The brand is now called Figaret Paris and is a French luxury shirt brand.
It was launched in 1968 by Alain Figaret. The first boutique was opened in Biarritz (France), then in 1970 the brand opened a store in rue de Longchamp in Paris under the name of Princeton. The first shop devoted entirely to shirts under the brand Alain Figaret was opened in 1976 in the Rue de la Paix, and is now the brand's flagship store. It is one of the few international brands that has control over the entire process of sourcing, production and distribution in their own boutiques worldwide. In 1992, Fabrice Figaret joins the family business, he takes the brand international by opening stores in countries such as Hong Kong (1992), Singapore (1996), Japan (1998), Malaysia, Indonesia and Dubai.
In 2006, the Descours Family joins the Figaret family as a partner. In early 2008, the remaining members of the Figaret family sell their shares to the Descours Family. In 2017 the fund ´Experienced Capital´ takes a majority stake in the brand.
The Figaret Online Store was launched in April 2006. As of May 2024, there are 27 Figaret boutiques in France.