AllHipHop explained

AllHipHop
Commercial:	Yes
Type:	Music website
Language:	English
Registration:	Optional
Owner:	AHH Holdings LLC
Author:	Greg Watkins Chuck Creekmur
Launch Date:	1998
Revenue:	US$4 million (as of 2007)
Current Status:	Active

AllHipHop is a hip hop news website founded by Greg Watkins and Chuck Creekmur in 1998.

History

The website was founded in 1998 by Greg Watkins and Chuck Creekmur.^[1] In 1997, Watkins registered the allhiphop.com domain to promote the artists on Oblique Recordings, a small record label he operated. The website provided music downloads to promote the label's artists. After reaching 30,000 downloads a month, Watkins struck deals with eMusic and other retailers to sell downloads.

Creekmur, a freelance journalist, had launched a website, tantrum-online, in New York City. After merging the companies, they adapted Trantrum's exclamation point logo for AllHipHop.^[2] By 2004, the business generated enough revenue for Watkins and Creekmur to work full-time on the website. In 2007, the revenue exceeded US$4 million.^[3]

On August 12, 2017, AllHipHop announced a partnership with Maven, a company based in Seattle, to manage its entire digital media platform.^[4]

Figures from May 2008 show it attracted over 37 million page views a month.^[5]

Accolades

In 2006, AllHipHop won the Rising Stars Award from Black Enterprise magazine.^[6]

In 2007, PC Magazine listed it as one of the "Top 100 Undiscovered Web Sites".^[7]

Essence magazine dubbed AllHipHop "the CNN of hip-hop" in 2008.^[8]

Notes and References

1. Web site: About All Hip Hop . AllHipHop . https://web.archive.org/web/20070905201041/http://allhiphop.com/languages/en-US/docs/about.aspx . June 15, 2008. September 5, 2007 .
2. News: Staying Power . https://web.archive.org/web/20080512073622/http://remixmag.com/production/music_business/remix_staying_power/ . 2008-05-12 . Remix . March 1, 2008 . June 15, 2008.
3. News: Pattison, Kermit . February 2008 . Allhiphop.com's Founders Thought a Weeklong Event Would Raise the Company's Profile and Boost Growth . https://web.archive.org/web/20080621145152/http://www.inc.com/magazine/20080201/allhiphopcoms-founders-thought-a-weeklong-event-would-raise.html . 2008-06-21 . Inc. . June 15, 2008.
4. Web site: AllHipHop.com: Same Content, Same Owners - New Tech Platform . Greg . Watkins . Chuck . Creekmur . https://web.archive.org/web/20180117012010/https://www.themaven.net/allhiphop/ic-thereason/allhiphop-com-same-content-same-owners-new-tech-platform-vtHZi4Fb10qEIhfTAKBeAg . 2018-01-17 . Maven . August 12, 2017.
5. News: Fung, Amanda . May 13, 2008 . Radio One inks ad deal with AllHipHop.com . https://web.archive.org/web/20080929020615/http://www.crainsnewyork.com/apps/pbcs.dll/article?AID=%2F20080513%2FFREE%2F10335708 . 2008-09-29 . Crain's New York Business . June 15, 2008.
6. News: Al Roker Taps Top Black Female Executive for Livestreaming Company. Blackenterprise.com.
7. News: Evans, Dan . August 27, 2007 . Top 100 Undiscovered Web Sites . https://web.archive.org/web/20160303202820/http://www.pcmag.com/slideshow_viewer/0%2C1205%2Cl%3D213934%26s%3D25234%26a%3D213919%26po%3D30%2C00.asp?p=y . 2016-03-03 . PC Magazine . June 15, 2008.
8. News: Pattison, Kermit . February 2008 . Allhiphop.com's Founders Thought a Weeklong Event Would Raise the Company's Profile and Boost Growt . https://web.archive.org/web/20080621145152/http://www.inc.com/magazine/20080201/allhiphopcoms-founders-thought-a-weeklong-event-would-raise.html . 2008-06-21 . Inc. . June 15, 2008.