Allen's Explained

Allen's
Type:Confectionery
Currentowner:Nestlé
Origin:Australia
Markets:Australia
Previousowners:Rothmans Holdings
Tagline:"A little bit of fun since 1891"

Allen's, earlier A. W. Allen Limited, is an Australian brand of confectionery products produced by Nestlé. Allen's is the top brand of sugar confectionery in Australia.[1] It is best known for Minties, a soft chewable mint-flavoured confectionery, and their varieties of 'Party Mix' lollies.

History

Allen's was founded by Alfred Weaver Allen (1870–1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in 1891 at his Fitzroy confectionery shop. By 1909, Allen's was the third largest confectionery business in Melbourne, after those of MacRobertson and Abel Hoadley.[2] It launched as a public company in 1922. It moved from an adjacent site to a vast factory built to the design of prominent Melbourne architect Joseph Plottel in South Melbourne on the banks of the Yarra River (which had formerly housed Holden's first Australian plant and Kraft Walker Foods), in the 1950s. Its animated neon sign was a local landmark up to its demise in 1987.[3]

Allen's abandoned chocolate production after World War II, however it became Australia's largest confectionery company.[4] Allen's was purchased by UK-based Rothmans Holdings in 1985.[5] [6] Two years later it was sold to Nestlé.Allen's have been manufacturing confectionery in the town of Broadford, in Central Victoria, Australia since 1982.[7] The manufacturing facility operates 24 hours a day, 5 days a week and Allen's has become synonymous with the town.

Products and brands

Current

Former

Adjustments to product lines

In October 2014, Allen's reduced the size of the 'Killer Python' product in order to reduce its portion size. It shrunk from 47 grams to 24 grams. The price of the snake was also adjusted accordingly.[31]

In June 2015, the 'Spearmint Leaves' and 'Green Frogs' product lines were discontinued as they were not selling well, although 'Spearmint Leaves' were reintroduced in 2020 and 2024.[32] A Nestlé spokesperson said that the 'Red Frogs' "outsell the green 10 to one".[33]

In June 2023, Allen's announced that production of Fantales was to be discontinued due to declining sales.[34]

