Aldi Talk Explained

Aldi Talk
Type:Subsidiary
Foundation:7 December 2005 (Germany)
March 2013 (Australia)
Defunct:6 June 2017 (Belgium)
30 June 2022 (Netherlands)
Location:Germany
Austria
Australia
Slovenia
Switzerland
Industry:Telecommunication
Parent:Aldi/Hofer, Medion, Ventocom
Products:Mobile telecommunications
Brands:Aldi Talk
MEDIONmobile
ALDImobile
Aldi Suisse Mobile
HoT Hofer Telekom
Homepage:https://www.alditalk.de
https://www.aldimobile.com.au/
https://www.aldi-mobile.ch
https://www.hot.at/
https://www.hot.si/

Aldi Talk, MEDIONmobile, ALDImobile, Aldi Suisse Mobile and HoT Hofer Telekom are brands of Aldi which are used as mobile virtual network operators in different countries.

The brands exist in Austria, Australia, Germany, Switzerland and Slovenia. It previously operated in Belgium and Netherlands.

Operations by country

Germany

Aldi Talk was founded on 7 December 2005. Medion is the mobile virtual network enabler (MVNE) for Aldi Talk in Germany. Since 2014 it uses the Telefónica Germany network, before it used E-Plus.

In 2018, it was estimated that there would be up to eight million customers in Germany, making the company the market leader among mobile virtual network operators.[1]

Switzerland

Aldi Talk was launched in 2007 in Switzerland. The brand belongs directly to the telecommunications company Sunrise LLC.

Australia

ALDImobile launched in March 2013 in Australia. It uses the Telstra network.[2]

Austria

HoT Hofer Telekom was launched in January 2015 in Austria. Ventocom is the MVNE and the brand uses the Magenta Telekom and Drei Austria networks.

Slovenia

HoT Hofer Telekom was launched on 11 May 2017 in Slovenia. Ventocom is the MVNE and the brand uses the A1 Slovenija network.

Discontinued operations

Belgium

Aldi Talk was launched in 2007 in Belgium. On 7 April 2017, it was announced that Aldi Talk would cease all operations in Belgium by 6 June.[3] The cause of this decision was the coming in to effect of an anti-terrorism measure taken by the Belgian government, banning the sale and use of anonymous SIM cards, instead requiring the mobile operators to identify and register each of their clients.[4] Because Aldi Talk did not have the capabilities to perform these tasks, a decision was taken to cease all operations in Belgium.[5]

Netherlands

Aldi Talk was launched in July 2009 in the Netherlands. From 2009 until June 2022 Aldi Talk was represented in the Netherlands by KPN.[6]

External links

Notes and References

  1. News: Dominik Reintjes . Mobilfunktarife vom Discounter – Wie Aldi Talk der Konkurrenz davonrennt . Wirtschaftswoche . 2018-06-22 . 2020-10-08.
  2. Web site: Prepaid mobile phone plans from ALDImobile. aldimobile.com.au. en. 2017-09-08.
  3. Web site: Aldi Talk België. 7 April 2017. Dutch.
  4. Web site: 2 December 2016. Belgische operatoren maken komaf met anonieme simkaart. 7 April 2017. dutch.
  5. News: 7 April 2017. Aldi Talk stopt prepaid-aanbod als gevolg van anti-terreur maatregel. dutch. Test-Aankoop.
  6. News: 30 June 2022. alditalk.nl. dutch.