| Alpha Group Co., Ltd. | |
| Native Name: | 奥飞娱乐股份有限公司 |
| Native Name Lang: | zh |
| Former Name: | Auldey Toys Co. Ltd., Alpha Animation Co., Ltd. |
| Type: | Public |
| Industry: | Conglomerate |
| Founder: | Cai Dongqing |
| Hq Location: | Alpha Industrial Park, Middle Section of Wenguan Road, Chenghai District |
| Hq Location City: | Shantou, Guangdong Province |
| Hq Location Country: | China |
| Areas Served: | --> |
| Key People: | Cai Dongqing (Chairman and General Manager), Li Bin (Secretary), Sun Liang (Financial Controller), He Dehua (Chief Executive Officer) |
| Products: | Comic book, mass media, entertainment, animation and toy production |
| Owner: | China Media Capital |
| Subsid: | Creative Power Entertaining Co., Ltd. David Toys and Entertainment Inc. (South Korea) Alpha Pictures (Shanghai) Co., Ltd. Alpha Pictures (Hong Kong) Co., Ltd. Alpha Pictures (Beijing) Co., Ltd. Beijing Dazzlings Star Culture Entertainment Company Ltd. Alpha Group Company (Hong Kong) |
Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered[1] [2] created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation (in short 奥飞动漫/ 奧飛動漫/ Aòfēi Dòngmàn, English: Guangdong Alpha Animation and Culture Company).[3] The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.[4]
In 1993, Cai Dongqing spent 800,000 RMB to establish Auldeytoys company in Chenghai County, Shantou City, Guangdong Province, China. But the company couldn't develop, so in order to solve this trouble Cai established "Guangzhou Alpha Culture Spread Company".[5]
In 2006, Alpha Animation used ads to sell "yo-yo" ball, and Blazing Teens (Chinese: 火力少年王).In 2007, Alpha was transformed to establish "Guangdong Alpha Animation and Culture Company".
In 2012, Alpha Animation partnered with Hasbro to co-develop brands for China and other global markets. One of the brands selected was Alpha's Blazing Teens series, alongside an unnamed Hasbro property.[6] The first results from this collaboration include Blazing Team and a Kre-O line of toys based on Alpha's Armor Hero franchise, both of which launched in late 2015.[7] [8]
See main article: Creative Power Entertaining. Creative Power Entertaining Co., Ltd. (CPE) (Simplified Chinese: 广东原创动力文化传播有限公司, Traditional: 廣東原創動力文化傳播有限公司, Pinyin: Guǎngdōng Yuánchuàng Dònglì Wénhuà Chuánbō Yǒuxiàngōngsī, in short 原创动力/ 原創動力/ Yuánchuàng Dònglì) is a Chinese animation company, established in 2004. It was purchased by Alpha Animation in October 2013.[9]
Guangdong Mingxin Chuangyi Cartoon Co., Ltd. (Simplified Chinese: 广东明星创意动画有限公司, Traditional: 廣東明星創意動畫有限公司, Pinyin: Guǎngdōng Míngxīng Chuàngyì Dònghuà Yǒuxiàngōngsī, in short 明星动画/ 明星動畫/ Míngxīng Dònghuà) (Former Happytoon Computer Entertainment Inc.), in short "MSC Co., Ltd." is a studio created by "the father of Pleasant Goat", Huang Wei-ming, after he left Creative Power Entertaining. In July 2012, he did not have enough money to make animation, so Alpha Group purchased 70% of the shares.[10]
Beijing Siyue Xinkong Network Technology Co., Ltd. (Simplified Chinese: 北京四月星空网络技术有限公司, Traditional: 北京四月星空網絡技術有限公司, Pinyin: Běijīng Sìyuè Xīngkōng Wǎngluò Jìshù Yǒuxiàngōngsī) is a Chinese animation website and Cartoon business, established in May 2009, which has a Cartoon website "u17". On the evening of 11 August 2015, Alpha Animation announced it spent 904 million RMB to purchase it 100% of the shares, according "cash and stock".[11]
Guangdong Radio and Television Jia-jia Cartoon Channel (Simplified Chinese: 广东广播电视台嘉佳卡通频道, Traditional: 廣東廣播電視台嘉佳卡通頻道, Pinyin: Guǎngdōng Guǎngbò Diànshìtái Jiā Jiā Kǎtōng Píndào, in short 嘉佳卡通频道/ 嘉佳卡通頻道/ Jiā Jiā Kǎtōng Píndào) starting broadcasting on September 16, 2006, it was licensed by SARFT, and it belongs to Southern Media Group, Guangdong Radio and Television's Animation TV channels. In 2010, Alpha Animation purchased 60% of the shares, getting 30-year broadcasting rights.[12] In the middle of 2011, Jia-jia started broadcasting to China on satellite.