Aman ki Asha explained

Event Name:Aman ki Asha
Participants: Pakistan

Aman ki Asha (Urdu: {{Nastaliq|امن کی آشا, Hindi: अमन की आशा, translation: "Hope for Peace") is a campaign jointly started by two leading media houses, The Jang Group of Pakistan, and The Times of India in India. The campaign aims for mutual peace and development of diplomatic and cultural relations between the two nations in South Asia. It was established on 1 January 2010.[1]

Background

Aman ki Asha was inspired by the groundbreaking work of "Friends Without Borders", an international NGO, that launched bold, love-based people-to-people campaigns between the children and people of both countries between 2005 - 2007.[2] [3] See also

External links

Notes and References

  1. Web site: Times Of India Aman Ki Asha Campaign India Pakistan border charades ad film. www.campaignsoftheworld.com.
  2. Web site: Friends Without Borders - the Inspiration Behind Aman ki Asha. 2020-07-04. www.friendswithoutborders.org.
  3. SK Pathak . SS Negi. INDIA AND PAKISTAN: BORDERS & BILATERAL RELATIONS. The Researcher . July–December 2018 . 3 . 2.