Aitakatta Explained

Aitakatta
Cover:AKB48 Aitakatta.jpg
Type:single
Artist:AKB48
B-Side:Dakedo...
Genre:Pop
Length:17:00
Label:Defstar
Producer:Yasushi Akimoto
Prev Title:Skirt, Hirari
Prev Year:2006
Next Title:Seifuku ga Jama o Suru
Next Year:2007

is Japanese idol group AKB48's third single, and the first major single released through DefSTAR Records, on 25 October 2006.[1]

Regarded as the signature song of AKB48, the song has continued to be AKB48's most recognizable tune among the public.[2] It was also the theme song for the AKB48 TV show AKBingo! until 2016.

Promotion

With support from DefStar Records, the song has played a major role in causing the public to take notice of AKB48, as it has been frequently used as an introductory song when AKB48 appears on TV programs as guests, including the 58th NHK Kōhaku Uta Gassen. It is also the theme song of their own TV late night show, AKBingo!, which has been broadcast since 2008.

The girls took a trip down to Tateyama, Chiba to film the video clip, with the main dance scenes set at the cliff of the Sunosaki Lighthouse.

Each first pressing CD included a DVD, including Aitakatta's video clip and, as well as following premiums.[3]

Reception

The single charted for six weeks in the top 200, with the highest rank at #12 in 2006, coming back in the top 200 in 2010 and charting since the second week of September 2010.[4] "Aitakatta" sold 25,544 copies, during the first 6 weeks charted on Oricon.

Personnel

The title track involved 20 members selected from Team A and Team K.

Usage in media

This song was featured on Season 2, Episode 1 of James May's Cars of the People, as James May was driving a 1980 Mazda 323 around Hiroshima.[6]

The song was also supposed to earn a spot in the 2011 dance video game Just Dance Wii, but it was removed for unknown reasons.

Charts

Sales and certifications

Chart Amount
Oricon physical sales53,934
RIAJ full-length cellphone downloadsTriple Platinum (750,000+)

BNK48 version

Aitakatta – Yak Cha Dai Phop Thoe
Cover:BNK48 Aitakatta.jpg
Type:single
Artist:BNK48
Album:River
Genre:Pop
Length:24:28
Label:BNK48 Office
Producer:Pongchuk Pissathanporn
Next Title:Koi Suru Fortune Cookie – Khukki Siangthai
Next Year:2017

The Thai idol group BNK48, a sister group of AKB48, covered the song and named it "Yak Cha Dai Phop Thoe" (Thai: อยากจะได้พบเธอ; in Thai pronounced as /jà:k t͡ɕàʔ dâ:j pʰóp tʰɤː/; "Wanted to Meet You").

Production

The single was produced by a team led by Pongchuk Pissathanporn (Thai: พงศ์จักร พิษฐานพร) from La-Ong-Fong band.[7] [8]

The Thai lyrics were written by Natapol Srijomkwan (Thai: ณฐพล ศรีจอมขวัญ) from Groove Riders band together with Pongchuk Pissathanporn and Tanupop Notayanont (Thai: ตนุภพ โนทยานนท์) from La-Ong-Fong band.[9]

The cover art of the single, produced by The Uni_form Design Studio, was revealed on 17 July 2017, depicting the sixteen senbatsu members with folded paper representing elements from the songs, as buses from "Ōgoe Diamond" and paper planes from "365 Nichi no Kamihikōki", including elements from the Thai culture, as barb mobiles, and those from the Japanese culture, as paper cranes.[10] [11]

The music video for "Yak Cha Dai Phop Thoe" was directed by Wanweaw Hongvivatana (Thai: วรรณแวว หงษ์วิวัฒน์) and Weawwan Hongvivatana (Thai: แวววรรณ หงษ์วิวัฒน์), twin directors from GDH 559.[12] The video was notably not marketed as the official music video.

