| Fullname: | Alex Olson |
| Birth Place: | Santa Monica, California, U.S. |
| Country: |  |
| Sport: | Skateboarding |
Alex Olson (born 1986) is a goofy-footed American professional skateboarder, company owner, and entrepreneur.[1] [2] Olson runs the companies Call Me 917 and Bianca Chandon.[3]
Son of Steve Olson,[4] Alex's first memory of skateboarding was of Christian Hosoi doing airs on a Half-pipe while talking on a wireless phone, Olson was six years old at the time. Olson grew up in Santa Monica with his mother until the age of ten, when he moved to Malibu to live with his father, former-professional skateboarder Steve Olson.[5] In Malibu he started skating. According to his father, he came home one day and made an announcement: “Yo, I'm a skateboarder.” His interest in skating reignited his father's interest.[6]
Olson saw his first skate video, Toy Machine: Welcome to Hell, at a sleepover.[7] His two favorite parts were Donny Barley and the fall section.[7] At a young age, Olson found the artistic nature of Jason Dill's part in the Alien Workshop Photosynthesis video (2000) influential.[7] As a young skater, he looked up to: Andrew Reynolds, Jim Greco, Erik Ellington.[7]
Olson first visited New York in 2005 when Jason Dill, at the height of his career, bought Olson a ticket to NYC in response to a MySpace message: “Hey, I would love to come to New York.” Olson flew there and saw the New York skate and cultural scene first hand for the first time. The scene that Jason Dill was part of in 2005 was thriving, including the popular skateboarding-influenced artists like Dan Colen and Dash Snow. Olson decided to move to NYC from California. He would live with Jason Dill for a bit. Olson also lived with Mark Gonzales for two months. While living with the Gonz, Olson would feed the cats.[8]
In addition to skateboarding and running two companies; Olson designs for the companies, collects music, DJs,[9] and practices meditation. Olson has also modeled for the fashion label Eckhaus Latta, walking the runway for their Spring 2018 show.[10] Olson included a clip of the runway walk in his skate part for The 917 Video, explaining the situation to The Bunt podcast:
"These young kids have this brand Eckhaus Latta, and the kids that are around the area that they use are in the scene, so they asked [my girlfriend] if I wanted to walk the show...I didn't want to...what's the point?...I don't need the fucking Slap message-board to be going off...I was telling Logan... [but] if we film it..and put it in my video part..it would be hilarious to throw that in your part...as a trick..it's ridiculous and kinda good at the same time...so I got the hammer.”[5]
Alex Olson turned pro for Girl in 2007/2008.[7]
A friendship with Guy Mariano is how Olson started skating for Girl. At this time in his life, Olson would skate often with Mike Carroll and skate at the Berrics skate complex.[5] The Girl team was filming for the Lakai video Fully Flared. On Olson's first trip with Girl, he toured the US, in a “brutal but super fun” trip where he landed some good tricks.[5] Before he got on Girl, he got a box of antihero skateboards and was torn between the two companies.[5]“As a kid growing up, I never thought I would get sponsored by them because they were at such a higher level,”[11]
After Fully Flared came out, Olson quit the Lakai team and joined Vans. After Vans, Olson joined Nike SB.[5]
After the Girl and Chocolate video Pretty Sweet came out, Olson felt disappointed and quit Girl.[5] He wanted to start a company with a friend. He briefly planned to join Brian Anderson at 3D Skateboards before quitting before the company opened.[12]
Olson wanted to start a company with longtime friend Dylan Rieder, they initially planned to collaborate but Dylan pulled out.[5] Olson decided to start his own company.
In 2007, Olson got 2nd place at the Vans Downtown Showdown Real Sacto Rebate.[13]
Olson is currently sponsored by:[14]
Olson was on the cover of the May 2015 issue of Transworld Skateboarding doing a backside 50 50.[15]
| Skate Video | Year | |
|---|---|---|
| The 917 Video 2 | 2019 | |
| The 917 Video | 2017 | |
| Sure | 2015 | |
| Wet Dream | 2014 | |
| Supreme- "cherry" | 2014 | |
| Dece Vid | 2013 | |
| Girl/Chocolate - Pretty Sweet | 2012 | |
| Girl - Outbackwards | 2010 | |
| Girl/Anti Hero - Beauty and The Beast 3 | 2010 | |
| Independent - 30th Anniversary Europe Tour | 2009 | |
| Girl/Anti Hero - Beauty and The Beast 2 | 2009 | |
| Girl - Yanks on Planks | 2008 | |
| Girl/Anti Hero - Beauty and The Beast | 2008 | |
| Lakai - The Final Flare! | 2008 | |
| Krooked - Gnar Gnar | 2008 | |
| Girl/Chocolate - Badass Meets Dumbass | 2007 | |
| Lakai - Fully Flared | 2007 | |
| Chocolate - A Little Chunk of Chocolate | 2006 |
Olson founded Bianca Chandon and Call Me 917 unintentionally simultaneously.[16] He started out by introducing Bianca Chandon via the number (917)692-2706 (sometimes written as 917-692-2706). If you would call the number you would get an answering machine that said hello you have reached Bianca Chandon. Once Olson started releasing Bianca Chandon unisex clothing, he abandoned the number because it had lost its function, and as of 2019 it simply says "leave a message".[16] He released some boards, for himself and others, under the Bianca Chandon name but as the company was taking form he did decide he did not want it to become a skate company.[16]
Olson did not envision a team for Bianca Chandon; however, he meet some kids he wanted to support them and start a team so he brought the number back and founded a separate company.[16] Olson compares it to Polo:
...like how Ralph Lauren has the brand Ralph Lauren and he has Polo by Ralph Lauren. So 917 started to take shape slowly, it took some time for people to get to know the brand, understand the brand, and for us to build a team around it.[16]
His two brands, Bianca Chandon and Call Me 917, have made him "a highly visible model of the self-taught skater-turned-entrepreneur."[17]