| Always | |
| Cover: | Samantha Jade - Always (Single Cover).png |
| Type: | single |
| Artist: | Samantha Jade |
| Album: | Nine |
| Recorded: | 2015 |
| Genre: | Pop |
| Label: | Sony |
| Producer: | Jon Levine |
| Chronology: | Samantha Jade |
| Prev Title: | Shake That |
| Prev Year: | 2015 |
| Next Title: | Hurt Anymore |
| Next Year: | 2016 |
"Always" is a song by Australian recording artist, Samantha Jade. The song was written by Samantha Jade, Jon Levine & Carmen Reece. It was released as the second single from Nine on 26 February 2016. The song's accompanying music video was released on 3 March 2016.
"Always" was the final track written for Nine. Jade describes it as being "about finding that person, your one, the one you keep falling in love with,"[1] and as one of the album's "very fun pop songs that make you feel like letting go and enjoying the good times".[2]
The song was originally scheduled for release as a single on 6 November 2015.[3] It was announced and released for pre-order on 6 October 2015, however Jade changed course and decided to give previous single "Shake That" a second promotional push and "give the album its moment as well."[4]
On 10 February 2016, Jade re-announced "Always" as her next single, for release on 26 February 2016.[5] On 14 February 2016, Jade launched an "Always" Valentine's Day promotion through Tweematic, an online "photo booth" where fans could take a picture with her to share on social media.[6]
A "stream to unlock" promotion was unveiled on 17 February 2016, where a behind-the-scenes look at the music video would be unlocked after reaching a certain amount of streams on Spotify.
"Always" features heavily in the on-air promotions for Jade's Home and Away episodes. A 90-second trailer premiered on 7 March 2016, integrating scenes from the music video with scenes from the show.[7]
The official music video for "Always" premiered on 3 March 2016 on Yahoo7,[8] and was released on Vevo the following day.[9] It features Jade's Home and Away co-star, Nic Westaway, as her love interest.[10]
On 5 March 2016, Jade performed "Always" for the first time on television at the Weekend Sunrise Parathon.[11] On 8 March 2016 she performed the single on Sunrise.[12] "Always" was also performed on The Morning Show on 16 March 2016.[13]