Promotion

The three songs in the single were first performed at the group's debut event on 2 June 2017.[13]

Sixteen members of the group were then selected as senbatsu to promote the single, consisting of Can, Cherprang, Jaa, Jan, Jennis, Kaew, Kaimook, Miori, Music, Namhom, Namneung, Noey, Orn, Pun, Satchan, and Tarwaan.[13] Music serves as the centre for "Aitakatta" and "Ōgoe Diamond", whereas Jennis is the centre for "365 Nichi no Kamihikōki".[14]

A change was made to this set of senbatsu for the event Japan Expo in Thailand 2017, held in Bangkok on 1 and 3 September 2017, after Jan, Kaew, Orn, and Namneung were demoted to undergirls after being found in violation of undisclosed rules (reportedly truancy[15]), and were replaced by Jane, Mobile, Pupe, and Rina Izuta.

To support the single, the group held its first handshake event in Bangkok on 27 August 2017,[9] attracting almost 4,000 fans.[16]

The music video for the song "Yak Cha Dai Phop Thoe" was released on 29 November 2017 after announcing that the song would be used for the soundtrack of the television series, Project S the Series ("Shoot! I Love You" Part).[17]

Release and sales

The single was officially released on 8 August 2017. Physical CDs were available for purchase from 7 to 19 July 2017 only,[18] during which it sold a total of 13,500 copies.[19]

Critic Nutthapong Chaiwanitphon (Thai: ณัฐพงศ์ ไชยวานิชย์ผล) observed that the total sales for the BNK48 single has been low.[20]

Track listing

MNL48 version

Aitakatta – Gustong Makita
Cover:MNL48_Aitakatta_Album_Cover.jpg
Type:single
Artist:MNL48
Length:26:22
Label:Star Music
Producer:
Next Title:Pag-Ibig Fortune Cookie
Next Year:2018

The Filipino idol group MNL48, a sister group of AKB48, covered the song and named it "Gustong Makita" (Want to meet you).[21] It is their first single released on September 28, 2018.

