Amalgamated Advertising Explained

Amalgamated LLC
Type:Independent
Foundation:2003
Location City:New York, NY
Location Country:USA
Key People:Jason Gaboriau
Doug Cameron
Charles Rosen
Eric Silver
Brian Martin
and Fiona McBride
Industry:Advertising, Marketing
Dissolved:2015

Amalgamated Advertising was an independent advertising agency based in New York City. The agency was founded in 2003 by Douglas Cameron, Jason Gaboriau and Charles Rosen, and became known for its "cultural branding" approach.[1] [2] [3] [4]

Eric Silver, former Executive Creative Director of BBDO, joined Amalgamated in September 2010 as Chief Creative Officer and majority partner. Silver and Amalgamated’s founding partners had worked together for several years while at Cliff Freeman and Partners.[5]

In September 2012, the agency changed its name to Silver + Partners.[6] In early 2015, the agency ceased operations.[7]

The agency's clients included Ben & Jerry's, Qdoba, The Coca-Cola Company, MSG Networks, The Patron Spirits Company and CarMax.[8] [9] [10]

Notes and References

  1. News: THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; 4 Executives Leave Cliff Freeman Shop . The New York Times . Bill . Carter . Jim . Rutenberg . June 9, 2003 . April 23, 2010.
  2. Web site: Small shops, big moves - Boards . 2009-09-11 . https://web.archive.org/web/20120217020158/http://www.boardsmag.com/articles/magazine/20050101/smallshops.html . 2012-02-17 . dead .
  3. Web site: PopMatters . 2009-09-11 . 2009-09-07 . https://web.archive.org/web/20090907081433/http://www.popmatters.com/books/reviews/h/how-brands-become-icons.shtml . dead .
  4. Web site: Chevy U.S. Marketing Chief Chris Perry Resigns. 18 December 2013.
  5. News: Eric Silver Becomes Majority Owner of Amalgamated Advertising . Advertising Age . Rupal . Parekh. Sep 7, 2010 . Oct 19, 2010.
  6. Web site: New York Shop Amalgamated Renamed to Silver & Partners. 13 September 2012.
  7. Web site: Here's the Team Behind Those 'Artisanal' Bodega Ads. 15 July 2015.
  8. Web site: Home . amalgamatednyc.com.
  9. Web site: CarMax Inc. Turns to new agency for ad duties | Richmond Times-Dispatch . www2.timesdispatch.com . 6 June 2022 . https://web.archive.org/web/20100906215826/http://www2.timesdispatch.com/business/2010/sep/04/b-cmax04-ar-486515/ . 6 September 2010 . dead.
  10. Web site: McMains . Andrew . CarMax Makes Agency Pick . Adweek . 3 September 2010 . 14 June 2023.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Amalgamated Advertising".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.