See also

Notes and References

  1. Web site: 2010. Keeping it sweet. dead. https://web.archive.org/web/20100911094001/http://www.c-store.com.au/magazine/490. 11 September 2010. 3 March 2021. Convenience & Impulse Retailing.
  2. Web site: Hall. Amy. 24 May 2018. The Melbourne history of Australian icon Allen's lollies. subscription. 3 March 2021. Herald Sun.
  3. Web site: Allen's Sweets | Melbourne Neon | adonline.id.au . www.adonline.id.au . 6 September 2015.
  4. http://adb.anu.edu.au/biography/allen-alfred-weaver-alf-12771 Allen Alfred Weaver.
  5. http://www.emelbourne.net.au/biogs/EM00391b.htm Confectionery
  6. Sweet-talking foreigners corner lolly Market, The Age, 28 June 1985 (https://news.google.com/newspapers?nid=1300&dat=19850628&id=TTRVAAAAIBAJ&sjid=ApUDAAAAIBAJ&pg=5632,5921314&safe=strict&hl=en)
  7. https://www.premier.vic.gov.au/site-4/allens-lollies-create-sweet-jobs-boost-broadford
  8. Web site: Han. Esther. 20 August 2016. Australia's rich food and lolly history seen in 150-year-old Nestle archives. live. https://web.archive.org/web/20201217123506/https://www.smh.com.au/business/consumer-affairs/australias-rich-food-and-lolly-history-seen-in-150yearold-nestle-archives-20160819-gqwqdm.html. 17 December 2020. 17 December 2020. The Sydney Morning Herald.
  9. Web site: Oehlmann . Gabrielle . 2024-06-28 . Divisive lolly to make a return to shelves within weeks . 2024-06-29 . Honey Kitchen . en-AU.
  10. Web site: 16 November 2020. Allen's settles on new names for two of its famous lollies. live. https://web.archive.org/web/20201116055332/https://www.abc.net.au/news/2020-11-16/red-ripper-and-cheekies-the-new-name-of-allens-red-skin-chicos/12887278. 16 November 2020. 16 November 2020. www.abc.net.au.
  11. Web site: Raoless. Shoba. 23 January 2018. New Allen's lolly on its way. live. https://archive.today/20210303140441/https://www.heraldsun.com.au/lifestyle/food/new-allens-lolly-coming-to-australia-blackberry-cream/news-story/e30fd589ef7bced2e89cea4ea26f05bb. 3 March 2021. 3 March 2021. heraldsun. en.
  12. Web site: 16 November 2020. Allen's settles on new names for two of its famous lollies. live. https://web.archive.org/web/20201116055332/https://www.abc.net.au/news/2020-11-16/red-ripper-and-cheekies-the-new-name-of-allens-red-skin-chicos/12887278. 16 November 2020. 17 December 2020. www.abc.net.au.
  13. Web site: 27 April 2016. Allen's Lollies releases "one piece, one portion lollies". live. https://web.archive.org/web/20201126154748/https://www.ausfoodnews.com.au/2016/04/27/allens-lollies-releases-one-piece-one-portion-lollies.html. 26 November 2020. 3 March 2021. Australian Food News. en-AU.
  14. Web site: Debray. Tiasha. 2021-03-08. Allen's Is Bringing Back Old-School Ice Block Gummies!. live. https://web.archive.org/web/20210308065034/https://www.wsfm.com.au/lifestyle/food-wine/allens-are-doing-old-school-ice-block-gummies/. 2021-03-08. 2021-03-15. WSFM 101.7 Sydney. en-US.
  15. Web site: Leach. Maddison. 26 February 2020. Cult favourite lolly that's divided families for years now comes in its own bag. live. https://web.archive.org/web/20201217121425/https://kitchen.nine.com.au/latest/allens-black-cats-lollies-own-bag/ee468d7b-707d-4935-ac7f-dc6ad78e55c2. 17 December 2020. 17 December 2020. kitchen.nine.com.au.
  16. Web site: Olle. Emily. 15 January 2020. Allen's launches chocolate versions of lolly-lovers' favourites. live. https://web.archive.org/web/20201217120913/https://7news.com.au/lifestyle/food/allens-launches-mini-chocolate-raspberries-alongside-kitkat-snak-it-bags-c-648439. 17 December 2020. 17 December 2020. 7NEWS.com.au. en.
  17. Web site: Lynch. Jessica G.. 6 January 2021. Allen's releases three new lolly varieties and hello 2021!. live. https://archive.today/20210303141802/https://www.kidspot.com.au/news/three-new-mini-versions-of-your-favourite-allens-lollies-hit-shelves-today/news-story/acf2d007b32fe8783d8110fb801726cd. 3 March 2021. 3 March 2021. Kidspot. en.
  18. Web site: Barry. Laura. 4 March 2020. Allen's release Mini Chocolate Bananas. live. https://web.archive.org/web/20210118142236/https://www.bhg.com.au/allen-s-release-mini-chocolate-bananas. 18 January 2021. 3 March 2021. Better Homes and Gardens. en-us.
