| Alpha Motor Corporation | |
| Type: | Private company |
| Location City: | Irvine, California |
| Location Country: | United States |
| Area Served: | United States |
| Key People: | Edward Lee (founder, executive chairman) |
| Industry: | Automotive |
| Products: | Electric vehicles |
Alpha Motor Corporation (commonly known as Alpha) is an American electric vehicle company based in Irvine, California. As of 2024, the company has revealed a number of prototypes, but has not begun production of any vehicles.
Alpha Motor Corporation was founded in 2020 by Edward Lee. Prior to founding Alpha, Lee has worked at Toyota,[1] Audi, Hyundai,[2] and the short-lived EV startup company Neuron Corporation.[3]
Alpha teased its first vehicle, the Icon electric commercial vehicle, on December 2, 2020.[4] The Icon was never officially unveiled, however. Later that month on December 23, Alpha revealed its first passenger car, the Ace coupe featuring retro styling, as a 3D model.[5] [6] Alpha Motor Company stated that it would unveil more vehicles in the coming months.[5]
In February 2021, Alpha revealed the Ace-based Jax, a crossover quad coupe, as a 3D model, with "Jax" being an acronym of "Junior All-terrain Crossover". It is essentially an Ace with two extra half-doors in the rear for easier rear access, a higher suspension, and off-roading accessories.[7] Alpha also revealed the Ace Performance, a sport variant of the standard Ace model.[8]
In March 2021, Alpha revealed its third car, the Wolf 2-door pickup truck, based on the company's previously-revealed cars.[9] The company later revealed two variants of the Wolf; the Wolf+, an extended cab version, in April,[10] and the SuperWolf, a double cab version, in July.[11] The Alpha Wolf pickups and the company's other vehicles only existed as 3D models, until Alpha Motor Corporation presented its first physical example of a car, the Wolf pickup, at the Petersen Automotive Museum, Los Angeles in August.[12]
In November 2021, Alpha Motor Corporation introduced the Adventure Series, a special edition package for the Ace and Jax, in partnership with KC HiLiTES and KMC Wheels.[13]
On October 31, 2021, Los Angeles Auto Show, announced the Alpha Ace Coupe and Jax as finalists for its inaugural zero-emission vehicle awards program - THE ZEVAS.[14] On November 18, 2021, Los Angeles Auto Show, announced the Alpha Ace Coupe as "Top Coupe" and the winner in the electric coupe category for its inaugural zero-emission vehicle awards program.[15]
On November 19, 2021, at the Los Angeles Auto Show, Alpha revealed its second physical vehicle example, the Saga, which is a sedan based on the Ace.[16]
On March 22, 2022, the parent company of Rolling Stone Korea, e.L.e Media, and South Korean carmaker CNP Motors announced that they had signed a pact with Alpha on March 12, 2022.[17] On April 12, 2022, Alpha and Hinduja Tech announced a partnership for the development and production of electric vehicles, post production support, joint research, and development of other mobility projects.[18] On May 22, 2022, Alpha and Ultimate Hydroforming, Inc (UHI) entered a Memorandum of Understanding (MoU) as UHI will manufacture and validate Alpha's production-ready electric vehicles.[19]
As of 2024, Alpha Motor Corporation has not yet begun the production of any vehicles. The company has revealed the following vehicle protypes: