All You Explained

All You
Editor:Clare McHugh
Frequency:Monthly
Total Circulation:1,560,503[1]
Circulation Year:2013
Company:Time Inc.
Country:United States
Based:New York, New York
Language:English
Issn:1550-6924

All You was an American women’s monthly magazine published by Time Inc. and sold at Walmart, Sam's Club and via subscription. The monthly magazine was first published in August 2004.[2]

All You focused on value: Each story offered money-saving and/or time-saving tips, and the magazine developed a community of Reality Checkers, thousands of women who contribute ideas and tips that appear on many of All You’s pages. The magazine ceased publication in December 2015.[3]

Target audience

All You is targeted toward the average female Walmart customer and features models wearing clothing sold within the store.[4] It also contained stories featuring what the magazine considers "real women" who are diverse in age, appearance, background and culture.[5] [6]

Value

All You included a large number of coupons, and even includes an index to help navigate through them. A weekly emailed newsletter titled All You Deals and Meals was available from the magazine which offers subscribers a preview of coupons available in future magazines.[7]

Themed events were held in Walmart stores across the United States where "brand ambassadors" from the magazine act as "personal shoppers" to assist customers shopping for value. These events were sponsored by the magazine's advertisers.[8] The magazine also sponsored other events aimed at helping modern women.[9]

Notes and References

  1. Web site: Alliance for Audited Media Snapshot Report. June 30, 2013. Alliance for Audited Media. February 2, 2014. https://archive.today/20170123200306/http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp. January 23, 2017. dead. mdy-all.
  2. Web site: Top 100 U.S. Magazines by Circulation. PSA Research Center. February 6, 2016. https://web.archive.org/web/20161115225953/http://www.psaresearch.com/images/TOPMAGAZINES.pdf. November 15, 2016. dead.
  3. News: All You Magazine Closing Down After 11 Years (Final Issue to be December 2015). March 9, 2016. Hip2Save. October 20, 2015.
  4. Web site: Forget the ideal woman, these new magazines are aimed at real women. May 21, 2009. September 7, 2004. Seattle Post-Intelligencer. Jan Tuckwood.
  5. Web site: Local National Guard vet featured in magazine. May 21, 2009. April 26, 2008. Yuma Sun. James Gilbert. https://archive.today/20130210132008/http://www.yumasun.com/news/featured-41298-magazine-guard.html. 2013-02-10. dead.
  6. Web site: Profile of a newsmaker: Magazine features woman's story of weight loss. May 21, 2009. April 19, 2008. Norwich Bulletin. Deborah Straszheim. https://archive.today/20130130045814/http://www.norwichbulletin.com/archive/x1319855790. 2013-01-30. dead.
  7. Web site: This Season's Must-Have: The Humble Coupon. May 21, 2009. December 3, 2008. The New York Times. Stuart Elliot.
  8. Web site: All You Goes All Wal-Mart. May 21, 2009. April 6, 2005. PROMO Magazine. Betsy Spethmann. https://web.archive.org/web/20110606183609/http://promomagazine.com/news/walmart_allu_040605/. June 6, 2011. dead.
  9. Web site: Moms 'game' to learn video tricks. https://archive.today/20130131061631/http://www.nypost.com/seven/07232007/news/regionalnews/moms_game_to_learn_video_tricks_regionalnews_todd_venezia.htm. dead. January 31, 2013. July 3, 2007. April 6, 2005. New York Post . Todd Venezia.

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