| Alex Tronic Records | |
| Founded: | 2005 |
| Founder: | Paul Croan |
| Genre: | Electronica, Electronic music |
| Country: | United Kingdom |
| Location: | Edinburgh, Scotland |
| Url: | http://www.alextronicrecords.co.uk |
Alex Tronic Records (ATR) is a record label based in Scotland who primarily release electronic music. Their current artists include Alex Tronic, ÅsA, Becki Bardot, Keser, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Matthew Leigh Embleton (aka Snakestyle), Minnie Rogers, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward Play, Metaltech, Pixlface, Melvitronica and Fiolent V.
Albums
| Cat # | Artist | Title | |
|---|---|---|---|
| ATRCD01 | ÅsA | On/Off | |
| ATRCD012 | Pockets of Resistance | Climate Change | |
| ATRCD022 | Keser | Esoteric Escape | |
| ATRCD037 | Roys Iron DNA | Men in Wax Jackets | |
| ATRCD050 | Marvin Wilson | Being Here | |
| ATRCD061 | Binary Zero | From Here You Can See Everything | |
| ATRCD072 | Alex Tronic | To Infinity | |
| ATRCD083 | Iain Carnegie | Rise | |
| ATRCD094 | The Psychedelic Manifesto | Lysergic Sushi | |
| ATRCD105 | Neu Gestalt | Altered Carbon | |
| ATRCD107 | Marvin Wilson | Ignite | |
| ATRCD108 | 30K | No Signals | |
| ATRCD109 | Snakestyle | Turning Point | |
| ATRCD111 | IntegraTV | A morning Announcement | |
| ATRCD115 | The Psychedelic Manifesto | Trommelkoph Forever Remixes | |
| ATRCD116 | Marvin Wilson | Our Time Will Come | |
| ATRCD117 | Keser | Robo Ghost | |
| ATRCD118 | Alex Tronic | Back in the Room EP | |
| ATRCD119 | Metaltech | Alkomatik | |
| ATRCD121 | Pixlface | The Human Language EP | |
| ATREP123 | Cosway | Artificial EP | |
| ATREP125 | Pandacetamol | Headless | |
| ATRCD126 | Pandacetamol | Geometric | |
| ATRCD128 | Becki Bardot | Summer of Love EP | |
| ATRCD130 | Alex Tronic | Shifting Sands | |
| ATRCD131 | Marvin Wilson | Planetary Circuit | |
| ATRCD133 | Snakestyle | Out of Bounds EP | |
| ATRCD134 | Fiolent V | protect a Planet | |
| ATRCD135 | Snakestyle | Snakestyle World Radio | |
| ATREP135 | Melvitronica | We Aint Wise No More | |
| ATRCD143 | Neu Gestalt | Weightless Hours | |
| ATREP144 | Alex Tronic | Electricals EP | |
| ATRCD146 | Synthologist | He Died for our Synths | |
| ATRCD147 | Dirt Diamond | Debut | |
| ATREP148 | Cosway | The Ibiza Sessions | |
| ATRCD150 | Minnie Rogers | A Rainy Night EP | |
| ATRS154 | Keser | Moon House | |
| ATRCD155 | Keser | Audeamus | |
| ATREP160 | Alex Tronic, Becki Bardot | Balearica Sessions | |
| ATRS161 | Minnie Rogers (Snakestyle's Drum & Bass Remix) | A Rainy Night in London | |
| ATREP162 | Iain Carnegie | Carnegie: Silent Ceremony | |
| ATRCD163 | Drupad | Silver Dreams | |
| ATREP164 | Matthew Leigh Embleton, Susan King | Music for Lute and Laptop, Vol. 1 | |
| ATREP166 | Matthew Leigh Embleton, Susan King | Music for Lute and Laptop, Vol. 2 | |
| ATRCD170 | The Psychedelic Manifesto | Garden of Dreams | |
| ATRCD666 | Metaltech | Burn Your Planet | |
| ATREP101800 | Metaltech | Sex on the Dancefloor EP | |
| ATRLIVECD01 | Snakestyle | Snakestyle Live, Vol. 1 | |
| ATRLIVECD02 | Snakestyle | Snakestyle Live, Vol. 2 |
Compilations
| Cat # | Artist | Title | |
|---|---|---|---|
| ATRCD0023 | Alex Tronic Records | Volume 1 | |
| ATRCD112 | Tronic | Volume 2 | |
| ATRVOL3 | The Chillout | Volume 3 | |
| ATRVOL4 | Beatup | Volume 4 | |
| Goa 2013 | Volume 3 | Alex Tronic - Trip to the Source (Sunshine on Leith Dub) |
ATR Classical
| Cat # | Artist | Title | |
|---|---|---|---|
| ATREP171 | Matthew Leigh Embleton, David Van Ooijen | Embleton: Music for Lute and Laptop, Vol. 3 | |
| ATREP??? | Matthew Leigh Embleton, David Van Ooijen | Embleton: Music for Lute and Laptop, Vol. 4 |
Label founder Alex Tronic (Paul Croan) had previously released and licensed music to many labels notably Koyote/Peyote Records and Cherry Red Records in 2000. He also scored music for film and TV.
Alex Tronic Records was created in 2005 and their debut release was ÅsA - On/Off which was released to widespread acclaim. Other signings followed including Keser, Roys Iron DNA and Pockets of Resistance.
Keser and ÅsA went on to tour in Scandinavia after their releases. Roys Iron DNA toured with the Lo-Fidelity Allstars and The Go! Team.
Alex Tronic Records' own recording studio in central Edinburgh was proving to be pivotal in discovering newly emerging talent as well as developing their current artists.
The label's first compilation album brought these talents together and was a successful venture. The Skinny magazine described the album as "a brilliant exhibition of talent... On the whole the album is extremely varied. The only thing which doesn’t change is the production quality and raw talent, which is consistent throughout."[1]
Future Music magazine awarded the Alex Tronic Volume 1 compilation album 7/10 and described it as "an eclectic and engaging debut...well worth checking out"[2]
ATR Volume 1 gained radio play worldwide including BBC Radio 1.
In 2007 Alex Tronic Records signed distribution deals with Cargo Records in the U.K. and Arabesque which covers European territories, and more signings soon followed.
Croan's own album Alex Tronic - To Infinity was released on ATR in February 2009, and features contributions from artists on ATR. A follow-up was released in 2010 entitled Back in the Room, and another entitled Shifting Sands in 2011.
Alex Tronic's Electricals EP (2012) features vocalist Kirsty Brown and also includes remixes by ATR artist Snakestyle. The ideas and recordings for the EP began during Summer 2011, when Croan relocated to Ibiza to DJ and record. The EP was completed in Edinburgh during winter 2011/2012.
Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012.