Alianza Metropolitan Explained

Alianza Metropolitan
Type:Weekly newspaper
Format:Broadsheet
Owners:Rossana Drumond
Editor:Gerardo Fernandez
Circulation:40,000
Headquarters:300 S. First Street, Suite 207, San Jose, CA 95113 United States
Oclc:34427239

Alianza Metropolitan is a bi-weekly bilingual, English and Spanish, newspaper that serves the Hispanic community in the greater metropolitan area of San Jose, California. The paper was founded in 1986[1] and is currently 100% Hispanic owned,[2] by Rossana Drumond and previously by George Villalobos. The paper is edited by Gerardo Fernandez. The website of the newspaper is in Spanish. The paper's estimated circulation totals 40,000.[3]

History

Alianza Metropolitan was founded in 1986 by George Villalobos.[4]

In 1996, San Jose Mercury News, owned by media conglomerate Knight Ridder, established Nuevo Mundo and its Spanish-language weekly subsidiary to compete directly with the three local Hispanic-owned papers: La Ofreta, El Observador, and Alianza.[5] Within months of its launch, Nuevo Mundo began drawing readership and advertising away from the three papers, causing financial troubles for the local papers.[6] In 2005 Mercury News shut down its foreign language subsidiaries including Nuevo Mundo.[7]

Current publisher Rossana Drumond is Region VI Chair for the National Association of Hispanic Publications.[8] In 2017, Drumond was voted "Publisher of the Year" by the NAHP.

Awards

National Association of Hispanic Publications (NAHP) José Martí Media Awards

!Year!Award!Place!Recipient
2017[9] Outstanding Design - BroadsheetGoldAlianza Metropolitan
Outstanding Less Than WeeklyBronzeAlianza Metropolitan
Outstanding Editorial Column - Spanish (circ >30,000)BronzeAlianza Metropolitan
Outstanding Health ArticleGoldLiz Gonzalez
2016[10] Outstanding Design - BroadsheetBronzeAlianza Metropolitan
Outstanding Latin America Political/Business ArticleBronzeRossana Drumond & Amalia García
Outstanding Less Than WeeklySilverAlianza Metropolitan
2015[11] Outstanding Less Than WeeklySilverAlianza Metropolitan
Outstanding Design - BroadsheetBronzeAlianza Metropolitan
2014[12] Outstanding Design - BroadsheetBronzeAlianza Metropolitan
2012[13] Outstanding Less than WeeklyAlianza Metropolitan
2006[14] Outstanding Less than WeeklyGoldAlianza Metropolitan
Outstanding Editorial ColumnBronzeRossana Drumond

Notes and References

  1. News: Alianza metropolitan news. [volume]]. 2018-10-17.
  2. Web site: ABOUT ALIANZA METROPOLITAN NEWS. WILLOW GLENarchive-url=. 20 October 2018.
  3. Web site: Alianza Metropolitan newspaper - MondoTimes.com. www.mondotimes.com. 2018-10-17.
  4. Web site: Alianza News (@AlianzaNews) Twitter. twitter.com. en. 2018-11-02.
  5. Web site: Metroactive News & Issues Hispanic Newspapers. www.metroactive.com. 2018-10-17.
  6. Web site: Metroactive News & Issues Hispanic Newspapers. www.metroactive.com. 2018-11-02.
  7. Web site: HispanicTrending: San Jose Mercury News unloads foreign language newspapers. juantornoe.blogs.com. 2018-10-17.
  8. Web site: Leadership. National Association of Hispanic Publications. 20 October 2018.
  9. The National Association of Hispanic Publications’ José Martí Media Awards 2017 AWARD WINNERS https://nahp.org/wp-content/uploads/2018/02/2017-NAHP-Jose-Marti-Awards-PR.pdf
  10. Web site: National Association of Hispanic Publications Jose Marti Awards 2016. Whisler. Kirk. 2016. NAHP. November 2, 2018.
  11. Web site: NAHP Jose Marti Awards. Whisler. Kirk. 2015. NAHP. November 2, 2018.
  12. Web site: NAHP Jose Marti Winners. Whisler. Kirk. 2014. NAHP. November 1, 2018.
  13. News: Honores nacionales para Vida en el Valle. vidaenelvalle. 2018-10-17. en.
  14. Web site: Folded ‘Rumbo’ Among Winners Of First NAHP Excellence Awards – Editor & Publisher. www.editorandpublisher.com. en-US. 2018-11-02.