Tracklisting

Notes and References

  1. Web site: AKB48公式サイト|ディスコグラフィー . AKS . ja . 2011-04-24 . https://web.archive.org/web/20110422015724/http://akb48.co.jp/disc/ . 22 April 2011 . dead .
  2. Web site: AITAKATTA AKB48's own anthem. supermerlion. 2011-04-24. 6 October 2014. https://web.archive.org/web/20141006154711/http://supermerlion.com/aitakatta/. dead.
  3. Web site: 会いたかった(初回生産限定盤)(DVD付) [Single, CD+DVD, Limited Edition]]. amazon.co.jp . ja. 2011-04-24.
  4. Web site: http://ranking.oricon.co.jp/free_contents/search/ranking_list.asp?itemcd=677995&samecd=1&linkcd=40404500&chart_kbn=111&p=1. ja:アーティスト&楽曲検索 会いたかった. Oricon . ja. 2011-04-24.
  5. Web site: 歴代AKB48 シングル曲/選抜メンバー/センター 【PRiVATE LiFE】データベース . Entamedata.web.fc2.com . 2014-01-10.
  6. James May's Cars of the People. James May's Cars of the People. BBC. 2016-01-24. 2. 1. 53.
  7. Web site: BNK48 เดบิวต์อย่างยิ่งใหญ่ มุ่งเป้าไอดอลอันดับ 1. th. 2017-06-08. 2017-07-13. Bangkok. Data & Communique Express. Daco. NYX.
  8. Web site: AKB48 บุกไทย! เปิดวงน้องสาว BNK48 – 'แดน วรเวช' ร่วมทำเพลง!!. 2016-03-26. 2017-07-13. MThai Music. th. Bangkok. MThai. kyobo.
  9. Web site: สิ้นสุดการรอคอย.. ซิงเกิ้ลเดบิวต์แรกจากสาวๆวงไอดอลเกิร์ลกรุ๊ปไทยสัญชาติญี่ปุ่น "BNK48" กับเพลง "Aitakatta". Kotori. 2017-07-18. 2017-07-19. th. Bangkok. Pingbook. Pingbook Entertainment.
  10. Web site: มาแล้ววว Designed by THE UNI_FORM. 2017-07-17. 2017-07-18. th. Bangkok. The Uni_form Design Studio. The Uni_form Design Studio.
  11. Web site: BNK48 เผยโฉมหน้าปกซิงเกิ้ลแรก "Aitakatta - อยากจะได้พบเธอ" พร้อมเปิดจองแล้ววันนี้!!. 2017-07-18. 2017-08-09. th. Bangkok. Online Station. DeuiL. Online Station. 9 August 2017. https://web.archive.org/web/20170809130445/http://www.online-station.net/entertainment/others/676. dead.
  12. Web site: BNK48 สุดปลื้ม! ร่วมงาน GDH ในเอ็มวี อยากจะได้พบเธอ ประกอบซีรี่ส์ Shoot! I Love You (คลิป). th. 2017-11-10. 2017-11-10. Bangkok. True Digital & Media Platform. music.trueid.net.
  13. Web site: BNK 48 เปิดตัวสุดยิ่งใหญ่ 16 สาวเซ็นบัตสึ เป้าหมายมุ่งไอดอล No.1 ประเทศไทย #BNK48. th. Bangkok. Pingbook Entertainment. Pingbook. Pingbook. 2017-06-03. 2017-06-09.
  14. Web site: BNK48 เปิดตัวอย่างเป็นทางการ พร้อมประกาศ "เซ็นบัตสึ 16 คนแรก" มุ่งสู่เป้าหมายไอดอลอันดับ 1 ของไทย!. 2017-06-04. 2017-08-09. th. Bangkok. Siamdol. Siamdol. Nettylazy.
  15. Web site: แฟนๆงง! 4 สาวชราไลน์ BNK48 โดนเด้งเป็น UnderGirl งาน JapanExpo 2017. ไทยรัฐออนไลน์. Thairath. 2017-09-01. 2017-09-02. th. Bangkok. วัชรพล.
  16. Web site: แฟนคลับ BNK48 แห่ร่วมงานจับมือครั้งแรกของวง. แก้วตา. เกษบึงกาฬ. 2017-08-27. 2017-08-27. th. Bangkok. Digital TV Network. Voice TV. 27 August 2017. https://web.archive.org/web/20170827152008/https://news.voicetv.co.th/entertainment/519061.html. dead.
  17. Web site: BNK48 x Project S The Series ร่วมมือทำ MV เพลงประกอบซีรีส์เรื่องดัง Shoot! I Love You. th. Bangkok. MMO News. Vulcano. 2017-11-07. 2017-11-08. Online Station. 8 November 2017. https://web.archive.org/web/20171108094742/http://www.online-station.net/movie/news/228. dead.
  18. Web site: วันที่ตลาด CD หดตัว ความต้องการแผ่นมันยังมีอยู่จริงหรือไม่. Hidden Track by Jet Boat. 2017-07-17. 2017-07-18. th. Bangkok. PPTV. PPTV.
  19. Web site: ขอขอบคุณสำหรับยอดการสั่งจอง. https://ghostarchive.org/iarchive/s/instagram/BW7vrSrl2Oc . 24 December 2021 . registration. Jirath Pavaravadhana. 2017-07-24. 2017-07-25. th. Bangkok. ignitejirath.
  20. Web site: ไขปม: การตลาดโอตะ กระแส BNK48 จะอยู่รอดในตลาดไทยได้จริงหรือ?. พิเชฐ. ยิ่งเกียรติคุณ. th. Bangkok. Ditigal TV Network. Voice TV. 2017-08-07. 2017-08-07. https://web.archive.org/web/20170807153401/http://news.voicetv.co.th/thailand/513382.html. 7 August 2017. dead.
  21. Web site: Garcia . Vincent . 2018-06-07 . MNL48 girls delight fans with Filipino covers of AKB48 songs . ABS-CBN News.