Allen's of Tenby was a firm of photographers established in "The Excelsior Studio", a photography studio at 1 Campbell House, High Street, Tenby, Pembrokeshire, opened by Harry Mortimer Allen (1864-1926) in 1890. In 1896, the studio was renamed "The Campbell Studio".[1] Mortimer specialised in portraiture and landscapes. He was also a dealer in fine art and a picture framer. He also took "occasion" photographs and postcard images of Tenby and other local districts. In addition to black and white, he made colour-tinted postcards.[2] [3]