Airtel digital TV explained

Airtel Digital TV
Trade Name:Airtel digital TV
Type:Subsidiary
Industry:Satellite television
Founder:Sunil Mittal
Hq Location:Bharti Crescent, 1 Nelson Mandela Road, Vasant Kunj
Hq Location City:Delhi
Hq Location Country:India
Area Served:India
Revenue Year:FY22
Operating Income: [1]
Income Year:FY22
Profit:-->
Profit Year:-->
Parent:Bharti Airtel
Former Names:Airtel Digital (2006–2010)

Airtel Digital TV is an Indian subscription based satellite television provider owned by Bharti Telemedia Limited, a wholly-owned subsidiary of Bharti Airtel.[2] It launched DTH satellite television service in India on 9 October 2008.

Airtel Digital TV is India's second largest DTH operator second largest DTH operator in India by number of subscribers. As of 31 December 2022, it had a market share of 26.35%.[3]

History

Bharti Telemedia Limited was incorporated on 30 November 2006 as a subsidiary of Bharti Airtel.[4] The company announced plans to launch direct-to-home satellite television services across India on 7 August 2007.[5] The service was launched on 9 October 2008 under the brand name Airtel Digital TV.[6]

On 18 November 2010, Airtel Digital is rebranded in to Airtel Digital TV

On 4 May 2011, Airtel digital TV announced the launch of its first high-definition digital video recorder (HD-DVR) priced at and for existing and new customers respectively.[7] On 24 May 2011, Airtel announced that its HD and HD-DVR boxes were software-enabled to view standard-definition content up-scaled to 1080i HD.[8] Airtel digital TV had a total subscriber base of 10.07 million as on 30 March 2015.[9] [10]

On 12 December 2017, Bharti Airtel announced that it would sell a 20% stake in Bharti Telemedia to American private equity firm Warburg Pincus for US$350 million.[11] [12] The sale received approval from the Ministry of Information and Broadcasting on 28 August 2018.[13]

On 17 February 2021, Bharti Airtel announced that it would buy back the 20% stake in Bharti Telemedia that it had sold to Warburg Pincus at a cost of .[14] The transaction was completed on 22 March 2021.[15]

Technical information

Airtel Digital TV's standard-definition broadcasts are in MPEG-4 with Interactive Service and 7-day Electronic Programmed Guide.[16] A universal remote is included in the package that can, over IR frequencies, control both the TV and the DTH box.[17] [18] Airtel Digital TV HD provides channels of resolution 1080p pixel with a 16:9 aspect ratio. The set-top box is compatible with 7.1 Channel Dolby digital Plus surround sound and is the first HD set-top box in India to be compliant with the standard.[19]

Services

Airtel Digital TV provides Pay-per-view on connected boxes that includes a catalog of movies, TV series and other programmed across English and various Indian languages.[20] It also offers interactive services such as,, and games.[21] [22]

Notes and References

  1. News: Bharti Airtel's DTH biz reports 27% increase in Q4 revenue . 18 July 2021 . Exchange4media . en.
  2. Web site: Bharti Telemedia Limited: Private Company Information . bloomberg.com . 3 August 2018.
  3. Web site: The Indian Telecom Services Performance Indicators, Oct – Dec, 2022 .
  4. Web site: Bharti Telemedia Limited Information - Bharti Telemedia Limited Company Profile, Bharti Telemedia Limited News on The Economic Times . 2023-05-22 . The Economic Times . en . 8 May 2019 . http://webarchive.loc.gov/all/20190508200151/https://economictimes.indiatimes.com/company/ . dead .
  5. Web site: Bharti Website: Press Release 2007-2008 . 2023-05-22 . www.bharti.com.
  6. Web site: 7 October 2008 . Bharti Airtel launches DTH service . dead . https://web.archive.org/web/20101204012523/http://www.financialexpress.com/news/bharti-airtel-launches-dth-service/370434/ . 4 December 2010 . 12 August 2010 . The Financial Express.
  7. Web site: 4 May 2011 . Now enjoy the magic of HD on airtel digital TV's 3D ready HD Recorder! . dead . https://web.archive.org/web/20121004211944/https://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/media+centre/bharti+airtel+news/dth/pg-now-relive-the-magic-of-true-hd-with-airtel-digital-tv . 4 October 2012 . Airtel.in.
  8. Web site: 24 May 2011 . Airtel Digital TV HD users to get free up scaled SD Channels . dead . https://web.archive.org/web/20131225064603/http://www.pcworld.in/news/airtel-digital-tv-hd-users-get-free-upscaled-sd-channels-49562011 . 25 December 2013 . 19 August 2013 . pcworld.in . dmy-all.
  9. Web site: Quarterly report on the results for the second quarter and six months ended September 30, 2014 . Bharti Airtel.
  10. News: 29 April 2015 . Airtel Digital TV adds 1.06 mn subs in FY15, EBITDA sees strong growth . televisionPost.com . dead . 28 November 2015 . https://web.archive.org/web/20151119083529/http://www.televisionpost.com/dth/airtel-digital-tv-adds-1-06-mn-subs-in-fy15-ebitda-sees-strong-growth/ . 19 November 2015 . dmy-all.
  11. Web site: Warburg Pincus To Buy 20% Stake In Airtel DTH For Rs 2,310 Crore . 2023-05-22 . NDTV.com.
  12. Web site: Pandey . Harveen Ahluwalia, Navadha . 2017-12-12 . Airtel to sell 20% stake in DTH arm to Warburg Pincus for $350 million . 2023-05-22 . mint . en.
  13. Web site: 2018-08-29 . Airtel gets govt nod to offload 15 pc stake in DTH arm to Warburg Pincus . 2023-05-22 . The Asian Age.
  14. Web site: Guha . Ishita . 2021-02-17 . Airtel to acquire 20% stake in Bharti Telemedia from Warburg Pincus . 2023-05-22 . mint . en.
  15. Web site: www.ETTelecom.com . Airtel dilutes 0.664% stake to Warburg Pincus' Lion Meadow - ET Telecom . 2023-05-22 . ETTelecom.com . en.
  16. News: Airtel DTH ad misleading complains Tata Sky. Economic Times. 28 November 2015.
  17. Web site: Airtel Universal Remote Setup for Your Television. techupdatesindia.com. 28 November 2015.
  18. Web site: How to Program and Use Airtel Digital TV (ADTV), Tata Sky DTH and Videocon D2H Universal Remotes with your TV Set?. 10 November 2013 . askvg.com. 28 November 2015.
  19. News: Airtel Digital TV to Bring Dolby Digital Plus Surround Sound to Indian Broadcast Television.
  20. News: Shemaroo launches movie premier service. Business Standard India . 2 November 2015 . Business Standard. 28 November 2015. Press Trust of India .
  21. Web site: Airtel live games. airtel.in. 28 November 2015.
  22. Web site: Airtel Interactive services. airtel.in. 28 November 2015.

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