Alceon Group Explained

Alceon Group
Industry:Venture capital, investments
Predecessors:-->
Successors:-->
Founded:[1]
Hq Location City:Sydney[2]
Hq Location Country:Australia
Area Served:Worldwide
Key People:Richard Facioni[3]

Owners:-->

Alceon Group is an Australian venture capital, private equity and investment firm.[4] The company was established in 2010 by Trevor Loewensohn and Phil Green.[5]

The company owns Decor Corporation, founded in Melbourne in 1958.[6] It also acquired Marlin Brands in 2017, and Willow Ware Australia, founded in Melbourne in 1887.[7] [8] [9] [10] [11] [12]

Portfolio

Marlin Brands

Alceon Group owns 50% of Marlin Brands with Oaktree Capital Management.

Mosaic Brands

In September 2014, Alceon Group attempted a takeover of womenswear retailer Noni B (later renamed Mosaic Brands).[14] However, Alceon was blocked from taking the company private when Gannet Capital acquired a 12 per cent stake in Noni B.[15] [16] Alceon Group owns 36% of Mosaic Brands.[17]

Willow Ware

Willow Ware had its origin in Wilson Brothers Pty, founded by Ralph and Richard, sons of Ralph Wilson, sen., (c. 1826 – 14 June 1901) and Elizabeth Wilson (– 21 April 1912). With start-up capital from their parents, they began making tin cans in 1887, and constructed a factory in North Melbourne. Ralph Wilson (1865 – 10 December 1930) married Agnes Kirkwood Twaddell (1870–1946) in 1896, and lived at "Benarty", in High Street, Malvern. Ralph seems to have been a respected employer, but nothing has been found of his brother Richard's involvement, except for his retirement in 1906.

Apart from robberies and vandalism, the company was never in the news. It established the "Willow" brand in the 1920s, making Coolgardie safes, billies and other metal cookware, and became W., M., Y., and A. H. Wilson Ltd. The firm later moved to Tullamarine, and now only makes plastic products. Since 2018, the brand has been owned by Decor Corporation, a subsidiary of Marlin Management Services.

External links

Notes and References

  1. News: Musgrave . Emma . Alceon Private Equity finalises Specialist Medical Services investment . 17 January 2024 . Lawyers Weekly . 11 October 2021.
  2. Web site: Alceon Group: News, insights, analysis and data . Private Equity International.
  3. Web site: Blake . Dean . Alceon Group in talks to bring more international brands to Australia . Inside Retail . 17 January 2024 . en . 21 January 2020.
  4. Web site: Thompson . Sarah . Sood . Kanika . Rapaport . Emma . 2023-07-05 . Alceon in new debt series for developers; $2.5b of loans since 2010 . 2024-01-17 . Australian Financial Review . en.
  5. Web site: Mitchell . Sue . 2014-09-03 . Noni B founders to accept Alceon takeover bid . 2024-03-04 . Australian Financial Review . en.
  6. Web site: Décor Australia . 2024-01-17 . Décor Australia . en.
  7. Web site: Willow Australia | Insulated Coolers | Bins & More. October 31, 2017. www.willow.com.au.
  8. Web site: Decor owner Marlin Brands makes $400m first pitch to buyers. September 5, 2018. Australian Financial Review.
  9. Web site: Oaktree and Alceon acquire Marlin. Michael. Pollack. May 2, 2019.
  10. Web site: Marlin Brands buys Zanui. Heather. McIlvaine. December 18, 2019. Inside Retail.
  11. Web site: Oaktree and Alceon acquire Decor and Willow brands. Heather. McIlvaine. April 30, 2019. Inside Retail.
  12. Web site: Marlin Brands. Marlin Brands.
  13. Web site: Furniture & Homewares | Lifestyle Destination | Zanui. www.zanui.com.au.
  14. Web site: Mitchell . Sue . 3 September 2014 . Noni B founders to accept Alceon takeover bid . 5 March 2024 . Australian Financial Review . en.
  15. Web site: Mitchell . Sue . 27 October 2015 . Noni B returns to profit on cost cuts, store closures . 5 March 2024 . The Sydney Morning Herald . en.
  16. Web site: Mitchell . Sue . 28 October 2014 . Noni B gets new chief as Alceon takeover becomes unconditional . 5 March 2024 . Australian Financial Review . en.
  17. Web site: Mosaic Brands Limited - every occasion is a special occasion worth feeling fabulous for - home. www.mosaicbrandslimited.com.au.

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