  19. Web site: Khalil. Shireen. 25 August 2020. Allen's new Oak-flavoured Milk Bottles finally hit stores. live. https://web.archive.org/web/20201217120622/https://www.news.com.au/lifestyle/food/allens-releases-oak-milk-flavoured-milk-bottle-lollies/news-story/e2a3adb5bb4cdcba48713c7a4f4862a6. 17 December 2020. 17 December 2020. news.com.au.
  20. Web site: Neo. Pearly. Lim. Guan Yu. 23 October 2020. Do 'healthy' sweets exist? APAC candy companies weigh in on sugar reduction and indulgence. live. https://web.archive.org/web/20201217121841/https://www.foodnavigator-asia.com/Article/2020/10/23/Do-healthy-sweets-exist-APAC-candy-companies-weigh-in-on-sugar-reduction-and-indulgence. 17 December 2020. 17 December 2020. foodnavigator-asia.com.
  21. Web site: Scanlan. Rebekah. 14 February 2021. Allen's releases new 'supercharged' red frog flavour – Sourz Frogs Alive. live. https://web.archive.org/web/20210227004455/https://www.news.com.au/lifestyle/food/eat/allens-releases-new-red-frog-lolly-sourz-frogs-alive/news-story/2cb0dcc32bb78010321904ef723244ea. 27 February 2021. 3 March 2021. News.com.au. en.
  22. Web site: Pigram. Kelly. 29 April 2020. Allen's has brought out two new sour lollies and we're so excited. live. https://web.archive.org/web/20201217121954/https://www.taste.com.au/articles/allens-brought-out-two-new-sour-lollies-were-so-excited/qk4jp4r8. 17 December 2020. 17 December 2020. www.taste.com.au.
  23. Web site: 19 August 2015. Allen's Jelly Tots make a comeback. live. https://web.archive.org/web/20210303070627/https://www.ausfoodnews.com.au/2015/08/19/allens-jelly-tots-make-a-comeback.html. 3 March 2021. 3 March 2021. Australian Food News. en-AU.
  24. News: Advertising . . 16 . 52 . 4 June 1949 . 9 September 2021 . 31 . National Library of Australia.
  25. Web site: Burke. Liz. 17 August 2015. Allen's bringing back an old favourite. live. https://web.archive.org/web/20210303065942/http://www.news.com.au/lifestyle/food/eat/allens-lollies-bringing-back-oldschool-favourite-jelly-tots/news-story/cbd55cdc8429f8d9efe2f97762ee09f3. 3 March 2021. 3 March 2021. News.com.au. en.
  26. Web site: Harvey. Simon. 26 September 2018. Nestle-owned Australian confectionery brand Allen's ceases production of Marella Jubes. live. https://web.archive.org/web/20201217120335/https://www.just-food.com/news/nestle-owned-australian-confectionery-brand-allens-ceases-production-of-marella-jubes_id140131.aspx. 17 December 2020. 17 December 2020. www.just-food.com.
  27. Web site: Smith. Zoe. 4 September 2019. Allen's launches new 25 per cent less sugar range of lollies. live. https://web.archive.org/web/20201217125031/https://www.news.com.au/lifestyle/health/allens-launches-new-25-per-cent-less-sugar-range-of-lollies/news-story/9164584e9aab26adc87015abf69d1531. 17 December 2020. 17 December 2020. news.com.au.
  28. Web site: Allen's. live. https://web.archive.org/web/20201217115321/https://www.nestle.com.au/en/brands/allens. 17 December 2020. 17 December 2020. Nestlé.
  29. Web site: Brown. Vanessa. 10 February 2016. Peaches and Cream lollies win Allen's competition, will be sold separately. live. https://web.archive.org/web/20201217120008/https://www.news.com.au/after-a-national-vote-allens-will-now-sell-peaches-and-cream-lollies-in-its-own-pack/news-story/c262be6ece35af660bf98a835f308700. 17 December 2020. 17 December 2020. news.com.au.
  30. Web site: 4 April 2018. ALLEN'S keeps the summer vibes alive with new Frosty Fruits and Drumstick lollies. live. https://web.archive.org/web/20201217124120/https://www.nestle.com.au/en/media/pressreleases/allpressreleases/allen%E2%80%99s-keeps-summer-vibes-alive-new-frosty-fruits-drumstick-lollies. 17 December 2020. 17 December 2020. Nestlé.
  31. Web site: Evershed. Nick. Killer python downsize: how the new and old lollies measure up. The Guardian. 5 August 2015. 10 October 2014.
  32. News: Allen's is bringing back childhood fave Spearmint Leaves. taste.com.au. 16 April 2020. Rosalie. Gordon. 20 November 2022.
  33. News: Spearmint Leaves, Green Frogs lollies on way out, but Sherbies and Oddfellows safe, Allen's says. 2 July 2015. ABC News. ABC (Australia). 30 June 2015.
  34. Web site: Final curtain call for Fantales . 20 June 2023 .

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