Kayleigh Barber.
  16. Book: Cassatt, Amanda . 2023 . Web3 Marketing: A Handbook for the Next Internet Revolution . New York . Wiley . 9781394171958.
  17. Web site: 30 Under 30: Media . 19 September 2020 . Forbes .
  18. Web site: 30 Under 30: Movers and Shakers in the Content Industry . 19 September 2020 . Inc. . John Boitnott . 10 March 2016 .

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